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FEATURES
AAC-640
Publication, Production and Editing
Dr. Arpita Sharma
Assistant professor,
Dept. of Agricultural Communication,
College of Agriculture,
GBPUA&T, Pantnagar
 A news story is about an event that is happening or has
recently happened that is of interest or importance to a
reader.
 A good example of a news story is the story of an
earthquake striking the center of a city or the sudden death of
a country’s President.
 News stories are framed around the 5 W’s and H (Who,
What, Where, When, Why, and How).
 Feature stories are meant to inform and entertain the
readers.
 Feature stories can also be said to be the story behind the
news story.
 An example of a feature story is the story of an immigrant
winning the lottery.
 In writing a feature story, writers let their imaginations to flow
around the facts because feature stories are more creative
in structure.
TYPES OF LEAD
News Summary Lead
 This is similar to the lead in a news story and
should ideally embody the five the five Ws- Who,
What, Where, When and Why.
Short Sentence Lead
 This consists of a single striking sentence.
eg: Life is an abnormal business.
Quotation Lead
 The saying of a renowned person, poet or leader
may ne taken a lead.
Eg: East is East and West is West.
Question Lead:
Sometime a question may provide a feature with
attractive lead.
Contrast Lead:
 Conflict and Contrast may a times provide a feature
with lead which may bring forth the controversial
nature of the feature.
Picture Lead:
 This gives a vivid description of the setting of the
feature or evokes a mood or feeling.
Humorous Lead:
 A humorous lead sets the tone of a feature perfectly
for the reader.
DIFFERENT TYPES OF FEATURES
 Human interest feature: The human touch is
perhaps the most vital quality in the feature.
 Personal narratives: The stories of eminent men
and women are worth telling. Feature can be
written on their life and work, their achievement
and their unique contribution.
 Historical features: These are about persons in
the history books or about historical places.
 Science Feature: Feature to popularize science by
explaining g a scientific development in a simple
language.
DIFFERENCES BETWEEN A NEWS STORY AND
A FEATURE
 Time factor –A news story is time-dependent.
Feature stories, however are not as time-
dependent as news stories.
 Writing style –News stories go straight to the point.
News stories use simple and very effective
words to deliver the facts quickly. But feature
stories have a creative structure. They are colorful
and flowery.
 The length – a news story is shorter than a feature
story. A news story can vary from just a couple of
sentences to about 600 words, but a feature story
can be longer than 2000 words – especially in
magazines.
 The lead – the lead of a feature does not give the
news instead it gets the reader interested in reading
the rest of the story. News story leads sell the story.
 The ending – a news story can end anywhere after
the most important things have been mentioned,
but a feature story has to be ended in specific
manner. Features have to end in such a way that
the reader feels satisfied for having kept on
reading.
Thanks

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Feature

  • 1. FEATURES AAC-640 Publication, Production and Editing Dr. Arpita Sharma Assistant professor, Dept. of Agricultural Communication, College of Agriculture, GBPUA&T, Pantnagar
  • 2.  A news story is about an event that is happening or has recently happened that is of interest or importance to a reader.  A good example of a news story is the story of an earthquake striking the center of a city or the sudden death of a country’s President.  News stories are framed around the 5 W’s and H (Who, What, Where, When, Why, and How).  Feature stories are meant to inform and entertain the readers.  Feature stories can also be said to be the story behind the news story.  An example of a feature story is the story of an immigrant winning the lottery.  In writing a feature story, writers let their imaginations to flow around the facts because feature stories are more creative in structure.
  • 3. TYPES OF LEAD News Summary Lead  This is similar to the lead in a news story and should ideally embody the five the five Ws- Who, What, Where, When and Why. Short Sentence Lead  This consists of a single striking sentence. eg: Life is an abnormal business.
  • 4. Quotation Lead  The saying of a renowned person, poet or leader may ne taken a lead. Eg: East is East and West is West. Question Lead: Sometime a question may provide a feature with attractive lead.
  • 5. Contrast Lead:  Conflict and Contrast may a times provide a feature with lead which may bring forth the controversial nature of the feature. Picture Lead:  This gives a vivid description of the setting of the feature or evokes a mood or feeling. Humorous Lead:  A humorous lead sets the tone of a feature perfectly for the reader.
  • 6. DIFFERENT TYPES OF FEATURES  Human interest feature: The human touch is perhaps the most vital quality in the feature.  Personal narratives: The stories of eminent men and women are worth telling. Feature can be written on their life and work, their achievement and their unique contribution.  Historical features: These are about persons in the history books or about historical places.  Science Feature: Feature to popularize science by explaining g a scientific development in a simple language.
  • 7. DIFFERENCES BETWEEN A NEWS STORY AND A FEATURE  Time factor –A news story is time-dependent. Feature stories, however are not as time- dependent as news stories.  Writing style –News stories go straight to the point. News stories use simple and very effective words to deliver the facts quickly. But feature stories have a creative structure. They are colorful and flowery.  The length – a news story is shorter than a feature story. A news story can vary from just a couple of sentences to about 600 words, but a feature story can be longer than 2000 words – especially in magazines.
  • 8.  The lead – the lead of a feature does not give the news instead it gets the reader interested in reading the rest of the story. News story leads sell the story.  The ending – a news story can end anywhere after the most important things have been mentioned, but a feature story has to be ended in specific manner. Features have to end in such a way that the reader feels satisfied for having kept on reading.