Presentation slides from website design and marketing workshop as part of Destination Digital business support programme from Connecting Cambridgeshire. Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015. More information here: http://destinationdigital.info/advice/

1. Destination Digital
- Website Design & Marketing Workshop -

2. Websites…
Why, What, Who & How
By Sam Barnes, Director
Design Monkey Media Ltd
www.design-monkey.co.uk

3. Website Objectives
• What do I want to achieve
from the website?
• What are the key objectives
and goals?
• How is your website going
to benefit your business?

4. Intended Audience
• Who is your website for?
– Age
– Gender
– Interests
– Geography
• What do they want or need from your website?

5. Website Classification
• Corporate
• Dating
• Showcase or Portfolio
• Content
• Ecommerce
• Community (social)
• Review
• Government
• Personal
• Blog
• Affiliate
• Forum
• More…

6. Corporate
• Website Objectives? • Intended Audience?

7. Showcase or Portfolio
• Website Objectives? • Intended Audience?

8. Ecommerce
• Website Objectives? • Intended Audience?

9. Community (Social)
• Website Objectives? • Intended Audience?

10. