Greenway Farms is a 25 acre farm that grows specialty greens, baby vegetables, and fruits using sustainable practices in high tunnels. Owned by John and Mary Green, the farm aims to increase production and sales over the next five years by expanding product offerings to include fruits. The farm currently sells wholesale and retail at farmers markets, with plans to target local restaurants. Greenway Farms will utilize season extension and niche products to provide a unique, high quality local product when other suppliers are not available.
This document outlines the British Columbia Agriculture Plan. It contains 23 strategies organized under 5 themes:
1) Producing Local Food in a Changing World, 2) Meeting Environmental and Climate Challenges, 3) Building Innovative and Profitable Family Farm Businesses, 4) Building First Nations Agricultural Capacity, and 5) Bridging the Urban/Agriculture Divide. The plan aims to sustain and grow BC's agriculture industry while increasing public support, by promoting local foods, addressing environmental issues, supporting farm businesses, increasing First Nations participation, and reducing conflicts between rural and urban communities.
This business plan proposes starting an organic farming and retail store business. Key points include:
- The business will grow organic fruits, vegetables, grains, honey and raise livestock without chemicals, GMOs.
- Operations will be located in Calicut, Thrissur and Trivandrum, India with a vision to become a leading global brand.
- Products will be sold through their website, grocery stores and other retailers.
- Financial projections estimate sales of Rs. 15 lakhs first year, Rs. 22.5 lakhs second year and Rs. 30 lakhs third year.
- A total of Rs. 55 lakhs is estimated to start the business, with
Before you start writing your farming business plan, spend as much time as you can to reading through some samples of farm and food production business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample Eveg organic farm business plan example for you to get a good idea about how a perfect farming business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/organic-farm-business-plan-example
Natural Trust Company (NTC) is proposing an agro business that will cultivate organic and non-organic crops and raise cattle for the Bangladeshi and international markets. NTC plans to grow vegetables like tomatoes and lettuce, operate fish ponds and cattle farms. Its vision is to become a leading commercial farm brand in Bangladesh and globally. The business will have managers overseeing crop cultivation, cattle ranching, poultry farming and field workers. Income will come from selling various fruits and vegetables, poultry, fish and agricultural consulting services. The owner hopes NTC can one day employ people and be one of the largest agriculture firms in the world.
A business plan to start a fruit and vegetables processing industryIstiaqueBinIslam
Due to tropical and subtropical climates, a variety of fruits and vegetables are grown in Bangladesh. Our country has 58.9% land area to cultivate different types of foods like grains, fruits and vegetables. Fruits and vegetables are highly valued in human diet mainly for vitamins and minerals. However, the present consumption of fruits and vegetables in Bangladesh is 126 g/day/capita (23 g leafy vegetables, 89 g non-leafy vegetables and 14 g fruit), which is far below the minimum average requirement of 400 g/day/capita (FAO/WHO 2003). However, according to HIES (2005), the consumption of fruits and vegetables including potato is 253 g/day/capita, which indicates a poor dietary status in Bangladesh. In this regard, the high levels of low birth weight (33%), underweight (41%), stunting (43%) and wasting (17%) among children less than five years; anemia among infants, young children, adolescent girls and pregnant women; and poor diet diversification are of particular concerns (BDHS 2009; BCIP 2010).
Unfortunately, a considerable proportion of the harvested produce never reaches the consumers mainly because lack of processing. A large amount of food we lost every year due to lack of a proper way of processing. On the other hand, we import this food from another country where we can export our food product by using proper processing.
Here we find a way to overcome this problem. We made a business model to carry our fresh fruits and vegetables to the consumer by using modern processing and packaging system. Now we can supply our consumers with healthy fresh fruits and vegetables. Besides ours, farmers can get proper value of their crops. Also through this business we can provide employment to the rural people of Bangladesh. We will meet the demand of our country and export our products abroad which will strengthen the economy of our country and make our country a high place in world market.
To supply our healthy, nutritious and fresh fruits and vegetables to our consumer we take many steps such as cleaning, disinfect, modern processing, packaging, and storage. We have extended the shelf life of our fruits and vegetables so that we can enjoy seasonal fruits and vegetables throughout the year. We can process one-fourth of our gross national product, which in many cases reduces the amount of vegetables that are wasted due to lack of processing.
From the foregoing discussion, it is clear that our business model is made up to serve our country as well as our consumer by provide them fresh, safe and healthy fruits and vegetables.
The organic farming business is a growing business currently across the globe. If you are planning to start a new organic farm business, the first thing you will need is a business plan. Use our Eveg - organic farm business plan example created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new farming business, spend as much time as you can reading through some examples of farming and food production business plans. Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this organic farm business plan example for you to get a good idea about how a perfect farming business plan should look like and what details you will need to include in your stunning business plan.
This document provides a business plan for an organic vegetable farming business with the following key points:
The mission is to be a leading provider of organic vegetables at fair prices while empowering society and protecting the environment. The business will focus on producing tomatoes, pumpkins, cabbage, and other vegetables organically without chemicals. A 5-year operational plan includes starting costs, annual plans, and expanding avocado production. The financial plan requires an initial investment of 55 lakhs with profit sharing structured over 5 years. The market will be reached through distribution of compost, membership programs, education, internships, and media marketing. In conclusion, the business aims to benefit consumers, investors, the environment, employment, and sustainability.
This business plan outlines a proposed organic farm called Freedom Farm. The goals are to establish organic farming practices within 3 years, sell fully organic within 4 years, increase cash flow over 7 years, and replace machinery within 10 years. The plan discusses the organic industry outlook, the farm location and capital expenses. It proposes a crop rotation, outlines labor needs, and identifies processing and retail customers. Financial projections estimate increasing revenues and profits over 10 years, with an IRR of 12.2%. The plan also addresses challenges around certification, costs, competition and market forces.
This document outlines the British Columbia Agriculture Plan. It contains 23 strategies organized under 5 themes:
1) Producing Local Food in a Changing World, 2) Meeting Environmental and Climate Challenges, 3) Building Innovative and Profitable Family Farm Businesses, 4) Building First Nations Agricultural Capacity, and 5) Bridging the Urban/Agriculture Divide. The plan aims to sustain and grow BC's agriculture industry while increasing public support, by promoting local foods, addressing environmental issues, supporting farm businesses, increasing First Nations participation, and reducing conflicts between rural and urban communities.
This business plan proposes starting an organic farming and retail store business. Key points include:
- The business will grow organic fruits, vegetables, grains, honey and raise livestock without chemicals, GMOs.
- Operations will be located in Calicut, Thrissur and Trivandrum, India with a vision to become a leading global brand.
- Products will be sold through their website, grocery stores and other retailers.
- Financial projections estimate sales of Rs. 15 lakhs first year, Rs. 22.5 lakhs second year and Rs. 30 lakhs third year.
- A total of Rs. 55 lakhs is estimated to start the business, with
Before you start writing your farming business plan, spend as much time as you can to reading through some samples of farm and food production business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample Eveg organic farm business plan example for you to get a good idea about how a perfect farming business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/organic-farm-business-plan-example
Natural Trust Company (NTC) is proposing an agro business that will cultivate organic and non-organic crops and raise cattle for the Bangladeshi and international markets. NTC plans to grow vegetables like tomatoes and lettuce, operate fish ponds and cattle farms. Its vision is to become a leading commercial farm brand in Bangladesh and globally. The business will have managers overseeing crop cultivation, cattle ranching, poultry farming and field workers. Income will come from selling various fruits and vegetables, poultry, fish and agricultural consulting services. The owner hopes NTC can one day employ people and be one of the largest agriculture firms in the world.
A business plan to start a fruit and vegetables processing industryIstiaqueBinIslam
Due to tropical and subtropical climates, a variety of fruits and vegetables are grown in Bangladesh. Our country has 58.9% land area to cultivate different types of foods like grains, fruits and vegetables. Fruits and vegetables are highly valued in human diet mainly for vitamins and minerals. However, the present consumption of fruits and vegetables in Bangladesh is 126 g/day/capita (23 g leafy vegetables, 89 g non-leafy vegetables and 14 g fruit), which is far below the minimum average requirement of 400 g/day/capita (FAO/WHO 2003). However, according to HIES (2005), the consumption of fruits and vegetables including potato is 253 g/day/capita, which indicates a poor dietary status in Bangladesh. In this regard, the high levels of low birth weight (33%), underweight (41%), stunting (43%) and wasting (17%) among children less than five years; anemia among infants, young children, adolescent girls and pregnant women; and poor diet diversification are of particular concerns (BDHS 2009; BCIP 2010).
Unfortunately, a considerable proportion of the harvested produce never reaches the consumers mainly because lack of processing. A large amount of food we lost every year due to lack of a proper way of processing. On the other hand, we import this food from another country where we can export our food product by using proper processing.
