TOP 10 Consolidated Questions  Ching D. Marcial January 3, 2012 www.chingmarcial.blogspot.com
TOP 10 Learning Questions for Chapter 10 Crafting The Brand Position (D)evout - Mary Josette Enriquez December 16,2011 www...
1. Long term market leadership has different factors except a. vision of a mass market & persistence b. relentless innovat...
1. The following are Long Term Market Leadership factors except; a. vision of a mass market & persistence b. relentless in...
Long term market leadership has different factors  www.maryjosetteienriquez.blogspot.com 1. vision of a mass market
Long term market leadership has different factors  www.maryjosetteienriquez.blogspot.com 2. persistence
Long term market leadership has different factors  www.maryjosetteienriquez.blogspot.com 3. relentless innovation
Long term market leadership has different factors  www.maryjosetteienriquez.blogspot.com 4. financial commitment
Long term market leadership has different factors  www.maryjosetteienriquez.blogspot.com 4. asset  leverage
1. Long term market leadership has different factors except a. vision of a mass market & persistence b. relentless innovat...
1. The following are Long Term Market Leadership factors except; a. vision of a mass market & persistence b. relentless in...
Top 10 Learning Questions for Chapter 11 DEALING WITH COMPETITION Oamar Nanaig Gianan December 29, 2011 V56 Marketing Clas...
2.  What type of competition is exhibited by the local telco companies: PLDT, Globe, Digitel?  http://www.slideshare.net/m...
3. Industry Concept of Competition http://www.slideshare.net/maogianan <ul><li>Pure Monopoly </li></ul><ul><li>Oligopoly <...
3. Industry Concept of Competition http://www.slideshare.net/maogianan <ul><li>Pure Monopoly </li></ul><ul><ul><li>Only on...
2.  What type of competition is exhibited by the local telco companies: PLDT, Globe, Digitel?  http://www.slideshare.net/m...
TOP 10 Learning Questions for Setting Product Strategy 12 Adventurer Alex Go 12.16.11
3. It is the total features that affect how a product looks, feels, and functions in terms of customer req’ts. <ul><li>For...
There are several ways that a product can differentiate itself from the competition <ul><li>Form,  Style, Design & Customi...
Only design covers the totality of the product features <ul><li>Form </li></ul><ul><li>Style </li></ul><ul><li>Customizati...
3. It is the total features that affect how a product looks, feels, and functions in terms of customer req’ts. <ul><li>For...
4. What type of co-branding example is Cebu Pacific Citibank Credit Card? <ul><li>Same-company co-branding </li></ul><ul><...
Co-branding is the combination of two or more brands into a joint product http://lexgo-passionforlife.blogspot.com/
Citibank & Cebu Pacific are two separate entities.  Thus they are considered joint venture co-branding http://lexgo-passio...
4. What type of co-branding example is Cebu Pacific Citibank Credit Card? <ul><li>Same-company co-branding </li></ul><ul><...
TOP 10 Learning Questions for (Chapter 12) LU, QINGJUAN December 16, 2011 Chapter 12 Setting Product Strategy
5. _____ is defined as all activities of designing and producing the container for a product.  <ul><li>Designing </li></ul...
Packaging <ul><li>Labeling may be a simple tag attached to the product or an elaborately designed graphic that is part of ...
Improved Version
5. _____ is defined as all activities of designing and producing the container for a product.  <ul><li>Designing </li></ul...
Packaging <ul><li>Labeling may be a simple tag attached to the product or an elaborately designed graphic that is part of ...
Packaging
5. _____ is defined as all activities of designing and producing the container for a product.  <ul><li>Designing </li></ul...
TOP 10 Learning Questions for For Chapter 13 Designing and Managing Services Foglight Carlos Gonzaga December 15, 2011
6. 24/7 Customer Service is an example of <ul><li>standardized service-performance process </li></ul><ul><li>good hiring a...
Three steps service firms can take to increase quality control Invest in good hiring and training procedures –   Recruitin...
Three steps service firms can take to increase quality control Monitor customer satisfaction -  Employ suggestion and comp...
6. 24/7 Customer Service is an example of <ul><li>standardized service-performance process </li></ul><ul><li>good hiring a...
7. The gap between perceived service and ____________ can cause unsuccessful service delivery <ul><li>management perceptio...
Gaps that cause unsuccessful service delivery <ul><li>Gap between consumer expectation and management perception  -  Manag...
