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Farmers market display and pricing
- 1. Theresa J. Nartea Marketing & Agribusiness Extension Specialist Virginia State University Virginia Cooperative Extension Graphic Credit: http://www.psdgraphics.com/wp-content/uploads/2009/03/green-blank-blackboard.jpg Creating Eye-Catching Market Displays & Pricing Strategies
- 5. Photo Credit: http://farm4.static.flickr.com/3147/2761690170_182b17bcf2.jpg Search: EZ Up Tent Your Farm Banner
- 8. Signage * Read from 3-5’ away * Education & Price * Secure & Durable
- 10. Photo Credit: http://tinyfarmblog.com/wp-content/uploads/2008/10/fal08_early_at_the_farmers_market_2.jpg
- 11. Photo Credit: ttp://www.specialtyproduce.com/blog/wp-content/uploads/2009/04/organic-broccoli-sign1-1024x624.jpg
- 12. Photo Credit: http://farm1.static.flickr.com/226/515242885_2c780f0006.jpg?v=0
- 13. Photo Credit: http://www.helloseattle.com/media/articles/large/384_image3_large.jpg
- 14. Photo Credit: http://www.treehugger.com/farmers-market-sign.jpg
- 15. Photo Credit: http://houndstoothgourmet.com/wp-content/uploads/2009/04/market-signs-collage-500.jpg
- 16. Photo Credit: http://houndstoothgourmet.com/wp-content/uploads/2009/04/market-signs-collage-500.jpg
- 17. Photo Credit: http://houndstoothgourmet.com/wp-content/uploads/2009/04/market-signs-collage-500.jpg Photo Credit: http://adventuresinshaw.files.wordpress.com/2008/05/welcome-sign.jpg Chalkboard Signage is preferred over white board in local food marketing trends.
- 19. Packaging * Open Stock * Pre-Pack (Weighed & Priced) * Bundles (Salsa, Soup, Stir Fry)
- 20. Photo Credit: http://www.ecosalon.com/wp-content/uploads/2009/01/farmers-market-bell-peppers.jpg
- 21. Three Dimension Display * Think Levels * Shop from the Hip * 3’ Reach Comfort
- 22. Customers shop from the Hip Up Add Interest with Different Levels
- 28. Photo Credit: http://static.open.salon.com/files/farmers_market_71249994358.jpg
- 29. Color Basics * Mood Enhancing * Mix Colors * Yellow in front
- 32. Sense of Abundance * Use Baskets, Vary Sizes * Keep Full Looking * Re-Stock & Re-Arrange
- 38. Photo Credit: http://www.blogcdn.com/www.slashfood.com/media/2009/09/farmers-market-425mb091609.jpg
- 41. Your Display Matters! * Everyone Can Shine * Increase Product Value
- 43. Trial and Error Pricing Too Low You run out of product before customers, no complaints; Too High Lots of lookers, and lots of complaints.
- 44. “ Cheap Food” is not You Focus on Freshness, Picked at Peak, Flavor, Quality, Customer Service. Customers choose produce based on QUALITY, then PRICE. Lowest Price ~ Low Quality Higher Price ~ High Quality
- 45. Price in Odd Cents Increments (49¢, 99¢, $1.79) means discount, or economy sale.
- 46. Price in Five Cents Increments (25¢, 50¢, 75¢, $1.00) means high quality, and premium value.
- 47. Volume Reduction ($8 per peck; or $4.50 per half peck) encourages buying larger sizes.
- 49. Dual Pricing First Quality-$1.99 per pound Second Quality $1.50 per quart
- 50. Bundle Packages Stop Light Peppers $6.99 each or $4.66 per pound
- 51. Thank You & Questions Theresa J. Nartea Marketing & Agribusiness Extension Specialist Virginia State University Virginia Cooperative Extension [email_address]