Here we find a way to overcome this problem. We made a business model to carry our fresh fruits and vegetables to the consumer by using modern processing and packaging system. Now we can supply our consumers with healthy fresh fruits and vegetables. Besides ours, farmers can get proper value of their crops. Also through this business we can provide employment to the rural people of Bangladesh. We will meet the demand of our country and export our products abroad which will strengthen the economy of our country and make our country a high place in world market.
To supply our healthy, nutritious and fresh fruits and vegetables to our consumer we take many steps such as cleaning, disinfect, modern processing, packaging, and storage. We have extended the shelf life of our fruits and vegetables so that we can enjoy seasonal fruits and vegetables throughout the year. We can process one-fourth of our gross national product, which in many cases reduces the amount of vegetables that are wasted due to lack of processing.
From the foregoing discussion, it is clear that our business model is made up to serve our country as well as our consumer by provide them fresh, safe and healthy fruits and vegetables.
The organic farming business is a growing business currently across the globe. If you are planning to start a new organic farm business, the first thing you will need is a business plan. Use our Eveg - organic farm business plan example created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new farming business, spend as much time as you can reading through some examples of farming and food production business plans. Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this organic farm business plan example for you to get a good idea about how a perfect farming business plan should look like and what details you will need to include in your stunning business plan.
This document provides a business plan for an organic vegetable farming business with the following key points:
The mission is to be a leading provider of organic vegetables at fair prices while empowering society and protecting the environment. The business will focus on producing tomatoes, pumpkins, cabbage, and other vegetables organically without chemicals. A 5-year operational plan includes starting costs, annual plans, and expanding avocado production. The financial plan requires an initial investment of 55 lakhs with profit sharing structured over 5 years. The market will be reached through distribution of compost, membership programs, education, internships, and media marketing. In conclusion, the business aims to benefit consumers, investors, the environment, employment, and sustainability.
This business plan outlines a proposed organic farm called Freedom Farm. The goals are to establish organic farming practices within 3 years, sell fully organic within 4 years, increase cash flow over 7 years, and replace machinery within 10 years. The plan discusses the organic industry outlook, the farm location and capital expenses. It proposes a crop rotation, outlines labor needs, and identifies processing and retail customers. Financial projections estimate increasing revenues and profits over 10 years, with an IRR of 12.2%. The plan also addresses challenges around certification, costs, competition and market forces.
This is a presentation prepared for to make a plan for entrepreneurs to start an agricultural business in Nepal. It was prepared for a competition titled "Become a job giver than a job seeker" held in Prime College.
Nepal Organic Farm is an agriculture company located in Naagdhunga, Kathmandu that grows organic vegetables. It is run by five promoters and aims to be the leading provider of organic vegetables in Nepal. The company plans to grow a variety of vegetables according to season, including tomatoes, pumpkins, and cabbages. It estimates startup costs of 55 lakhs rupees and projects sales and profits to increase over a 5-year period, eventually reaching over 13 crore rupees in annual sales. The financial plan calls for investors to provide 46.5 lakhs rupees in capital in exchange for profit sharing.
Strength, weaknesses, opportunities and threats,Pests of mushroom مشروم کی ز...Mr.Allah Dad Khan
Strength, weaknesses, opportunities and threats,Pests of mushroom مشروم کی زیریت اور اس کا اعلاج A Lecture By Mr Allah Dad Khan Former DG Agri Extension KPK , Visiting Professor Agriculture University Peshawar
This document outlines a business plan for an organic farming startup. It discusses the disadvantages of conventional farming practices and the importance of organic farming. It then provides details on the proposed organizational structure, including farms, a storage and processing unit, dispatch centers, and transportation. It identifies target customer areas such as urban residents, hotels, hospitals, and health-conscious individuals. It also outlines plans for staffing, operations, funding requirements, and future goals of establishing a dairy farm and becoming a mainstream company within 2-3 years.
Business plan for_setting_up_an_organic_farmAmarjit Kumar
This is a B-plan for setting up an organic farming, its cover all the aspects of need of organic products and market growth of this products these days.
This document discusses farm planning and budgeting. It provides information on:
- What a farm plan is and its objectives to maximize profits through efficient resource use.
- The process of farm planning which involves allocating resources, choosing crop combinations, and making adjustments.
- Components and steps of farm planning like preparing maps, recording farm history, and planning labor needs.
- Types of budgets including partial, enterprise, cash flow, and complete budgets. Budgets estimate costs, returns, and profits to evaluate plans and guide resource use.
The document summarizes changes in organic food marketing over time. Traditionally, organic producers sold directly to consumers or through small health stores and co-ops, but since the National Organic Program, marketing has expanded. Most organic food is now sold through large supermarkets, and organic sales have increased 20% annually. Exports are also a growing market, particularly to Canada. The typical organic consumer is hard to define but purchases organic occasionally, and education and income influence purchasing more than other factors. Major organic crops include fruits/vegetables, milk, and cereal products.
If you are planning to start a new Plant Nursery business, the first thing you will need is a business plan. Use our Nature Box - Plant Nursery business plan example created using upmetrics business plan software to start writing your business plan in no time. Before you start writing your business plan for your new Plant Nursery business, spend as much time as you can reading through some samples of Farm and Food Production Business Plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans. We have created this sample Plant Nursery business plan for you to get a good idea about how a perfect Plant Nursery business plan should look like and what details you will need to include in your stunning business plan.
This document summarizes a presentation on how to double farmer's income in India. It discusses that the past strategy of increasing agricultural output did not focus on raising farmer's income. It identifies key sources of increasing farmer's income both within and outside of agriculture, including improving productivity, diversifying crops, and shifting to higher value crops. The presentation specifically focuses on the potential of diversifying to microgreens, discussing how they can be profitably grown and providing a case study of a chef who started a successful microgreens business in India.
This project proposal is for an eggplant production project located in Malugas Centro, Philippines. The project will be funded through savings and bank loans. The objectives are to improve profitability and generate additional family income through more efficient use of resources. A budget is provided outlining expected costs for labor, supplies, materials, and activities. Strategies for implementation include forecasting, securing funds and sites, hiring labor, and supervision. The proposal assumes a certain eggplant yield and calculates expected gross income and operating expenses to determine net income.
This SWOT analysis examines BD Hydroponic Farm. The farm has strengths such as high control over operations, farm size, production rate, and ability to deliver fresh products year-round. Weaknesses include customers' attachments to other suppliers and lack of knowledge about hydroponic farming. Opportunities exist in healthy eating trends, online shopping growth, and high demand for produce. Threats include low growth opportunities, economic crises, regulations, and price fluctuations.
This presentation provides an overview of agribusiness. It defines agriculture, business, and agribusiness. Agribusiness involves all operations related to farm production, storage, processing, and distribution. The presentation outlines the agribusiness system including the input, production, and processing sectors. It discusses the objectives, features, areas, scope, and importance of agribusiness. Successful agribusiness requires clear objectives, planning, organization, research, finance, management, and worker relations. Bangladesh has potential for agribusiness in products like jam, shrimp, seafood, fruits, and vegetables both domestically and for export. Agribusiness can contribute to the economy and improve food security and living standards.
1. The document discusses the history and principles of organic farming. Organic farming relies on ecological processes and biodiversity rather than synthetic inputs.
2. It provides details on the growth of organic agriculture in India, including increasing area under organic management from 42,000 ha in 2003-04 to over 4.48 million ha by 2010.
3. Organic management is described as an integrated approach that focuses on soil health, ecosystem health, and quality of produce over maximizing short term productivity. It emphasizes self-reliance, renewable resources, and maintaining natural cycles.
BEA Global plans to launch its flagship organic fertilizer product, Ergofit, in Brazil. Ergofit is a revolutionary liquid organic fertilizer that has been shown to significantly outperform chemical fertilizers by increasing crop yields up to 40% while reducing water needs by 50% and improving soil health. BEA Global has established relationships to produce Ergofit at low cost and has commitments from four major agricultural companies in Brazil to purchase 100,000 kg per month. BEA Global is requesting $1 million in investment to cover startup costs and inventory to launch operations in Brazil, which has the potential to generate over $1.25 million in monthly profit.
Agribusiness encompasses all operations involved in farm inputs, agricultural production, and distribution of farm products to consumers. It was defined in 1957 as including manufacture and distribution of farm supplies, on-farm production, and storage, processing and distribution of commodities. Agribusiness consists of interrelated subsystems - inputs, production, processing, marketing, and support. It integrates business management with technical agricultural knowledge across the production and distribution process. As a field of study, agribusiness applies both business and scientific principles to manage agricultural enterprises profitably from farm to consumer.