Gaps that cause unsuccessful service delivery <ul><li>Gap between perceived service and expected service  -  This gap occu...
7. The gap between perceived service and ____________ can cause unsuccessful service delivery <ul><li>management perceptio...
Top 10 Concepts  Managing Retailing, Wholesaling, & Logistics Roger C. Mabag December 15, 2011 http://upwarddodger.blogspo...
8. A company’s goal is said to be &quot;getting the right goods to the right places at the right time for the least cost&q...
Market-logistics Objectives <ul><li>Many companies state their market-logistics objective as &quot;getting the right goods...
For example: <ul><li>The traffic manager favors rail shipment over air shipment because rail costs less. However, because ...
8. A company’s goal is said to be &quot;getting the right goods to the right places at the right time for the least cost&q...
TOP 10 Learning Questions for Designing and Managing Integrated Marketing Communication CHAPTER 17 KATHLEEN ANNE MAMARADLO...
9. Below are the different considerations in designing the Communications except: <ul><li>Global adaptation </li></ul><ul>...
Designing the Communications <ul><li>Message strategy </li></ul><ul><li>Creative strategy </li></ul><ul><li>Message source...
Designing the Communications <ul><li>Message strategy </li></ul><ul><li>Creative strategy </li></ul><ul><li>Message source...
9. Below are the different considerations in designing the Communications except: <ul><li>Global adaptation </li></ul><ul>...
  The DO it- yourself steak concept of  Pepper Lunch is an example of; <ul><li>A. Experiential Marketing </li></ul><ul><li...
www.chingmarcial.blogspot.com Concept Experiential Marketing As a UNIQUE approach to the task of marketing goods and servi...
www.chingmarcial.blogspot.com Concept Explanation Customer Logic Emotions Comfort &  Pleasure Experiential Marketing Senses
  The DO it- Yourself steak concept of  Pepper Lunch is an example of; <ul><li>A. Experiential Marketing </li></ul><ul><li...
TOP 10 Consolidated Questions  Ching D. Marcial January 3, 2012 www.chingmarcial.blogspot.com
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Top 10 consolidated questions

  1. 1. TOP 10 Consolidated Questions Ching D. Marcial January 3, 2012 www.chingmarcial.blogspot.com
  2. 2. TOP 10 Learning Questions for Chapter 10 Crafting The Brand Position (D)evout - Mary Josette Enriquez December 16,2011 www.maryjosetteienriquez.blogspot.com
  3. 3. 1. Long term market leadership has different factors except a. vision of a mass market & persistence b. relentless innovation c. financial commitment d. asset leverage e. good promotion www.maryjosetteienriquez.blogspot.com
  4. 4. 1. The following are Long Term Market Leadership factors except; a. vision of a mass market & persistence b. relentless innovation c. financial commitment d. asset leverage e. good promotion www.maryjosetteienriquez.blogspot.com Improved Version
  5. 5. Long term market leadership has different factors www.maryjosetteienriquez.blogspot.com 1. vision of a mass market
  6. 6. Long term market leadership has different factors www.maryjosetteienriquez.blogspot.com 2. persistence
  7. 7. Long term market leadership has different factors www.maryjosetteienriquez.blogspot.com 3. relentless innovation
  8. 8. Long term market leadership has different factors www.maryjosetteienriquez.blogspot.com 4. financial commitment
  9. 9. Long term market leadership has different factors www.maryjosetteienriquez.blogspot.com 4. asset leverage
  10. 10. 1. Long term market leadership has different factors except a. vision of a mass market & persistence b. relentless innovation c. financial commitment d. asset leverage e. good promotion www.maryjosetteienriquez.blogspot.com
  11. 11. 1. The following are Long Term Market Leadership factors except; a. vision of a mass market & persistence b. relentless innovation c. financial commitment d. asset leverage e. good promotion www.maryjosetteienriquez.blogspot.com Improved Version
  12. 12. Top 10 Learning Questions for Chapter 11 DEALING WITH COMPETITION Oamar Nanaig Gianan December 29, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 11 Marketing Management, Kotler 14 th ed http://www.slideshare.net/maogianan
