Enjoy this slideshow from our third Prediq Media workshop on Tips for Mobile and Video Marketing

1. Making the Case for Mobile
Tips for mobile and video marketing

2. Angela Estrada
Prediq Media
Constant Contact ALE
angela@prediqmedia.com
facebook.com/prediqmedia
@prediq_media
60 day free trial: http://www.constantcontact.com/index.jsp?pn=prediqmedia

3. Get results fast, with affordable, easy-to-use
engagement marketing tools.
Events
& Registrations
Offers
& Promotions
Newsletters
& Announcements
Feedback
& Surveys

5. Agenda
• Stats showing we can’t ignore mobile
• Your business & mobile tips
• Video tips
• What to do today
• Quick Review
• Q&A

6. 186,000,000
People in the U.S. own a
smartphone
Source: comscore.com
91%
of U.S. adults
own a cellphone
Source: theatlantic.com
29%of Americans use
ONLY mobile devices
to access the internet.
Source: ondeviceresearch.com

7. 85%of people are using mobile
devices to manage their
personal lives
80%of adults 18-44 have their
smartphones with them 22 hours
per day Source: mediabistro.com

8. 220,000,000

9. Mobile friendly
Technology
Mobile responsive
Marketing & strategy

10. Can’t ignore | Your business & mobile |
What to do today | Next steps

11. Can’t ignore
People look at
smartphones
200x /day

12. Can’t ignore
50%used a mobile device to
browse non-profit
websites and emails.
of Americans
under 35 used a
mobile device to
make a donation.
40%

13. Can’t ignore
Local search
75%
used phone to
get real-time,
location-based
information
Source: PewInternet.org
90%
of mobile searches
lead to an action
Source: searchengineland.com
70%
who ran a local
search via mobile
acted within one
hour
Source: CMO Council

14. Can’t ignore
50%of email is opened on a mobile device.
Source: Litmus.com

15. Can’t ignore
80%of users delete mobile
email that doesn’t
look good.
Source: Blue Hornet
30%of users unsubscribe
from email lists after
receiving mobile email that
doesn’t look good.
Source: Blue Hornet

16. Can’t ignore | Your business & mobile |
What to do today | Next steps

17. Your business & mobile
Source: Constant Contact customer research
Small business
use of mobile
34%
aren’t.
66%
of small businesses
are using mobile
for their business.

18. Your business & mobile
Source: Constant Contact customer research
Small business
use of mobile
34%
aren’t.
Have no plans to
adopt mobile in
the future 65%
Lack of customer
demand 56%
“Mobile isn’t relevant
to my industry or
business” 28%

19. Can’t ignore | Your business & mobile |
What to do today | Next steps

20. Tip 1
What to do today
Avoid
using too
much text.

21. Tip 2
What to do today
Avoid
multiple
columns.

22. Tip 3
What to do today
Clear and
easy calls
to action

23. Tip 4
What to do today
Avoid tiny
fonts.
Minimum: 22-point
headlines, 11-point
body text, improved
contrast
9-point font,
headlines don’t
stand out

24. Tip 4
What to do today
Avoid tiny
fonts.
Better: 22-point
headlines, 16-point
body text

25. 25
Tips straight from Google

26. 26

27. 27
Omnichannel and Payment Systems

28. What to do today
Bonus 1
Video Marketing
On Local
Search

29. What to do today
Bonus 2
Video Marketing on
Social Media

31. What to do today
Bonus 3
Company
Videos
1.4 billion
images
taken on mobile per day
Source: Nokia’s Vesa Jutila, at DigitalK 2012
300 hours
of video uploaded per minute
and more than half comes
from a mobile device
Source: youtube.com

32. Can’t ignore | Your business & mobile |
What to do today | Quick Review

33. A Life Story Foundation - 745 Views -
https://www.youtube.com/watch?v=yvbDXnlu8Lw
Business Expo - 296 Views -
https://www.facebook.com/prediqmedia/videos/vb.163377437141261/7464653954
99126/?type=2&theater
Terry Brock - Ted Talk
Examples

34. Learn
Udemy - https://www.udemy.com/courses/search/?q=video+marketing
Lynda - http://www.lynda.com/default.aspx (523 courses on video)
Slideshare - http://www.slideshare.net/?ss (kill 2 birds with one stone.
Pull up presentations and infographics. Then create your own content
into a video and post it across all video channels.

35. 30%of users UNSUBSCRIBE
from email lists after
receiving mobile email
that doesn’t look good.
Source: Blue Hornet
29%of Americans use ONLY
mobile devices to access
the internet.
Source: ondeviceresearch.com
50%of email is opened on a
mobile device.
Source: Litmus.com

36. Quick Review
Less is more
Focus – use
less textTip 1
Use a single
columnTip 2
Clear and easy
calls to actionTip 3
No small fonts
(test, test, test!)Tip 4
Use images
carefully (don’t
rely on them)Tip 5
Claim your
listings: be
found on local
search!
Bonus 1
Video
marketing on
social mediaBonus 2
Don’t ignore
your phone
(pics & video)Bonus 3

37. Q&A
Angela Estrada
Prediq Media
Constant Contact ALE

38. Angela Estrada
Prediq Media
Constant Contact ALE
angela@prediqmedia.com
facebook.com/prediqmedia
@prediq_media