Organic fertilizer plant business proposalSumitRoy122
This ppt describes business proposal for setting up an organic fertilizer plant. This covers WWATTA, Economic feasibility, Technical feasibility, social feasibility, operational feasibility and schedule feasibility for setting up plant. Presented by Sumit Roy as part of assessment component of Project management of PGADM 2018-19 batch of SIMS, Pune
Exotic vegetables cultivation and OpportunitiesGouri Jadhav
Uniqueness of exotic vegetables?
Cultivation practices
Types of Exotic vegetables
Product life-cycle per type (stages and duration)
Practices and Methodology
What is the market potential?
Business plan,of dehydration vegetable.m Rahilmuhammad raheel
This document provides a business plan for a vegetable dehydration and pickle farm business. The plan includes an executive summary, description of products (dehydrated vegetables, soup mixes, pickles), production process details, marketing strategies, organizational structure, personnel details, SWOT analysis, and financial overview. The goal is to purchase vegetables during peak seasons, dehydrate/pickle them, and sell the products year-round to provide off-season vegetable options and generate profit.
This document discusses organic farming. It provides information on farmers' understanding of organic farming principles in Nepal, including no use of chemicals, pesticides, or urea, and using integrated pest management and farm manures. The effects of conventional farming like heavy metal accumulation, water eutrophication, and pesticide pollution are also covered. The document concludes that organic agriculture can help reduce greenhouse gases and increase climate change resilience while maintaining food quality.
The document discusses the farm to school program which connects local farms with schools. The goals are to serve healthy local foods in schools, improve student nutrition through education, and support local farms. Farm to school benefits students by combating obesity and nutrition issues, and it benefits local farms and the environment. The key is developing relationships between various stakeholders like farmers, schools, and communities to implement programs like taste tests, school gardens, and farm visits in a sustainable way.
What is farm to school? Why should you do farm to school? How can you start a farm to school program? Where can you turn for more farm to school resources?
This is a presentation prepared for to make a plan for entrepreneurs to start an agricultural business in Nepal. It was prepared for a competition titled "Become a job giver than a job seeker" held in Prime College.
Nepal Organic Farm is an agriculture company located in Naagdhunga, Kathmandu that grows organic vegetables. It is run by five promoters and aims to be the leading provider of organic vegetables in Nepal. The company plans to grow a variety of vegetables according to season, including tomatoes, pumpkins, and cabbages. It estimates startup costs of 55 lakhs rupees and projects sales and profits to increase over a 5-year period, eventually reaching over 13 crore rupees in annual sales. The financial plan calls for investors to provide 46.5 lakhs rupees in capital in exchange for profit sharing.
Strength, weaknesses, opportunities and threats,Pests of mushroom مشروم کی ز...Mr.Allah Dad Khan
Strength, weaknesses, opportunities and threats,Pests of mushroom مشروم کی زیریت اور اس کا اعلاج A Lecture By Mr Allah Dad Khan Former DG Agri Extension KPK , Visiting Professor Agriculture University Peshawar
This document outlines a business plan for an organic farming startup. It discusses the disadvantages of conventional farming practices and the importance of organic farming. It then provides details on the proposed organizational structure, including farms, a storage and processing unit, dispatch centers, and transportation. It identifies target customer areas such as urban residents, hotels, hospitals, and health-conscious individuals. It also outlines plans for staffing, operations, funding requirements, and future goals of establishing a dairy farm and becoming a mainstream company within 2-3 years.
Business plan for_setting_up_an_organic_farmAmarjit Kumar
This is a B-plan for setting up an organic farming, its cover all the aspects of need of organic products and market growth of this products these days.
This document discusses farm planning and budgeting. It provides information on:
- What a farm plan is and its objectives to maximize profits through efficient resource use.
- The process of farm planning which involves allocating resources, choosing crop combinations, and making adjustments.
- Components and steps of farm planning like preparing maps, recording farm history, and planning labor needs.
- Types of budgets including partial, enterprise, cash flow, and complete budgets. Budgets estimate costs, returns, and profits to evaluate plans and guide resource use.
The document summarizes changes in organic food marketing over time. Traditionally, organic producers sold directly to consumers or through small health stores and co-ops, but since the National Organic Program, marketing has expanded. Most organic food is now sold through large supermarkets, and organic sales have increased 20% annually. Exports are also a growing market, particularly to Canada. The typical organic consumer is hard to define but purchases organic occasionally, and education and income influence purchasing more than other factors. Major organic crops include fruits/vegetables, milk, and cereal products.
If you are planning to start a new Plant Nursery business, the first thing you will need is a business plan. Use our Nature Box - Plant Nursery business plan example created using upmetrics business plan software to start writing your business plan in no time. Before you start writing your business plan for your new Plant Nursery business, spend as much time as you can reading through some samples of Farm and Food Production Business Plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans. We have created this sample Plant Nursery business plan for you to get a good idea about how a perfect Plant Nursery business plan should look like and what details you will need to include in your stunning business plan.
This document summarizes a presentation on how to double farmer's income in India. It discusses that the past strategy of increasing agricultural output did not focus on raising farmer's income. It identifies key sources of increasing farmer's income both within and outside of agriculture, including improving productivity, diversifying crops, and shifting to higher value crops. The presentation specifically focuses on the potential of diversifying to microgreens, discussing how they can be profitably grown and providing a case study of a chef who started a successful microgreens business in India.
This project proposal is for an eggplant production project located in Malugas Centro, Philippines. The project will be funded through savings and bank loans. The objectives are to improve profitability and generate additional family income through more efficient use of resources. A budget is provided outlining expected costs for labor, supplies, materials, and activities. Strategies for implementation include forecasting, securing funds and sites, hiring labor, and supervision. The proposal assumes a certain eggplant yield and calculates expected gross income and operating expenses to determine net income.
This SWOT analysis examines BD Hydroponic Farm. The farm has strengths such as high control over operations, farm size, production rate, and ability to deliver fresh products year-round. Weaknesses include customers' attachments to other suppliers and lack of knowledge about hydroponic farming. Opportunities exist in healthy eating trends, online shopping growth, and high demand for produce. Threats include low growth opportunities, economic crises, regulations, and price fluctuations.
This presentation provides an overview of agribusiness. It defines agriculture, business, and agribusiness. Agribusiness involves all operations related to farm production, storage, processing, and distribution. The presentation outlines the agribusiness system including the input, production, and processing sectors. It discusses the objectives, features, areas, scope, and importance of agribusiness. Successful agribusiness requires clear objectives, planning, organization, research, finance, management, and worker relations. Bangladesh has potential for agribusiness in products like jam, shrimp, seafood, fruits, and vegetables both domestically and for export. Agribusiness can contribute to the economy and improve food security and living standards.
1. The document discusses the history and principles of organic farming. Organic farming relies on ecological processes and biodiversity rather than synthetic inputs.
2. It provides details on the growth of organic agriculture in India, including increasing area under organic management from 42,000 ha in 2003-04 to over 4.48 million ha by 2010.
3. Organic management is described as an integrated approach that focuses on soil health, ecosystem health, and quality of produce over maximizing short term productivity. It emphasizes self-reliance, renewable resources, and maintaining natural cycles.
BEA Global plans to launch its flagship organic fertilizer product, Ergofit, in Brazil. Ergofit is a revolutionary liquid organic fertilizer that has been shown to significantly outperform chemical fertilizers by increasing crop yields up to 40% while reducing water needs by 50% and improving soil health. BEA Global has established relationships to produce Ergofit at low cost and has commitments from four major agricultural companies in Brazil to purchase 100,000 kg per month. BEA Global is requesting $1 million in investment to cover startup costs and inventory to launch operations in Brazil, which has the potential to generate over $1.25 million in monthly profit.
Agribusiness encompasses all operations involved in farm inputs, agricultural production, and distribution of farm products to consumers. It was defined in 1957 as including manufacture and distribution of farm supplies, on-farm production, and storage, processing and distribution of commodities. Agribusiness consists of interrelated subsystems - inputs, production, processing, marketing, and support. It integrates business management with technical agricultural knowledge across the production and distribution process. As a field of study, agribusiness applies both business and scientific principles to manage agricultural enterprises profitably from farm to consumer.
Organic fertilizer plant business proposalSumitRoy122
This ppt describes business proposal for setting up an organic fertilizer plant. This covers WWATTA, Economic feasibility, Technical feasibility, social feasibility, operational feasibility and schedule feasibility for setting up plant. Presented by Sumit Roy as part of assessment component of Project management of PGADM 2018-19 batch of SIMS, Pune
Exotic vegetables cultivation and OpportunitiesGouri Jadhav
Uniqueness of exotic vegetables?
Cultivation practices
Types of Exotic vegetables
Product life-cycle per type (stages and duration)
Practices and Methodology
What is the market potential?
Business plan,of dehydration vegetable.m Rahilmuhammad raheel
This document provides a business plan for a vegetable dehydration and pickle farm business. The plan includes an executive summary, description of products (dehydrated vegetables, soup mixes, pickles), production process details, marketing strategies, organizational structure, personnel details, SWOT analysis, and financial overview. The goal is to purchase vegetables during peak seasons, dehydrate/pickle them, and sell the products year-round to provide off-season vegetable options and generate profit.
