This document provides guidance and instructions for students regarding a survey design project. It discusses: 1. Completing the first draft of Journal B tasks by the end of the year. 2. Designing a 3-5 question survey in small groups, testing it on another group, and analyzing the results to learn from the experience. 3. Collecting both quantitative and qualitative data through surveys and interviews to understand the experiences of students regarding "food poverty" from a range of perspectives.

1. FDN016 Week 8
Survey design & test
I’ve finished marking your Journal A work. This is your first ‘working at grade’
You should have completed your first draft by Week 6 (2 weeks ago)
Journal B Tasks should be completed before Christmas
1Tap in, sign-in, blah blah, you know the drill………

2. Personal Tutor- find on your own LEARN centre
2https://learn.northampton.ac.uk/login

3. So far
• Background literature – what is
already known
• Working definition- sets the scope of
your investigation
• Reflection on your own situation
• A workload plan- how much effort
you are going to commit
• A ‘hint’- a theme or an idea of what
you are going to focus on
Home
Degree
Interests
& experiences
Food
Poverty
Your own part of the study
3Hint: this investigation can involve more than you just following each of the tasks

4. Next steps
• Survey
• Establishing patterns – is food poverty widespread?
• How many students experience what features of ‘food poverty’?
• What demographics of students- age, gender, ethnicity
• Do the issues affect a large group of people, or are they individual
inconveniences?
• Interviews
• Deep understanding of the lived experiences
• Danger of only understanding individual unique problems
• Need to collect a range of experiences
• We can collect a few stories each and share them across the module
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5. 5

6. Task B6
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Hint: you will need to take notes during this class, what steps did you follow, what results did you encounter?
What did you find unexpected?
Have you had a look at Robson’s Real World Research? Chapter 11
In Stack 300.72
Or a similar book?

7. ACTIVITY: questionnaire design & test
• In small groups, rapidly
• Design a 3-5 question survey
• Test it with another group
• Calculate the results
• Note your observations
• Did the questions work
• Did the other group understand the questions?
• What did you learn/observe from the data you collected?
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8. What data will we need to collect?
• Quantitative: quantities: numbers: closed
• Not qualitative: qualities: stories: open- ended
• Results in a number
• Yes/No
• Multiple choice
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9. Field Notes: Stop and Reflect
• Stop and silently write for a few moments
• How do you FEEL right now
• Asking questions of strangers
• Being asked quite personal questions
• Are you collecting numerical data?
• Are people wanting to tell you stories?
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10. Why do a whole class survey?
• All the questions are different
• Each of us will have to collect a lot of data, duplicated effort
• Population is large (15,000 students) but sample is too small (10-20 in
class)
• For help with working out sample size
https://www.surveysystem.com/sscalc.htm
• The FDN class is not a random sample
• We can use the power of crowds to capture a more robust data set
• So, here is one I prepared earlier
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12. 2017-18 data
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13. 13
% meals % people

14. 14
% meals % people

15. Thinking about previous survey
• Relies on remembering the number of meals in the last 7 days
• Not just a snapshot, a pattern of behaviour
• Lots of data points (25,000 meal times) but only 349 participants
• Confidence that this data is accurate, is low
• Different coloured rows shows ‘good’ and ‘bad’ behaviour
• Spending more money than you planned is a poor behaviour (red)
• Working out for 15 mins before a meal is good behaviour (green)
• Following a recipe from a book/youtube could be both good or bad (purple)
• Too many questions/ wording not clear enough
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16. Factoids from Feb 2019 survey
• 49% of Northampton students eat simple starchy carbs every day
• Only 12% of students plan their daily menu
• 19% of UN students buy ready meals from a shop every day of the week
• 12% of UN students eat take-out/delivery meals EVERY day
• 9% of students throw away half their food every day
• Less than 1% of students eat food that is safe but past its sell-by date
• 22% of students overspend their budget every day
• 29% of UN students drink bottled water every day
• 17% of students exercise every day, but 17% also nap every day
• Data collected by Foundation Study Framework students 2019. N=210

17. ACTIVITY:
• Look at print-out of 2017-18 Survey form
• Try them out on each other:
• What results do you get back?
• Which questions would you delete?
• Which questions would you amend?
• Any new questions?
• The amended standard Survey Form will be released next week for
use
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18. 18

19. Tutorial will cover
• Practice the collection of surveys, politeness, survey form accuracy
etc
• Make sure that survey form is understood and tested – you will be
collecting from at least 10 survey respondents, only UoN students,
not FDN016 students
• Survey: random, age, sex, ethnicity, location on campus
• Agree: how, when and where to collect the data, how to share
workload
• And working out what to read & write up:
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