Näringslivsdagen 2010. Judith Wolst Social Media

1,029 views

Published on

Ålands Handelskammare. Näringslivsdagen 2010. Judith Wolst Social Media

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,029
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Näringslivsdagen 2010. Judith Wolst Social Media

  1. 1. Social Media<br />Åland Chamber of Commerce - Aug 2010<br />
  2. 2. Judith Wolst<br /><ul><li>Blogger
  3. 3. Consultant: Social Media & Search Engines
  4. 4. Social Media user in my daily life</li></li></ul><li>Blogger<br />Social Media<br />E-commerce<br />Search Engines<br />Online PR<br />Online Marketing<br />
  5. 5. Consultant<br /> Social Media, Search Engines & Online PR. <br />
  6. 6. E-commerce<br /> Halens .se/.fi<br />
  7. 7. E-commerce<br />Sid & Sally<br />
  8. 8. How social media is affecting yourcompany's brand.<br />
  9. 9. Agenda<br />Whythingshavechanged<br />What Social Media is<br />Cases - HowOthershavedone it<br />How Social Media affectscompany´s brand<br />Åland business and Social Media<br />
  10. 10. 38<br />
  11. 11. 1. <br />Why Social Media is important.<br />
  12. 12.
  13. 13.
  14. 14. 1. Google2. Facebook3. Yahoo USA4. YouTube5. Windows Live6. Wikipedia7. Blogger8. MSN9. Baidu10. Yahoo Japan<br />
  15. 15.
  16. 16.
  17. 17. This is whattheworlduses to looklike<br />
  18. 18. This is the new landscape<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22. Rolesreversed<br />
  23. 23. “The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their Marketing communications."<br />Martin Lindstrom, Brand Guru<br />
  24. 24. 2. <br />What is Social Media?<br />
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
  31. 31. Today: ccc million users<br />
  32. 32.
  33. 33.
  34. 34. 3. <br />Case: Howothershavedone it.<br />
  35. 35. 2008<br />
  36. 36.
  37. 37. Engagementthrough”non-traditional” channels.<br />
  38. 38. Obama and his team usedsites lika Flickr and YouTube to distribute the ”message of hope”.<br />
  39. 39. Heencouraged supporters to createtheirowncontent. <br />Ideas, images, videos etc that went viral. <br />
  40. 40. Facebook<br />
  41. 41. Blogs<br />
  42. 42. YouTube<br />
  43. 43. Mobile<br />
  44. 44. By the numbers<br />
  45. 45.
  46. 46. Strategy<br />
  47. 47. 2010<br />
  48. 48. Howabout The White House today?<br />
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53.
  54. 54. Mental Break<br />
  55. 55. 4. <br />Social Media and Search Engines<br />
  56. 56. Blocket   <br />Youtube   <br />Eniro<br />Lexikon <br />Lyrics  <br />Google<br />Facebook  <br />Britney Spears <br />Aftonbladet  <br />iphone <br />
  57. 57. Blocket   <br />Youtube   <br />Eniro<br />Lexikon <br />Most popular words to search for on Google - in Sweden 2009.<br />Lyrics  <br />Google<br />Facebook  <br />Britney Spears <br />Aftonbladet  <br />iphone <br />
  58. 58. Blocket   <br />Youtube   <br />Eniro<br />Lexikon <br />People Google on ”Google”…<br />Lyrics  <br />Google<br />Facebook  <br />Britney Spears <br />Aftonbladet  <br />iphone <br />
  59. 59. Mostpeople Google on Ålands Handelskammare. Veryfewuse the http://www.chamber.ax adress…<br />
  60. 60. Corporate Communication<br />
  61. 61. Article:<br />5% of Swedish listed companies have problems with their brands on Google. <br />
  62. 62. Article:<br />5% of Swedish listed companies have problems with their brands on Google. <br />In Sweden there are about 250 listed companies of which 11 had problems."<br />
  63. 63.
  64. 64. TD<br />Blog<br />Blog<br />
  65. 65. Phonera<br />Blog<br />Forum<br />Forum<br />
  66. 66. Mekono-men<br />Blog<br />
  67. 67.
  68. 68. Nordea<br />Blog/forum<br />
  69. 69. 2010-08-23 | 68<br />
  70. 70. Google likes ”Sociala Media”<br />
  71. 71. Google likes ”Sociala Media”<br />Good at using so-called “keywords”<br />Liks comes naturally<br />Google likes content that is constantly updated<br />
  72. 72. Google likes ”Sociala Media”<br />
  73. 73. Google likes ”Sociala Media”<br />
  74. 74. Google likes ”Sociala Media”<br />What others say about YOU becomes visible!<br />
  75. 75. ????????????????<br />???????????????????<br />????????????????<br />????????????<br />
  76. 76.
  77. 77. Website<br />Wikipedia<br />Flickr<br />Twitter<br />Facebook<br />
  78. 78.
  79. 79. Wikipedia<br />Scribd<br />YouTube<br />Slideshare<br />2010-08-23 | 78<br />Linkedin <br />
  80. 80.
  81. 81. Howabout your company?<br />
  82. 82. Now – Somecorporatestatistics!<br />
  83. 83. Statistics<br />Do you look for information on listed companies through channels other than the company's website?<br />Do you use any of the following channels of social media?<br />
  84. 84. Wikipedia<br />
  85. 85. Google Finance & Yahoo! Finance<br />
  86. 86.
  87. 87. 5. <br />Åland business and Social Media<br />
  88. 88. 1. <br />
  89. 89.
  90. 90.
  91. 91.
  92. 92.
  93. 93. 2. <br />
  94. 94.
  95. 95.
  96. 96.
  97. 97.
  98. 98.
  99. 99.
  100. 100.
  101. 101.
  102. 102.
  103. 103.
  104. 104. 6. <br />So?<br />
  105. 105.
  106. 106.
  107. 107. Thank you!<br />Judith Wolst<br />Judith.wolst@halvarsson.se<br />

×