This document discusses organic farming. It provides information on farmers' understanding of organic farming principles in Nepal, including no use of chemicals, pesticides, or urea, and using integrated pest management and farm manures. The effects of conventional farming like heavy metal accumulation, water eutrophication, and pesticide pollution are also covered. The document concludes that organic agriculture can help reduce greenhouse gases and increase climate change resilience while maintaining food quality.
The document discusses the farm to school program which connects local farms with schools. The goals are to serve healthy local foods in schools, improve student nutrition through education, and support local farms. Farm to school benefits students by combating obesity and nutrition issues, and it benefits local farms and the environment. The key is developing relationships between various stakeholders like farmers, schools, and communities to implement programs like taste tests, school gardens, and farm visits in a sustainable way.
What is farm to school? Why should you do farm to school? How can you start a farm to school program? Where can you turn for more farm to school resources?
Mixed Greens Salad Gardens (MGSG) is a start-up company located in Blue River, Oregon that grows and sells exotic salad greens. MGSG aims to exceed customer expectations, increase production efficiency by 10% annually, and develop a sustainable farm business. MGSG will sell a variety of field greens to individual customers at farmers markets and to local restaurants. The business is owned solely by Heidi Ponic and will operate out of her home with greenhouse production on adjoining land, targeting two market segments of individual customers and restaurants in the southern Willamette Valley.
Altius Farms grows leafy greens locally in Colorado year-round using vertical tower garden technology that uses 10% of the water and space of conventional farming while delivering 10 times the yield. Their flagship location will be a 17,640 square foot greenhouse in Denver that will produce 160,000 pounds of greens annually for Denver's 500+ restaurants using 926 tower gardens. Their business model focuses on direct sales to restaurants with the goal of reaching profitability in the first year of operations through sales of 700 towers.
The document is a prospectus for an organic food processing and packaging company in India. It outlines the company's background, operations, financial performance, and growth plans. The company was established in 2021 with an initial capital of 20 lakhs and operates 295 acres of farmland growing various crops. It has experienced strong growth over the past two years and plans to further expand by fully transforming to organic farming, establishing food processing facilities, setting up cold storage, and greenhouse farming.
The document summarizes news from GreenStar Cooperative Market, including: construction beginning on their third store in Collegetown, scheduled to open in late summer 2016; a loan closing soon to fund the store; and a "Pop-Up Co-op" operating at the Magnaball music festival. It also profiles Black Diamond Farm, which grows over 135 varieties of heirloom apples, pears, and other fruits. Finally, it discusses the risks of extreme weather on the global food system and its increasing vulnerability due to consolidation and globalization of food production among only a few major countries.
GreenWheel Gardens can produce crops at 6-8 times the current density rate in under-utilized urban building and warehouse space. Our method uses a fraction of the energy and water that traditional farming practices use. Our adoption of an urban setting for growth significantly reduces transportation costs. Our essential commitment to efficiency provides high produce to profit ratios. Our holistic approach to the ‘seed to table’ journey distinguishes our model from that of our competitors.
Vipani is a nonprofit founded in 2004 to help extremely poor farmers in developing countries overcome poverty permanently. They provide farmers access to resources like seeds, pesticides, and education to successfully grow crops and earn a profit. Vipani identifies profitable crops, ensures successful harvests, and connects farmers to stable markets. This allows farmers to improve their lives, sending their children to school, owning land and assets, and gaining food security and medical care. Vipani's localized approach and focus on the poorest farmers has helped thousands rise out of poverty.
Vipani is a nonprofit founded in 2004 to help extremely poor farmers in developing countries overcome poverty permanently. They provide farmers access to resources like seeds, pesticides, and education to successfully grow and sell crops, ensuring a stable market. This empowers farmers to improve their lives, with many now able to send their kids to school, own land and livestock, and have regular meals instead of living in constant desperation. Vipani aims to replicate this model to help millions of impoverished farming families.
The Michigan Wheat Program was created to meet the needs of Michigan wheat growers. Its nine-member board Its nine-member board
of directors was appointed by Gov. Rick Snyder in November 2011. The board has worked incredibly hard and met almost every month since their inaugural meeting in December 2011.
Agenda
Brief Background & ... Rita
Market Presence Jewel
Functional Level Strategies Son
Threats & Opportunities Jessica
Strategy & New Business Model Jeshua
Class Questions Team
Q&A Team
2
Who is Whole Foods ?
● Healthy and social responsible lifestyle
● Innovative
● Focused on the quality of excellence
● Natural and organic food
● Practice win-win partnerships with our suppliers
● Create profits and prosperity
● Care About the Community and the Environment
https://www.wholefoodsmarket.com/quality-standards Rita 3
Quick Facts about Whole Foods
● CEO : John Mackey
● Founders-John Mackey, Rene Lawson
Hardy, Craig Weller and Mark Skiles
● 508 Stores -487 stores in the US
14 stores in Canada
7 stores in the UK
● 95,000 Team Members
● WFM Ticker Symbol
Rita 4
http://www.wholefoodsmarket.com/stores/list
http://www.wholefoodsmarket.com/stores/list/canada
http://www.wholefoodsmarket.com/stores/list/uk
1980
Hwol
1992
Company goes
public
Jan 23 Split IPO
1.06
2003
First National
Organic Grocer
2006
Purchases 100%
renewable energy
2014
Intsacart and Value
Matters Campaign
2017
Amazon Acquires
Whole Foods
Founded in
Houston, Texas
https://media.wholefoodsmarket.com/history/ Rita 5
https://media.wholefoodsmarket.com/history/
Current News
● Hult all food sampling
● Allocating time for elderly to shop across US and Canada
Customers 60+: extra 1 hour before store opening.
● Stores & offices: enhancing cleaning & sanitizing, temporary closure self serving
bars, indoor & outdoor restaurants.
● Increasing numbers & location of hand sanitizer locations
● Enhancing online orders & delivery services
● Training employees
Rita 6
7
8
9
Q1: What has created the durability of Whole
Foods’ market presence? What has given them
their competitive advantage?
Jewel 10
● Little competition during inception
○ 1980: Natural foods was a new
concept
○ Less than 6 other natural food stores
in U.S.
● The Green Movement
● Strict quality standards
● Acquisition under Amazon.com, Inc.
Jewel 11
Attributable Factors
The Green Mission
“... Dedicated not only to all natural foods, but to a green world
and healthy people.” (p. C30)
Jewel 12
The Green Mission (Cont.d)
● Reduce, Reuse, Recycle
● Food Waste Reduction
● Alternative Energy
○ Solar, Electric Vehicles, Green
Building, Community Support,
Product Sourcing, Palm Oil
Pledge
Jewel 13
Superior Quality Standards
● Seafood: No cloned or genetically modified products
● Meat and Poultry: No antibiotic or growth hormones
● Eggs: Cage free, pasture raised and outdoor living
● Beauty: Banned 100+ ingredients commonly used
● Organic: Certified organic grocer, organic labeling, history of
growth in organic, biodynamic agriculture
● Household cleaning: Red rating not accepted on Eco-Scale
Jewel 14
Q2:What functional level strategies has Whole
Foods employed? Have these strategies been
successful?
15Son Nguyen
Intro.
This document summarizes a fertilizer company called AGRIFERTIL that aims to provide sustainable fertilizers to boost crop yields. It discusses how natural disasters have cost billions in crop losses. AGRIFERTIL's fertilizers have been tested on farms and shown to increase crop growth and yields. The global fertilizer market is projected to grow significantly in coming years. AGRIFERTIL plans to sell millions of bags in the next year and generate over $1 billion in revenue by distributing through their network and charging for mileage. The company founders and marketing team are experienced and customer testimonials praise the results of AGRIFERTIL's products.
The Greater Roseland Sustainability Initiative aims to combat food insecurity, poverty, and health issues in the Greater Roseland area through innovative green businesses like urban farming, green energy, and cooperatives. The Initiative would create a sustainability campus with an urban farm, greenhouse, warehouse, and community center to increase access to healthy foods, incubate green businesses, support youth education, train a green workforce, and create green community spaces. Partners like the Greater Roseland West Pullman Food Network, Loyola University Chicago, Far South Community Development Corporation, and the John Marshall Business Enterprise Law Clinic would help implement and support the Initiative.
Saladacres LLC plans to build and operate greenhouse facilities in Uvalde, Texas to grow and process fresh produce and herbs year-round. The business plan outlines plans to construct the first two greenhouse ranges covering 1.5 acres each at a cost of $5.8 million. The company aims to eventually build 100 ranges to supply the fresh produce needs of over 1.5 million people. Key products include bagged salads, meal salads, culinary herbs, and EMA juice. The management team and plan discuss competitive advantages over traditional farming and imports, including higher quality, locally grown products available year-round at competitive prices.