  13. 13. 2. What type of competition is exhibited by the local telco companies: PLDT, Globe, Digitel? http://www.slideshare.net/maogianan <ul><li>Pure monopoly </li></ul><ul><li>Oligopoly </li></ul><ul><li>Monopolistic competition </li></ul><ul><li>Pure competition </li></ul>
  14. 14. 3. Industry Concept of Competition http://www.slideshare.net/maogianan <ul><li>Pure Monopoly </li></ul><ul><li>Oligopoly </li></ul><ul><ul><li>A small number of large firms offer relatively the same product/service. </li></ul></ul><ul><ul><li>Such companies find it hard to charge higher than the going price. </li></ul></ul><ul><ul><li>Gaining competitive advantage is by reducing internal costs. </li></ul></ul><ul><li>Monopolistic competition </li></ul><ul><li>Pure competition </li></ul>
  15. 15. 3. Industry Concept of Competition http://www.slideshare.net/maogianan <ul><li>Pure Monopoly </li></ul><ul><ul><li>Only one firm provides a certain product or service in a certail area. </li></ul></ul><ul><ul><li>If monopolist is unregulated, it can charge higher prices for minimal cost of service/product </li></ul></ul><ul><ul><li>A regulated monopolist is required to charge at lower margins as a matter of public interest. </li></ul></ul><ul><li>Oligopoly </li></ul><ul><li>Monopolistic competition </li></ul><ul><ul><li>Many competitots are able to differentiate their offers in whole or in part (restaurants, beaty shops) </li></ul></ul><ul><li>Pure competition </li></ul><ul><ul><li>No basis for differentiation. (Commodities market) </li></ul></ul>
  16. 16. 2. What type of competition is exhibited by the local telco companies: PLDT, Globe, Digitel? http://www.slideshare.net/maogianan <ul><li>Pure monopoly </li></ul><ul><li>Oligopoly </li></ul><ul><li>Monopolistic competition </li></ul><ul><li>Pure competition </li></ul>
  17. 17. TOP 10 Learning Questions for Setting Product Strategy 12 Adventurer Alex Go 12.16.11
  18. 18. 3. It is the total features that affect how a product looks, feels, and functions in terms of customer req’ts. <ul><li>Form </li></ul><ul><li>Style </li></ul><ul><li>Design </li></ul><ul><li>Customization </li></ul><ul><li>None of the above </li></ul>http://lexgo-passionforlife.blogspot.com/
  19. 19. There are several ways that a product can differentiate itself from the competition <ul><li>Form, Style, Design & Customization are some of the product aspects marketers use to stand out. </li></ul>http://lexgo-passionforlife.blogspot.com/
  20. 20. Only design covers the totality of the product features <ul><li>Form </li></ul><ul><li>Style </li></ul><ul><li>Customization </li></ul><ul><li>Design </li></ul>http://lexgo-passionforlife.blogspot.com/ Either specific to shape, size, look & feel, custom made Total features
  21. 21. 3. It is the total features that affect how a product looks, feels, and functions in terms of customer req’ts. <ul><li>Form </li></ul><ul><li>Style </li></ul><ul><li>Design </li></ul><ul><li>Customization </li></ul><ul><li>None of the above </li></ul>http://lexgo-passionforlife.blogspot.com/
  22. 22. 4. What type of co-branding example is Cebu Pacific Citibank Credit Card? <ul><li>Same-company co-branding </li></ul><ul><li>Joint-venture co-branding </li></ul><ul><li>Multiple-sponsor co-branding </li></ul><ul><li>Retail co-branding </li></ul>http://lexgo-passionforlife.blogspot.com/
  23. 23. Co-branding is the combination of two or more brands into a joint product http://lexgo-passionforlife.blogspot.com/
  24. 24. Citibank & Cebu Pacific are two separate entities. Thus they are considered joint venture co-branding http://lexgo-passionforlife.blogspot.com/
  25. 25. 4. What type of co-branding example is Cebu Pacific Citibank Credit Card? <ul><li>Same-company co-branding </li></ul><ul><li>Joint-venture co-branding </li></ul><ul><li>Multiple-sponsor co-branding </li></ul><ul><li>Retail co-branding </li></ul>http://lexgo-passionforlife.blogspot.com/
  26. 26. TOP 10 Learning Questions for (Chapter 12) LU, QINGJUAN December 16, 2011 Chapter 12 Setting Product Strategy
  27. 27. 5. _____ is defined as all activities of designing and producing the container for a product. <ul><li>Designing </li></ul><ul><li>Packaging </li></ul><ul><li>Containerizing </li></ul><ul><li>Labeling </li></ul><ul><li>Marketing </li></ul>
