A feasibility study analyzes the viability of a proposed business idea or project. It aims to answer the question of whether the idea will work and if it should be pursued. The feasibility study process involves gathering information on market factors, operational details, financial projections, legal structure, and an honest assessment of risks and chances of success to help secure funding from investors or banks and serve as a foundation for a full business plan. A thorough feasibility study can help ensure a good business idea is not buried due to a lack of research and preparation.