Comparation of CSR Actions Done by Cargill and Austindo Nusantara JayaEkaputra Sananto
Cargill and Austindo Nusantara Jaya are agribusiness companies with different scales of operations. Cargill operates globally while ANJ focuses on Indonesia. Both conduct CSR focused on food security, health, environment and communities. However, Cargill's larger scale allows it to influence sustainability globally through partnerships and research funding. ANJ focuses on building local conservation and healthcare centers. While ANJ spends less, both companies implement pure CSR aligned with their industries and not for secret company interests.
CSA stands for Community Supported Agriculture, which is a partnership between community members and local farmers. Community members invest in a farm before the growing season and receive a share of freshly harvested produce throughout the season. The document then provides details on 16 local CSAs in the area, including information on the types of produce and products offered, price ranges, and websites for more information.
This document describes a startup called Misfits that makes dried fruit snacks from produce that would otherwise go to waste due to not meeting standards of appearance. Misfits aims to provide a healthy snacking alternative while reducing food waste. They procure discounted fruits from farmers and wholesalers and hire facilities to dry and package the fruits. Their target customers are women, children, and health-conscious snackers. They have begun building supplier relationships and a production plan and are seeking funding to upgrade facilities and expand marketing efforts to sell their products in local retailers and some national outlets.
Published 2012.
The Rural Advancement Foundation International - USA cultivates markets, policies, and communities that support thriving, socially just, environmentally sound family farms. www.rafiusa.org
If you're looking for your own farm near Bangalore, Hosachiguru is the place to go! With the most trusted farm plots for sale, you can find your dream farmland in no time. Not only that, but Hosachiguru takes away all the hassle of buying and owning a farm. They make it easy to grow your own green assets without any of the hassle. If you're looking for a farm near Bangalore, then look no further than Hosachiguru!
This document defines number names and provides examples of the number names for numbers 1 through 20. It lists the number, a picture representing that quantity, and the corresponding word for each number. It also notes that numbers between 21 and 99 are written with a hyphen between the tens and ones places. The document concludes with a rhyming song that associates each number from 1 to 10 with something of that quantity.
This document outlines a plan of action for promoting healthy weights and preventing childhood obesity in the Caribbean from 2014 to 2019. It aims to halt and reverse the rise in childhood obesity in the region by 2025 through multi-sectoral cooperation. The plan proposes measures to create healthier environments for children, provide incentives for healthy choices, empower communities, educate families, and support children affected by obesity. It also includes strengthening systems and capacity to effectively monitor and achieve results. The plan was developed with input from regional experts and partners, and provides a comprehensive public health response to address the underlying social and economic factors fueling the childhood obesity epidemic in the Caribbean.
The Caribbean Regional Fisheries Mechanism (CRFM) has identified aquaculture as a sector with potential to stimulate economic growth, jobs, and food security in member countries. However, aquaculture remains underdeveloped aside from some commercial production. CRFM has developed a five-year action plan for aquaculture development supported by a study confirming its potential economic and social contributions. The growth of aquaculture has been limited by high costs, lack of research and development, policies and legislation, and impacts of weather events. CRFM aims to promote sustainable aquaculture growth through increased investment, improved technology, support services, and policies to increase production and earnings in the region.
The document discusses the new digital media ecosystem. It notes that boundaries between content, technology, and business are fading as platforms and algorithms distribute information. Some key aspects of the new ecosystem include:
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- Information is consumed more as a continuous flow across various platforms rather than discrete products or articles.
- Digital platforms like Facebook and Google are playing a larger role in how information is distributed, challenging traditional media business models.
- Some new "customer media" sites have adapted well by putting users first, using data analytics, and focusing on
Here are some key points about legal, ethical and moral responsibilities related to digital media outcomes:
Legal responsibilities: Creators of DMOs have a legal duty to comply with relevant laws, such as copyright law. This means attributing sources, obtaining permissions to use copyrighted content, and not infringing on others' intellectual property rights. For example, citing sources and attributing photos when using them in a school project.
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The document discusses various concepts related to website design and search engine optimization (SEO). It covers the key areas of web design like graphic design, user interface design, and user experience design. Some principles of effective web design discussed are purpose, communication, typography, colors, images, navigation, page layout, and reading pattern. The document also explains the basic components of a website like page layout, navigation, hyperlinks, and content. It differentiates between internet browsers and search engines, and covers SEO concepts like keywords, tags, and page ranking.
Appropriate tools and methods to produce digital graphicsDebbie-Ann Hall
This document provides an overview of common graphic editing and illustration tools and techniques in Adobe Illustrator, including how to use the selection tools to select parts of an image, transform objects using free transform tools like rotate and scale, apply fills and strokes to shapes, use the pen tool to create and modify paths, and work with symbols, patterns, and text. Key topics covered include how to select objects, transform selections, apply shears, work with layers and panels, combine objects with the pathfinder, and align or distribute selections.
This document provides an overview of the panels, tools, and functions available in Adobe Photoshop. It describes the main panels like the Tools Panel, Layers Panel, and History Panel. It also covers how to customize the Photoshop workspace. Furthermore, it discusses various graphic editing terms and techniques like cropping, layers, and linking vs embedding images. Lastly, it outlines different photo manipulation features in Photoshop such as retouching, adjusting levels, and using filters.
This document outlines the key steps involved in digital graphics production, including pre-production, production, post-production, and optimization for various formats and uses. In pre-production, the designer meets with clients to determine goals and needs, creates layout ideas, and selects necessary hardware and software. In production, existing and original graphics are imported and assembled. Post-production involves getting client feedback, redesigns, and finalizing files. Optimization prepares the graphic for specific uses like web, print, or video by adjusting format, size, resolution and other settings.
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This document provides an overview of key concepts for designing digital graphics, including elements of design like color, line, shape, and texture. It discusses principles of design such as proportion, balance, rhythm, emphasis, and unity/harmony. Finally, it covers topics specific to digital graphics like bitmap vs vector graphics, resolution, color modes, color depth, and color terms. The goal is to explain design concepts used to create effective digital visuals.
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This document discusses physical and digital safety issues as well as legal terms related to digital media. Regarding physical safety, it outlines electrical hazards, tripping hazards, and ergonomics concerns. Digital safety issues covered include cyberbullying, identity theft, viruses/malware, spam, online hoaxes, and internet addiction. Legal terms defined are intellectual property, copyright, trademark, fair use, plagiarism, libel, slander, and invasion of privacy. Creative Commons is also summarized as providing free copyright licenses to share and use creative works.
This document discusses the digital media value chain and how it consists of three key aspects: digital content management, digital media business management, and digital content experiences. It explains that digital content management involves managing digital content through its lifecycle from creation to delivery. Digital media business management involves rights management, customer relationship management, and content monetization. Digital content experiences involve attracting, engaging, and retaining audiences across devices. The document argues that an integrated technology platform that brings these three aspects together allows media companies to gain the best advantage from their digital assets and meet customer needs in today's media landscape.
Edited Notes for CSEC® English Teachers and Students Debbie-Ann Hall
This document provides information that can be used to guide the completion of the CSEC® English SBA. This includes Frequently Asked Questions (FAQs), a graphical representation of the CSEC® English SBA process and some general guidelines for managing the roles performed by the teacher and the students in completing the SBA.
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The document provides guidelines for students completing the School-Based Assessment (SBA) research project for CSEC Business courses. It discusses considerations for selecting a research topic, outlines the required sections of the research report, and provides examples for each section. The research report should include an introduction stating the topic/issue/problem, objectives, background/overview, methodology, conclusion, recommendations, and references. The guidelines aim to help students structure their research and writing to satisfy SBA requirements.
1. The document determines the maximum dimensions of a corn farm that a farmer can fence using 100 meters of wire. The largest area is 625 square meters which occurs when the length and width are both 25 meters, making the field a square.
2. Using recommended spacing of corn seedlings, the document calculates the farmer can plant 4592 seedlings in the 625 square meter field by planting them in 28 rows with 164 seedlings in each row.
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This project analyzed the fairness of a coin toss through a series of experiments. Data was collected by tossing a coin 50 times under different conditions and recording whether it landed heads or tails. The results found the probability of each side landing face up was close to the theoretical 50% probability, demonstrating a coin toss is generally unbiased. While some individual trials showed slightly more of one side, overall the differences were small. The conclusion is that a coin toss can be used as a fair way to make a random selection.
This document provides information about a workshop on project-based learning. The objectives of the workshop are to help participants understand the advantages of PBL, examine sample projects and rubrics, appreciate the benefits of PBL for improving skills, and make connections between mathematics and the real world. The document discusses the rationale for amendments to mathematics curricula and assessments, outlines key changes, and reviews statistics on student performance. It also covers the rationale for introducing school-based assessments, researchers' views on PBL, and tips for guiding students' projects. Sample SBA marking schemes are provided.
