Fau presentation.pptx

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Presentation to Joe Smith
Digital Marketing Journey

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Connect With Me
YouTube
@alexf_oliveira
Facebook
LinkedIn
alexoliveira1

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1987
VCR

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1988
Boca here we come…

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1989

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1989
My 1st job as a busboy at Lagrota Italian Restaurant

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STAT
202 million
More cell phones than people.
1.2 cell phones per person.
Source: http://www.digitaltrends.com/mobile/mobile-
phone-world-population-2014/

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The internet
FIRST PUT ONLINE ON AUGUST 6TH,
1991 BY TIM BURNERS-LEE
http://info.cern.ch/hypertext/WWW/TheProject.html

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1997
• GOOGLE TURNED 17 THIS MONTH
• CHANGED THEIR LOGO
• CHANGED COMPANY STRUCTURE (ALPHABET)

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1999-2000
Move to Orlando to go to college. Purchased my 1st domain

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2001
Clothing manufacturer

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2005-2015
The Family

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FAU in the news
• Professor Receives Grant from Facebook
to Study Cyberbullying
• The album “Bogotá – Buenos Aires,” 16th
Latin GRAMMY Awards®
• Manny Medina (alum) - eMerge Americas
• Tech Runway – helping start-ups

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Freebie #1
1. What year was FAU founded?
2. Who’s FAU’s president?
3. What college did the president of FAU
attend?
4. Where did Dr. Root get her BS, at
Berkeley or University of Michigan?
5. Who has more Twitter followers FAU,
Michigan, Berkeley, Ohio State or
Clemson?

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Great time to be
a student!
S.FL. is
experiencing
explosive growth

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Who Plans On
Starting Their
Careers In
South Florida?

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The internet
The Web Is Your
Opportunity To Make
The World a Better
Place

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question
Android
or
IOS - Apple
prediqmedia.com/questions-for-fau-students

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myth
Do you use myspace.com?
Ranks 1,627

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Top sites
1. Google
2. Facebook
3. Youtube
4. Baidu
5. Yahoo
6. Amazon
7. Wikipedia
8. Qq.com
9. Twitter
10.Google.co.in
Alexa is owned by amazon

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youtube
https://www.youtube.com/watch?v=H1sXTmaqRHU

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Youtube stats
• 1 billion users
• 300 hrs of video every minute
• More than 50% from Mobile devices
• PEWDIEPIE - 2010 Sweden - 38 million
subs, 9.7 bill views
• Est. Monthly Earn - $74.6K - $1.2M

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No hacks!

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Power of mobile
Email open rate is higher when subscribers
are on the toilet

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Scary stat
MORE PEOPLE TODAY HAVE ACCESS TO A
CELL PHONE THAN TO A CLEAN TOILET.
SOURCE: HTTP://BLOGS.WORLDBANK.ORG/AFRICACAN/MORE-CELL-PHONES-THAN-TOILETS

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Freebie #2
RPM
Rapid
Planning
Method

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Career 411
1. Career Center
2. Internships/Professors
3. Volunteer
4. Freelance
5. Creative Resume
6. Video & Infographic
7. Work on your LinkedIn
8. Join Associations
9. Head Hunter
10.Temporary Staffing
11.Consider Small vs Large
12. Use The Phone

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quote
"You can fail at what you don't
want, so you might as well take
a chance on doing what you
love." - Jim Carrey

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What it takes
#1 – You Like a Fast-Paced Environment
#2 – You Crave Collaboration
#3 – You‘re Creative Person
#4 – You’re a Great Communicator in the Making
#5 – You’re Obsessed With Learning
#6 – You Must Love Technology

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Platforms to use
1. Simple Web Design: Wix, Squarred Space
2. Advanced Web Design: Creative Market, Theme Forest, Hire a Designer & Developer
3. Freelance: Elance (UpWork), Fiverr
4. Marketing Automation: Hubspot, Marketo, Pardot, Act-On
5. Social Media Management: Buffer, Hootesuite, Sprout
6. Email: Constant Contact, MailChimp
7. CMS: WordPress, Sitecore
8. Develop: Code.org, Gitbub, Bluemix
9. Data: Google Analytics, SEM Rush, MOZ
10. PPC: Google Adwords, Bing
11. Social Media: Facebook, LinkedIn, Slideshare, Twitter
Google+, Instagram, Youtube, Vimeo
12. CRM: Salesforce, Insightly

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Freebie #3

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networking

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groups

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Moocs (massive open online courses)

