This document outlines the sections of a business plan, including an executive summary, business description and vision, market research, management and organization, marketing and sales strategy, production, location, legal environment, inventory, suppliers, personal financial statements, startup expenses and capitalization, financial plan, and appendices. The executive summary explains the business, customers, owners, and future outlook. Market research involves both secondary research using published information and primary research gathering original data. The financial plan consists of profit and loss projections and a cash flow projection.