This document discusses the definition and functions of money. It begins by defining money, currency, wealth, and income. It then outlines the three main functions of money: as a medium of exchange, unit of account, and store of value. The document discusses how money is measured through various monetary aggregates (M0, M1, M2) as defined by the IMF. It also traces the evolution of payment systems from barter to various forms of currency. The key points are that money serves critical economic functions and its definition has evolved as payment systems advanced over time.
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The document provides guidance for teachers on organizing effective group work. It discusses why group work is important for learning and outlines the key tasks for teachers in designing meaningful projects that clarify objectives and roles. Teachers must carefully consider group composition and structure to ensure positive cooperation among members. Guidelines are suggested to assign roles, monitor progress, and evaluate performance to hold all members accountable and maximize learning.
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In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
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Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
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The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
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These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
2. EXECUTIVE SUMMARY
Greenway Farms LLC is dedicated to sustainable, profitable and unique agricultural products. Our
mission is to produce and grow quality, specialty greens, baby vegetables and fruits to supply local
restaurants and consumers on the Eastern Shore of Maryland. Our goals include high quality
products to sell both wholesale and retail. Production methods include new technology utilizing
sustainable agriculture and best management practices. We hope to increase production by 20%
and sales by 30% in the next five years.
Greenway Farms is owned and operated by John and Mary Green. The farm is 25 acres and has
two round style greenhouses for production and to reduce production risk. The Green family has
been farming for 2 years and is relatively new to the industry even though John grew up on a grain
and dairy farm. The enterprise is a part-time venture since John and Mary both work off the farm.
Mary teaches school and plans on doing much of the selling and marketing during summer
vacation. John helps on the production side as well as daughter Julie who plans to take over the
farm in 10 years.
Through market research it is evident that consumers are interested in high end speciality products.
There is a move toward health and local that will benefit our operation. Some limitations include
time and labor to devote to the operation and being new growers we are still learning. Our
advantage is the specialty aspect as well as season extension.
Greenway Farms has a net worth of $154,484. Our income statement and cash flow for 2009 is
negative due to capital expenditures, start-up costs and low production. Over time these are
expected to increase with the addition of fruit production and increased greens and vegetable
production.
Greenway Farms is a family business and employs daughter Julie. Seasonal or custom help has
been hired on an as needed basis.
3. MISSION
GOALS
Greenway Farms is a special place. The mission of our farm it to provide unique and wholesome
produce that is enjoyable and sustainable. We work harmoniously with nature and the land to grow
quality, specialty vegetables and fruit to supply local restaurants and consumers on the Eastern
Shore of Maryland.
* Grow high quality specialty greens, baby vegetables and fruits for wholesale and retail markets.
* Production methods are economically feasible as well as utilizing sustainable agriculture and best
management practices.
* Increase production from 300 cases a year to 600 cases for greens and produce 9,000 pints of
raspberries in the next two years. We will also begin a specialty vegetable enterprise.
* Increase sales from $4,000 to $8,000 for greens and begin marketing raspberries at $3 a pint in
the next two years.
* The Greens will attend courses on production and management to increase profitability. Julie
Green will be the main source of labor. Seasonal help may be hired for markets or greenhouse
work.
4. Telephone:
Business Advisors:
Who is Involved in the Operation?
BACKGROUND INFORMATION
Business Name
& Address:
Email Address:
Web Address:
Type of Ownership:
Accountant Attorney
Bank
Other (i.e.
Insurance
Agent Etc)
Business Phone:
Home Phone:
Fax:
Fax:
Name:
Name:
Name:
Position:
Position:
Position:
Position:
Name:
John and Mary Green
100 Greenway Farm Lane
Greenville, MD 21000
jgreen@greenwayfarm.com
greenwayfarm.com
Partnership
Number & Sons Acc, Henry Numbers
101 Business Drive
Greenville MD 21000
410-555-9854
Legal Services, Tom Legal
500 Business Parkway
Greenville MD 2100
410-555-3215
Farmers Bank, Jeff Money
302 Main Street
Greenville MD 21000
410-555-4589
Farm Insurance Inc, Robert Claim
202 Central Drive
Greenville MD 2100
410-555-4682
410-555-1000
410-555-2000
410-555-1100
John and Mary Green
Julie Green
Justin Green
Owner
Son
Daughter
Seasonal help
5. BACKGROUND INFORMATION
OPERATION LAYOUT
I, John Green grew up on a grain and dairy farm. I am currently employed as a full time salesman at an auto parts store
and my wife of 28 years, Mary, is a teacher at the local school. We have two children Justin (22) and Julie (19). Our family
had interests in starting a farm market enterprise and purchased 25 acres in 2001. It was our dream to have a farm and
grow specialty products. We purchased the farm to enjoy rural living and to provide additional income however we do
not expect the farm to pay the mortgage.
For the past six years we rented the farm for field crop production. In 2007 we began the farm operation Greenway
Farms. We purchased and built two premium round style 26'W x 12'H x48'L high tunnels. One tunnel is used for greens
and other specialty vegetables grown in gutters. The other tunnel focuses on bramble production. A very small crop of
greens and vegetables were harvested in 2007 and 2008.
We are planning to expand the farm operation. Production in the current greenhouses can be increased as well as
adding 2 to 3 more greenhouses in the next five years. The additional acreage is in conservation programs, woodland
and pasture for our horses and beef cows. Mary and I plan to retire from our off farm jobs in 10 years and will transfer
the farm operation over to our daughter, Julie to operate full time. We plan to assist her with labor and farm operations.
6. Assets/Contracts
Insurance
Estate Plan/Will
Retirement
LEGAL AND CONTRACTUAL SITUATION
We currently have a 30 year mortgage on both our residence and farm and have 22 years left of payment. Our
current off farm jobs and farm income pay for the mortgage. We have no written marketing agreements and all
previous land leases were terminated.
Assets are listed with the balance sheet in the resource section.
We currently carry a farm insurance policy for structures on the farm. We are not enrolled in crop insurance
program. As the farm expands to fresh market we will investigate product liability insurance. Our family has
health insurance through Mary's off farm job. Auto's are insured.
Currently Mary and I are the owner and operators. Julie has shown interest in helping and taking over the farm
business once she is out of college. She will acquire the farm assets and business while Justin will receive
compensation for his portion. We have a written will and estate plan which outlines the fair division of the
estate including land, life insurance and assets.
Mary and I both have 401K's through our current jobs. We contribute extra to it on a yearly basis. We are
planning to run the operation for the next 10-15 years before turning the business over to Julie.
7. Conservation/Environmental
Other
The farm has a Soil Conservation Plan, established buffers and filter strips through the local Soil Conservation
District CREP Program. We also have a nutrient management plan written by the University of Maryland
Cooperative Extension.
Greenway Farms is dedicated to environmentally sustainable management practices.
We hire custom work for the farm as needed due to machinery and equipment cost and maintenance.
8. PRODUCTION SITUATION
The farm includes 25 acres, 1 acre includes the high tunnels, 7 acres in crop production, 6 acres are in conservation, 2
acres are the residence and 6 are in pastures. There are two separate water sources; one well supplies the residence
and one well supplies livestock and high tunnels.
The livestock are raised as a hobby and are not currently part of the farm enterprise. The high tunnels are round style
high tunnels 26'W x 12'H x 48'L. High tunnels elevate temperatures over a period of time and offer protection from
rain, wind, insects, birds and disease. They help to extend our marketing season by having crops early and late in the
year.
The high tunnels are for growing specialty greens and operating at a 40% production level. Varieties available
include baby or micro greens and mesclun mixes. We are also experimenting with baby vegetables, such as squash
and mini melons and fruits such as blackberries and raspberries.
We continue to research varieties and the market for new varieties and production techniques. We use minimal
inputs and utilize our nutrient management plan to be more efficient. We also use scouting and IPM for pest and
disease control.
See the Production Plan in the Appendix.
9. Market Research Tools:
Results of Market Research:
Key Industry Trends:
FORMULATE A FARM STRATEGY
Step 1: Information Gathering and Market Research
Demographic information through the US Census and observation.
* There are approximately 85,000 people in a 60 mile radius of the farm. With an growing population.
* The average family size is 2.5 and the median household income is over 41,000.
* 83% have graduated high school and 27% have a bachelor's degree
* 78% are white and 18% are black.
* There are over 25 chain grocery stores and 8 specialty grocers
* During market season there are 7 farmers markets (5 are Saturday markets, 2 are Wednesday markets)
* Restaurants in the area include 15 fine dining areas and 22 chain restaurants.
* More families are health conscious and seeking healthy foods.
* Salads and specialty salads have become very popular menu items. Demand has also increased for baby
vegetables and microgreens.