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conferences

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Adobe Cloud
https://www.youtube.com/watch?t=33&v=hFyvCmQEpPE
#AWXII Sep 29- Oct 2 http://www.advertisingweek.com/

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Orlando ix
#OrlandoiX15 Oct 2-6 http://www.orlandoix.com/

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1) Richard St. John: 8 secrets of success http://www.ted.com/talks/richard_st_john_s_8_secrets_of_success
2) Jim Carrey's Commencement Address https://www.youtube.com/watch?v=V80-gPkpH6M
3) Seth Godin: The Tribes We Lead https://www.ted.com/talks/seth_godin_on_the_tribes_we_lead
4) Rory Sutherland: Life Lessons From An Ad Man https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man
5) Mihaly Csikszentmihalyi: Flow, The Secret To Happiness https://www.ted.com/talks/mihaly_csikszentmihalyi_on_flow
6) Stefan Sagmeister: The Power Of Time Off https://www.ted.com/talks/stefan_sagmeister_the_power_of_time_off
7) Matt Cutts: Try Something New For 30 Days https://www.ted.com/talks/matt_cutts_try_something_new_for_30_days
8) Renny Gleeson: 404, The Story Of A Page Not Found https://www.ted.com/talks/renny_gleeson_404_the_story_of_a_page_not_found
9) Morgan Spurlock: The Greatest TED Talk Ever Sold https://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold
10) Mena Trott: Meet the founder of the blog revolution http://www.ted.com/talks/mena_trott_tours_her_blog_world
11) Gary Vaynerchuk: Building Personal Brand Within the Social Media Landscape www.youtube.com/watch?t=6&v=EhqZ0RU95d4
12) BLACK: My journey to yo-yo mastery https://www.youtube.com/watch?v=gnuFrtTNUTc
13) Steve Jobs' 2005 Stanford Commencement Address https://www.youtube.com/watch?v=UF8uR6Z6KLc

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Associations

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membership
https://www.ama.org/membership/Membership-Benefits/Pages/Student.aspx
http://www.southfloridatech.org/join/member/
$47
$25

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Get a mentor
Where to find? Educators, businesspeople,
family or friends

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Start a blog
Follow top bloggers for a month then decide what
topic you want to tackle. Buy a domain and hosting.

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Freebie #4
Online Marketing Challenge
http://www.google.com/onlinechallenge/
AdWords Social Impact Awards
• 1st place - $15,000 donation to the non-profit partner
• 2nd place - $10,000 donation to the non-profit partner
• 3nd place - $5,000 donation to the non-profit partner

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Good reads
1. The 4-Hour Workweek by Timothy Ferriss
2. The $100 Startup by Chris Guillebeau
3. The Fire Starter Sessions by Danielle LaPorte
4. Like a Virgin: Secrets They Won’t Teach You at Business School by Richard
Branson
5. Money Master The Game by Tony Robbins
6. The Seven Spiritual Laws of Success: A Practical Guide to the Fulfillment of
Your Dreams by Deepak Chopra
7. The Tipping Point by Malcom Gladwell

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technology
Examples
• Drones
• Smart Home
• Glasses
• Watch
• Auto
• Exercise
• Clothing
• Payment
• Medicine
• Education
• Food

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Company to watch
Rony Abovitz – Raised over half a billion dollars for the AR/VR
company located here in Dania Beach, FL

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Freebie #5
Join us for Google Partners Connect
The Internet gives every business a chance to achieve success. We'd like to invite
you to join our agency for a Google event designed to help you reach your business
goals online. It's a great opportunity to learn from digital marketing and advertising
experts about how to grow your business online.
September 30, 2015
12pm - 1pm EDT
https://partnersconnect.withgoogle.com/event/prediq-media
&

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21 Leaders to follow
1. Hamdi Ulukaya - Chobani
2. Mark Zuckerberg - Facebook
3. Deepak Chopra - Author
4. Mindy Grossman - HSN
5. Tony Robbins - Robbins
6. Marissa Mayer - Yahoo
7. Mark Cuban - Mavericks
8. Richard Branson – Virgin
9. Virginia Romelty - IBM
10. Ellon Musk – Tesla
11. Satya Nadella - Microsoft
12. Tim Cook - Apple
13. Jeff Bezos - Amazon
14. Howard Schultz – Starbucks
15. Maria Das Gracas Silva - Petrobras
16. Robin Li – Baidu
17. Indra Nooyi – Pepsico
18. Jack Dorsey - Twitter
19. Marillyn Hewson – Lockheed Martin
20. Jeff Weiner – LinkedIn
21. Joel Olsteen - Preacher

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