principles

1. PRINCIPLES
OF
DESIGN
CLARINA ALVIZ BERGANTE

2. PRINCIPLES
OF
DESIGN
CLARINA ALVIZ BERGANTE

3. The personality of the
wearer shows the kind
of image he/she
projects.

4. INTROVERT PERSONS
-prefer clothes of simple
yet classical cut with
pastel or light colors.

7. EXTROVERT PERSONS
- are creative, artistic,
expressive and energetic.
- prefer clothing that is
comfortable, attractive and
fashionable.

11. Principles of Design
Good outfit should have
• Proportion
• Balance
• Harmony
• Emphasis
• Rhythm
to express art principles

12. 1. Proportion
• In design involves the relationship
in size between various parts and
the whole. Uneven space
relationships are more interesting
than even ones.

15. r i g h t
How to dress your proportion?

16. 2. Balance
•is the feeling of rest and equilibrium.
This is essential to the total
design of a costume.
•The garment must be just as
interesting on one side as it is on the
other.

17. THREE Kinds of Balance
A. Formal or Symmetrical
Balance
•Is achieved when two sides of
a design are SAME on either
side of its vertical center.
Balance in the use of color is
essential for a pleasing effect.

18. r i g h t
How to dress your proportion?

19. B. Informal or Asymmetrical
Balance
• is achieved by using space,
color, and the varying
importance of objects to
produce a feeling of rest.
• creates a feeling of equal weight
on both sides, even though the
sides do not look the same.

22. C. Radial Balance
is when major parts
of the garment
design radiate from
the central part of
the garment,
creating a sunburst.

23. Radial Balance

24. 3. Emphasis
•to create a center of interest to a
specific area of a garment or
body part.
•means that one part of a design
must be more important than the
other parts.

25. Emphasis

26. 4. Rhythm
• is the movement of the eye from one
part of the design to other parts.
Repetition of a line or shape is one of
the most common ways of attaining
rhythm.

27. C o c o Stripe W r a p Dress Llin o s Illusion Tunic
Portofino Str ipe M a x i
Dress
Z e e n o Striped Dress

28. There are several ways of producing
rhythm in a design.
A. Repetition
B. Progression
C. Transition
D. radiation
E. continuous line movement

29. Rhythm could be depicted to:
A. Repetition- Rhythm could be
achieved by repetition or regular
recurrence of motifs of design, shapes,
buttons, tucks, pleats, laces, edgings,
color, textures, fabric designs etc.

30. Repetition

31. B. PROGRESSION
• Rhythm is also created by progression or by
gradation.
• Gradation implies a gradual increase or
decrease of similar designs elements.

32. Progression

33. C. TRANSITION
• Is a fluid rhythm created when a
curved line leads the eye over an
angle.

34. Transition

35. D. RADIATION
• Rhythm by radiation creates a
feeling of movement in different
directions.

36. Radiation

37. E. Continuous line movement-This
rhythm is obtained by flowing
trims, bands of color, fabric
type of
lines of
designs etc, which make the eye
move in a continuous line.

38. Continuous line movement

39. 5. Harmony
•is created when things look
right together.

40. 5. Harmony
• It is the blending of all components
of design. When the structural lines,
decorative lines, colors and
accessories all relate to each other
comfortably, harmony results.

41. Harmony