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The ‘Social Media’ band wagon
may be leaving you behind…
Jim David
CEO
growing with technology….
17 Moves
8 States
5 Countries
SOCIAL MEDIA EXPERTS?
There Are 181,000 Social Media 'Gurus,' 'Ninjas,' 'Masters,' and 'Mavens' on Twitter
“This telephone has too many shortcomings
to be seriously considered as a means of communication.
The device is inherently...
"The wireless music box has no imaginable commercial value.
Who would pay for a message sent to nobody in particular?"
Dav...
"While theoretically and technically television may be feasible,
commercially and financially it is an impossibility."
Lee...
https://www.youtube.com/watch?v=0eUeL3n7fDs
What happens every 60 seconds
on the Internet?
You Can’t Be Everywhere!
Be Yourself....relax, be human
Be willing to experiment and learn from mistakes.
Businesses Need To Use Social Media! But For What Purpose?
• Be Found
• Build stronger brand
• Boost sales
• Share experti...
But what are the challenges?
Lack of time
Inability to measure value
Difficulty integrating social media with other busine...
But these challenges can be overcome, if social media is planned and done strategically!
Email Marketing
Search engine optimization
(SEO)
Event marketing
Direct Mail
Online ads (Google
Adwords)
Print display ads...
Picking The Right Social Media Platform
1.3 Billion Active Users
Since Facebook Went Public There’s Been A Push To Monetize
And It’s Been Harder And Harder For Br...
1. Monitor real-time conversations
2. Extend customer service
3. Run special deals and promotions
4. Boost your visibility...
Others
Google+, Instagram, Pinterest, Yelp, Foursquare
Google + Because It’s Google!
Instagram - < 35 year olds
Pinterst -...
https://www.youtube.com/
watch?v=V_gOZDWQj3Q
Jim David
CEO
Thank You!
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
6 2014 talk-ppt
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6 2014 talk-ppt

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Social Media is not only helpful to businesses, it is an essential part of the marketing mix. Social Media should be like any other marketing program, set goals, monitor progress, measure results and adapt as needed. This was a presentation given to a National Printing Organization for Presidents and Business Owners.

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6 2014 talk-ppt

  1. 1. The ‘Social Media’ band wagon may be leaving you behind…
  2. 2. Jim David CEO
  3. 3. growing with technology….
  4. 4. 17 Moves 8 States 5 Countries
  5. 5. SOCIAL MEDIA EXPERTS? There Are 181,000 Social Media 'Gurus,' 'Ninjas,' 'Masters,' and 'Mavens' on Twitter
  6. 6. “This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." Western Union internal memo, 1876
  7. 7. "The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?" David Sarnoff's associates in response to his urgings for investment in the radio in the 1920s.
  8. 8. "While theoretically and technically television may be feasible, commercially and financially it is an impossibility." Lee DeForest, inventor
  9. 9. https://www.youtube.com/watch?v=0eUeL3n7fDs
  10. 10. What happens every 60 seconds on the Internet?
  11. 11. You Can’t Be Everywhere!
  12. 12. Be Yourself....relax, be human Be willing to experiment and learn from mistakes.
  13. 13. Businesses Need To Use Social Media! But For What Purpose? • Be Found • Build stronger brand • Boost sales • Share expertise and knowledge • Interact and receive customer feedback • Free advertising using the strongest • word-of-mouth-marketing • Build a Community
  14. 14. But what are the challenges? Lack of time Inability to measure value Difficulty integrating social media with other business activities Lack of budget Keeping up with all the changes
  15. 15. But these challenges can be overcome, if social media is planned and done strategically!
  16. 16. Email Marketing Search engine optimization (SEO) Event marketing Direct Mail Online ads (Google Adwords) Print display ads Sponsorships Social Media can be integrated and work with all your other marketing efforts like:
  17. 17. Picking The Right Social Media Platform
  18. 18. 1.3 Billion Active Users Since Facebook Went Public There’s Been A Push To Monetize And It’s Been Harder And Harder For Brands To Get Exposure Without Paying Too Big To Fail?
  19. 19. 1. Monitor real-time conversations 2. Extend customer service 3. Run special deals and promotions 4. Boost your visibility on search engines 5. Take advantage of PR opportunities 6. Keep up on news and trends
  20. 20. Others Google+, Instagram, Pinterest, Yelp, Foursquare Google + Because It’s Google! Instagram - < 35 year olds Pinterst - Great Place to Have a Reservoir Of Work Yelp - People Searching For More Than Restaurants
  21. 21. https://www.youtube.com/ watch?v=V_gOZDWQj3Q
  22. 22. Jim David CEO Thank You!

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