The document discusses microblogging and its potential organizational uses. Microblogging allows individuals to broadcast brief status updates to followers and share information. When used in a corporate environment, microblogging can become an important informal communication method that improves information sharing and collaborative work. Some anticipated benefits include opportunistic sharing of valuable information, expertise seeking, building common ground among coworkers, and enhancing feelings of connectedness. Potential issues include privacy concerns over sharing work information publicly and integration with communication outside the organization.