* Restaurants and consumers are seeking local food. Local food movement is the fastest in the US.
* Promotion of 5 a day and the new food pyramid.
* Increasing interest in local foods and resources.
10. Step 2: S.W.O.T. Analysis
Strengths
Weaknesses
Opportunities
Threats
Strengths and Weaknesses - Evaluation of the Internal Environment
Internal Strengths of the Farm Business:
Internal Weaknesses of the Farm Business:
* Devotion to the farm business
* Off farm income is helpful for start of the farm enterprise
* Well known in the community and reputation for quality
* Commitment to quality and success
* Land area and capacity with good soils
* New high tunnels with technology
* Attend trainings and workshops for management and production
* Ability to extend the growing season and control disease
* Do not have some of the machinery
* Lack of farm experience and new to farm production
* Off farm jobs take precedence over farm
* Time and labor are an issue at peak time
* Transportation and delivery to restaurants have been an issue of time and money
* Finances are limited due to property purchase and start up costs
* New growers entering the market
11. Threats and Opportunities -Evaluation of the External Environment
Competitor Analysis:
Competitor #1:
Name:
Product
Offerings:
Promotional
Activities:
Location of Company:
Competitive
Advantages:
% Market Share:
Competitor #2:
Name:
Product
Offerings:
Promotional
Activities:
Location of Company:
Competitive
Advantages:
% Market Share:
Bayview Farms
seasonal vegetables and fruits
farm market
15 miles away
Have an on farm market location to sell at, on a very busy road
5%
Cali Produce Distributor
variety of specialty produce and farm items
sells and delivers to local restaurants. restaurants place weekly orders
90 miles away
market to restaurants on an order basis, access to many local products.
25%
12. Competitor #3:
Name:
Product
Offerings:
Promotional
Activities:
Location of Company:
Competitive
Advantages:
% Market Share:
Competitor #4:
Name:
Product
Offerings:
Promotional
Activities:
Location of Company:
Competitive
Advantages:
% Market Share:
Competitor #5:
Name:
Product
Offerings:
Promotional
Activities:
Location of Company:
Competitive
Advantages:
% Market Share:
Solco Produce
Mid Atlantic delivery of fresh and prepared vegetables and fruits, dairy and other specialty items.
distributor
85 miles away
Large distributor with transportation and warehousing
60%
Montgomery Farms
Fruits
Pick your own
18 miles away
Customers can come to farm and pick their fruits and vegetables.
3%
Fairview Farms
Organic vegetables including greens
Sell at farmers market
30 miles
Organic labeling and have started high tunnel production
2%
13. External Threats of the Farm Business:
External Opportunities of the Farm Business:
* Local Farms are Competitors
* Consumer tastes and preferences vary
* Disposable income of consumers and what they are willing to pay for fruits and salad mixes
* Distribution costs
* Product liability insurance are required for the farmers markets and by some restaurants
* Local food movement is growing
* Promotion of Farmers Markets and coupon programs by state
* Food cooking movement
* Lack of quality specialty vegetables at food chains
* Chain stores shelf life of fruits are very short and lack flavor
14. S.W.O.T. Analysis Summary
Internal Strengths: Internal Weaknesses:
External Opportunities: External Threats:
* Devotion to the farm business
* Well known in the community and reputation for
quality
* Commitment to quality and success
* Off farm income is helpful for start of the farm
enterprise
* Land area and capacity with good soils
* New high tunnels with technology
* Attend trainings and workshops for management
and production
* Ability to extend the growing season and control
disease
* Do not have some of the machinery
* Lack of farm experience and new to farm
production
* Off farm jobs take precedence over farm
* Time and labor are an issue at peak time
* Transportation and delivery to restaurants have
been an issue of time and money
* Finances are limited due to property purchase and
start up costs
* New growers entering the market
* Local food movement is growing
* Promotion of Farmers Markets and coupon
programs by state
* Food cooking movement
* Lack of quality specialty vegetables at chain food
stores
* Chain stores shelf life of fruits are very short and
lack flavor
* Local Farms are Competitors
* Consumer tastes and preferences vary
* Disposable income of consumers and what they are
willing to pay for fruits and salad mixes
* Distribution costs
* Product liability insurance are required for the
farmers markets and by some restaurants
15. Step 3: Creating alternative plans of action and identifying areas of
competitive advantage.
Plan of Action - Internal Strengths and External Opportunities:
Things to Think About:
The Farm's Competitive Advantage:
Why Other Businesses are Not Copying the Product(s):
Options
- Wholesale - Advantages are committed buyer, set price and product. Disadvantages are price, labor and
quantity.
- Pick your own - Advantages are more income and less labor needed. Disadvantages are liability and privacy.
- Restaurants - Advantages are dedicated buyer and large quantities. Disadvantages are labor, delivery and
preferences of the restuarant.
- Community supported agriculture - Advantages are money received early, risk is spread and customers are
known. Disadvantages are the need for diverse crops, delivery and labor.
- Farmers markets - Advantages are more income, little preparation to sell and market. Disadvantages labor
and competition.
Greenway's plan of action will use season extension and specialty items, greens and berries, to provide a unique
product to local consumers and fine dining restaurants. We will focus on high quality products available when
others are not such as early and late in the season. Our products will be fresher, local and of higher quality than
distributors. We will be able to form marketing relationships with restaurants and consumers earlier by using
season extension techniques. Our farm will be the first at the market to have salad mixes and berries.
Products are grown locally on a family farm.
Greenway Farm's offers a very specialized product that other businesses may not have the time or labor to grow.
We are also using high tunnels which are a relatively new production practice. Fruit production generally takes a
few years to get to full production and takes start up time and money. In addition our marketing relationship that
we create with restaurants will not be easily copied. We will work to provide customer service and prompt
delivery to get repeat buyers and brand loyalty.
16. Customers Value our Product(s) Because:
Step 4: Selecting the best plan that fits your overall farm mission.
My Overall Farm Strategy:
Customers will value the quality and consistent freshness and taste of our product. Our products are not
available elsewhere. We will offer convenient delivery, ease of ordering and uniqueness. We will be the first in
the spring and last in the fall to have products available.
Overall Greenway Farm's will produce high quality local products that will become known for their freshness and
taste. We will keep with industry trends and grow the newest varieties of specialty greens and baby vegetables for
restaurants and farmers markets. Our farm will also expand our fruit production growing raspberries and
blackberries to extend the market season. We will offer niche products capitalizing on the local movement and
interest in unique crops.
We are committed to the farm business and a quality product. Greenway Farms is limited by time and labor.
Delivery schedules will have to be well planned due to one vehicle and cost of fuel. Mary and Julie will provide much
of the marketing (Mary is a teacher and has summers off).
The market is currently interested in local products and there is a lack of specialty items in chain stores. Greenway
Farms will capitalize on this market trend. We will have to price carefully due to disposable income of consumers
and distribution costs.
17. Market Research and Target Markets:
Reach Target Markets By:
MARKETING SITUATION
* There are approximately 85,000 people in a 60 mile radius of the farm. With a growing population.
* The average family size is 2.5 and the median household income is over 41,000.
* 83% have graduated high school and 27% have a bachelor's degree
* 78% are white and 18% are black.
* More families are health conscious and seeking healthy foods.
* Promotion of 5 a day and the new food pyramid.
* Increasing interest in local foods and resources.
* Informal survey of restaurants for products and pricing - Restaurants indicted a large interest in year-round greens for
salads. They also indicated an interest in broccoli, asparagus and peppers. There was also a strong interest in quality small
fruits. Most restaurants would pay a 10-20% premium for fresh products.
TARGET MARKET - Healthy families and high end restaurants interested in locally grown produce. The majority will be ages
30-55, well educated and live in the town or suburb. They are conscious of buying locally and sustantainable.
Healthy families will be reached through farm market sales. Greenway Farms will have a weekly spot at the local farmers
market which is located in the county seat and in the downtown area. We will attend when our products are available
selling salad mixes and our fruits.
High end restaurants will be reached through marketing and samples provided to the restaurants. Targeted restaurants
will be fine dining locations. We will make personal visits to the restaurant to show the product and discuss options for
sales and delivery. Sales will begin with 3 - 5 restaurants due to labor and time constraints. We will travel to restaurants
within 30 miles of the farm provided that it is financially feasible.
18. MARKETING PLAN
Product
Price
Place
Promotion
Product
Price
Place
Promotion
Greens - Specialty, micro vegetables grown locally, fresh and sold in bunches as a mix. Personal size
and bulk size mixes are available. Product is washed and bunched for customers. Marketing strategy is
for a differentiated product that provides quality, local and fresh.