  28. 28. Packaging <ul><li>Labeling may be a simple tag attached to the product or an elaborately designed graphic that is part of the package. </li></ul><ul><li>Packaging as all the activities of designing and producing the container for a product. </li></ul><ul><li>Designing is particularly important is making and marketing retail services, apparel, packaged goods and durable equipment. </li></ul>
  29. 29. Improved Version
  30. 30. 5. _____ is defined as all activities of designing and producing the container for a product. <ul><li>Designing </li></ul><ul><li>Packaging </li></ul><ul><li>Containerizing </li></ul><ul><li>Labeling </li></ul><ul><li>Marketing </li></ul>
  31. 31. Packaging <ul><li>Labeling may be a simple tag attached to the product or an elaborately designed graphic that is part of the package. </li></ul><ul><li>Packaging as all the activities of designing and producing the container for a product. </li></ul><ul><li>Designing is particularly important is making and marketing retail services, apparel, packaged goods and durable equipment. </li></ul>
  32. 32. Packaging
  33. 33. 5. _____ is defined as all activities of designing and producing the container for a product. <ul><li>Designing </li></ul><ul><li>Packaging </li></ul><ul><li>Containerizing </li></ul><ul><li>Labeling </li></ul><ul><li>Marketing </li></ul>
  34. 34. TOP 10 Learning Questions for For Chapter 13 Designing and Managing Services Foglight Carlos Gonzaga December 15, 2011
  35. 35. 6. 24/7 Customer Service is an example of <ul><li>standardized service-performance process </li></ul><ul><li>good hiring and training procedures </li></ul><ul><li>monitoring customer satisfaction </li></ul><ul><li>surprising customers </li></ul><ul><li>the evidence of service from the customer's point of view </li></ul>
  36. 36. Three steps service firms can take to increase quality control Invest in good hiring and training procedures – Recruiting the right employees and providing them with excellent training Standardize the service-performance process - A service blueprint can simultaneously map out the service process, the points of customer contact, and the evidence of service from the customer's point of view. Monitor customer satisfaction - Employ suggestion and complaint systems, customer surveys, and comparison shopping.
  37. 37. Three steps service firms can take to increase quality control Monitor customer satisfaction - Employ suggestion and complaint systems, customer surveys, and comparison shopping. 24/7 customer service such as BPI’s 89-100 hotline is form of a suggestion and complaint system that helps companies monitor customer satisfaction.
  38. 38. 6. 24/7 Customer Service is an example of <ul><li>standardized service-performance process </li></ul><ul><li>good hiring and training procedures </li></ul><ul><li>monitoring customer satisfaction </li></ul><ul><li>surprising customers </li></ul><ul><li>the evidence of service from the customer's point of view </li></ul>
  39. 39. 7. The gap between perceived service and ____________ can cause unsuccessful service delivery <ul><li>management perception </li></ul><ul><li>expected service </li></ul><ul><li>external communication </li></ul><ul><li>consumer expectation </li></ul><ul><li>service delivery </li></ul>
  40. 40. Gaps that cause unsuccessful service delivery <ul><li>Gap between consumer expectation and management perception - Management does not always correctly perceive what customers want. </li></ul><ul><li>Gap between management perception and service-quality specifications - Management might correctly perceive customers' wants but not set a performance standard </li></ul><ul><li>Gap between service-quality specifications and service delivery - Personnel might be poorly trained, or incapable of unwilling to meet the standard </li></ul><ul><li>Gap between service delivery and external communication - Consumer expectations are affected by statements made by company representatives and ads </li></ul><ul><li>Gap between perceived service and expected service - This gap occurs when the consumer misperceives the service quality </li></ul>
  41. 41. Gaps that cause unsuccessful service delivery <ul><li>Gap between perceived service and expected service - This gap occurs when the consumer misperceives the service quality </li></ul>An example of the gap between perceived service and expected service is when a doctor frequently visits a patient as an expression of care but the patient may see this as an indication that something is really wrong.