Specialty greens will be priced 100% above variable costs for direct sales and 75% above variable costs
for wholesale to restaurants. Due to production greens will be available early and late and may demand
a higher price. We do not intend to compete on price however we cannot exceed 20% above wholesale
Sell at a Saturday farmers market in an urban town and increase repeat customers. Sell to high end
restaurants in a 30 mile radius. We will also promote our local delivery of products.
Invest in signage at the farmers market. Focus on fresh, sustainable and local. Participate in local
food promotion. Create recipes and specialty salad ideas for consumers. Provide samples at the
market for new varieties. Work one on one with chefs at restaurants to maintain and gain more
interest.
Berries - They will be sold by the pint. Marketing strategy is for a differentiated product that provides
quality, local and fresh. Berries do not ship and store well therefore quality can be an issue. Our ability to
pick the product the same day will be a direct advantage.
Raspberries will be priced 100% above variable costs for direct sales and 75% above variable costs for
wholesale to restaurants. Our research indicates that we can expect a 30% premium from wholesale
sellers.
Sell at a Saturday farmers market in an urban town and increase repeat customers. Sell to high end
restaurants in a 30 mile radius.
Invest in signage at the farmers market to draw busy consumers in. Focus on fresh, sustainable and
local. Participate in local food promotion. Provide samples at the market. Work one on one with chefs
at restaurants to maintain and gain more interest.
19. Product
Price
Place
Promotion
Product
Price
Place
Promotion
Baby Vegetables - Will be sold by the case, quart or per piece depending on the market. The products
will be washed and graded with a strategy of uniqueness and quality.
Will be priced 100% above variable costs for direct sales and 75% above variable costs for wholesale to
restaurants. Our research indicates that we can expect a 30% premium from wholesale sellers.
Sell at a Saturday farmers market in an urban town and increase repeat customers. Sell to high end
restaurants in a 30 mile radius.
Invest in signage at the farmers market to draw busy consumers in. Focus on fresh, sustainable and
local. Participate in local food promotion. Provide samples at the market. Work one on one with chefs
at restaurants to maintain and gain more interest.
20. ENTERPRISE ANALYSIS AND PLAN
An enterprise analysis has been completed for both the current enterprises and possible future enterprises.
See full enterprise budgets attached in the appendix.
SUMMARY FOR 2009
GREENS (1&1/2 greenhouse plus 1/2 acre outside)
INCOME = $7,875.00
VARIABLE COST = $2,306.91
FIXED COST = $4,623.19
NET INCOME = $944.90
BERRIES ESTABLISHMENT (3 acres outside plus 1 house)
INCOME = 0
VARIABLE COST = $6,016.46
FIXED COST = $3,464.71
NET INCOME = $-9,481.17
BERRIES ESTABLISHED YEAR 2 (3 acres outside plus 1 house)
INCOME = $28,800.00
VARIABLE COST = $10,575.73
FIXED COST = $3,464.71
NET INCOME = $14,759.56
SPECIALTY VEGETABLES (2 acres and 1/2 house)
INCOME = $18,900.00
VARIABLE COST = $8,679.85
FIXED COST = $3,675.09
NET INCOME = $6,545.06
21. Production:
Management:
Marketing:
Human Resources:
Finance/Accounting:
IMPLEMENTATION STRATEGY
In order to implement this business plan Greenway Farms will follow 3 year production plan which details
production and marketing details for each month. See attached timeline. We will also need to purchase
product liability insurance.
Management decisions will be made by John and Mary. Mary has primary responsibility for managing the
marketing to restaurants and farm markets. John focuses on production aspects including the high tunnels.
As the farm expands Julie will be more involved in the farm operation. Julie and Mary will also attend a local
community college workshop on QuickBooks and business management.
A detailed marketing budget has been created. We will create a logo, signage and packaging for our
products. In order to move forward we will work with a local company to design and print our marketing
materials. We will also start talking to restaurants and doing follow ups to generate interest in products.
Primary labor will be provided by the immediate family. We have access to neighborhood youth that we can
recruit to help on a seasonal basis. We may need to hire part time labor as the business expands. Were
needed we have the ability to custom hire major machinery or tillage operations.
A projected cash flow and income statements have been completed. We will meet with our bank and
establish a separate farm account and line of credit for input purchases. The farm accounts will be kept
through QuickBooks software.
22. Exit Strategy
We would like to retire in 10 years and turn the farm over to our daughter Julie. We have decided not to put
more than $60,000 of our cash reserves at risk at anytime in the farm business. We want to work as a family unit
for decision making regarding crops, enterprises, marketing and finances.
We plan to invest in the farm business and hope to have a positive cash flow in 5 years. If not we will reevaluate
our business practices, market and product. At that time we will decide to keep the farm in production or not.
23. Farm Business Positions and Duties
Position/Name Responsibilities Skills/Talents
Work
Schedule
HUMAN RESOURCE PLAN
Salary/Wages
John Green
Owner/Manager
Julie Green
Employee
Mary Green
Owner/Manager
Seasonal
Sell at farmers markets,
help with production
Assist in production
labor and marketing
Day to day business
activities
Day to day production
duties
Production, soils,
varieties
Computers, Bank, Taxes
and Insurance
Web design, software,
nutrient management
Personable and
trustworthy 7.50 an hour
profitsharing, 30%
of proceeds
profitsharing
profitsharing
Part-time and
seasonal
Part-time,
bookkeeping
Part-time, year
round
Deliveries in
summertime
Part-time, year
round
25. Skills and Training
Skill Training Available Responsible Party
Production
Training through Maryland
Cooperative Extension and
private publications
Marketing
Computers
Training through Maryland
Cooperative Extension, private
publications and Small Business
Development
John Green
Training through local
community college
Julie and Mary Green
Mary Green
26. Building and Facility Requirements
Physical
Resources Description of Resource and Use
Land
Livestock
Equipment
Facilities
Transportation
Expertise
Other
The farm includes 25 acres, 1 acre includes the high tunnels, 7 acres in crop production, 6 acres are in
conservation, 2 acres are the residence and 6 are in pastures. The soil types are very good for
agricultural production and we are zoned Ag.
We have 4 horses and 8 cows that are raised as a hobby.
We have a 44 horsepower tractor that is used for mowing, tilling and work around the farm.
Attachments to the tractor include a mower, tiller, spray equipment and loader. We also own
purchased a used air blast sprayer and irrigation equipment. As the farm expands we would like to
purchase a delivery van, walk in refrigerator box and a packing line for the greens.
We have a horse barn with 4 stalls and a small livestock run in shed. We have 2 high tunnels for
production and a pole building for storage and packing.
We currently have a 2004 pick up that is used for farm work, deliveries and farmers markets. We
hope to purchase a delivery van in the next 2 years.
John and Julie have expertise in the farm operation and have been following new research. Mary has
expertise in business management skills and organization. Julie has expertise in marketing, pricing,
selling to consumers and web development.
27. Building and Structure Inventory
Square Feet Features LocationBuilding Purpose
High Tunnel
Growing specialty
greens and fruits
26'W x 12'H x 48'L
14 gauge steel
tubing, 4' rafter
spacing, 4 rows of
perlins, 6mil 4
year greenshouse
film
Pole Barn
Storage for farm
equipment, tools
and hay for
livestock.
30'W x 10'H x 80'L
treated poles on 8'
center, 30' standard
trusses 4' center.
12'w x 12'h garage
door
Facing North and South.
Located on flattest area of
farm. North and west of
residence.
Facing East and West.
Located close to livestock
and high tunnel.
Livestock Barn
Shelter for horses
and cows
36'W x 10'H x 60'L
4 horse stalls 12 x 12
and a run in area for
cows.
Located next to the pole
building
28. Equipment
Name
Model Year
Purchased
Age Condition Ownership Book
Value
Market
Value
Condition - G=Good F=Fair P=Poor
Ownership - O=Owned L=Leased B=Bought
Size
Equipment Inventory
Good Bought
Bought
Bought
Bought
Bought
Good
Good
Fair
Good
John Deere with
loader attachment
3720
Compact
Tractor
25A Flail Mower
Attachment
Tiller
Injector Irriagation
AirBlast Sprayer
John
Deere
Morrill
Mahindra
jacto
Arbus
200
44 HP
6.5'
cuttin
g,
1850
RPM
Use
d
3
year
s
55
inch
50
Gallon
3
year
s
2
year
s
use
d 5
year
s old
Use
d 3
year
s
2005
2005
2006
2007
2007
14,000
400
800
2,000
2000
15,000
600
850
2,200
2000
29. Name Address Phone E-Mail Website
APPENDIX
My Contact List
Henry Numbers
Tom Legal
Jeff Money
Robert Claim
Joe Agent
101 Business Drive
Greenville MD
21000
410-555-9854
500 Business
Parkway
Greenville MD
21000
410-555-3215
302 Main Street
Greenville MD
21000
410-555-4589
202 Central Drive
Greenville MD
21000
410-555-4682
43 Merry Way
Greenville MD
21000
410-555-6894