  42. 42. 7. The gap between perceived service and ____________ can cause unsuccessful service delivery <ul><li>management perception </li></ul><ul><li>expected service </li></ul><ul><li>external communication </li></ul><ul><li>consumer expectation </li></ul><ul><li>service delivery </li></ul>
  43. 43. Top 10 Concepts Managing Retailing, Wholesaling, & Logistics Roger C. Mabag December 15, 2011 http://upwarddodger.blogspot.com/
  44. 44. 8. A company’s goal is said to be &quot;getting the right goods to the right places at the right time for the least cost&quot; is called? <ul><li>Market-logistics Objectives </li></ul><ul><li>Market-logistics Decisions </li></ul><ul><li>Market Decisions </li></ul><ul><li>Market Objectives </li></ul>http://upwarddodger.blogspot.com/
  45. 45. Market-logistics Objectives <ul><li>Many companies state their market-logistics objective as &quot;getting the right goods to the right places at the right time for the least cost.&quot; Unfortunately, this objective provides little practical guidance. No system can simultaneously maximize customer service and minimize distribution cost. Maximum customer service implies large inventories, premium transportation, and multiple warehouses, all of which raise market-logistics costs. </li></ul><ul><li>Nor can a company achieve market-logistics efficiency by asking each market-logistics manager to minimize his or her own logistics costs. Market-logistics costs interact and are often negatively related. </li></ul>http://upwarddodger.blogspot.com/
  46. 46. For example: <ul><li>The traffic manager favors rail shipment over air shipment because rail costs less. However, because the railroads are slower, rail shipment ties up working capital longer, delays customer payment, and might cause customers to buy from competitors who offer faster service. </li></ul><ul><li>The shipping department uses cheap containers to minimize shipping costs. Cheaper containers lead to a higher rate of damaged goods and customer ill will. </li></ul><ul><li>The inventory manager favors low inventories. This increases stockouts, back orders, paperwork, special production runs, and high-cost, fast-freight shipments. </li></ul>http://upwarddodger.blogspot.com/
  47. 47. 8. A company’s goal is said to be &quot;getting the right goods to the right places at the right time for the least cost&quot; is called? <ul><li>Market-logistics Objectives </li></ul><ul><li>Market-logistics Decisions </li></ul><ul><li>Market Decisions </li></ul><ul><li>Market Objectives </li></ul>http://upwarddodger.blogspot.com/
  48. 48. TOP 10 Learning Questions for Designing and Managing Integrated Marketing Communication CHAPTER 17 KATHLEEN ANNE MAMARADLO December 15, 2011 http://kathleenmamaradlo.blogspot.com
  49. 49. 9. Below are the different considerations in designing the Communications except: <ul><li>Global adaptation </li></ul><ul><li>Persuasion strategy </li></ul><ul><li>Message source </li></ul><ul><li>Creative strategy </li></ul><ul><li>Message strategy </li></ul>http://kathleenmamaradlo.blogspot.com
  50. 50. Designing the Communications <ul><li>Message strategy </li></ul><ul><li>Creative strategy </li></ul><ul><li>Message source </li></ul><ul><li>Global adaptation </li></ul>http://kathleenmamaradlo.blogspot.com
  51. 51. Designing the Communications <ul><li>Message strategy </li></ul><ul><li>Creative strategy </li></ul><ul><li>Message source </li></ul><ul><li>Global adaptation </li></ul>Persuasion strategy is not part of the strategies in designing Communications because the ultimate goal is not merely to persuade. Rather, the objective is also to inform and remind them of the product. http://kathleenmamaradlo.blogspot.com
  52. 52. 9. Below are the different considerations in designing the Communications except: <ul><li>Global adaptation </li></ul><ul><li>Persuasion strategy </li></ul><ul><li>Message source </li></ul><ul><li>Creative strategy </li></ul><ul><li>Message strategy </li></ul>http://kathleenmamaradlo.blogspot.com
  53. 53.   The DO it- yourself steak concept of Pepper Lunch is an example of; <ul><li>A. Experiential Marketing </li></ul><ul><li>B. Advertising </li></ul><ul><li>C. Promotions </li></ul><ul><li>D. Product Placement </li></ul><ul><li>  </li></ul>www.chingmarcial.blogspot.com Question 10
  54. 54. www.chingmarcial.blogspot.com Concept Experiential Marketing As a UNIQUE approach to the task of marketing goods and services through UNIQUE experience
  55. 55. www.chingmarcial.blogspot.com Concept Explanation Customer Logic Emotions Comfort & Pleasure Experiential Marketing Senses
  56. 56.   The DO it- Yourself steak concept of Pepper Lunch is an example of; <ul><li>A. Experiential Marketing </li></ul><ul><li>B. Advertising </li></ul><ul><li>C. Promotions </li></ul><ul><li>D. Product Placement </li></ul><ul><li>  </li></ul>www.chingmarcial.blogspot.com Answer 10
  57. 57. TOP 10 Consolidated Questions Ching D. Marcial January 3, 2012 www.chingmarcial.blogspot.com

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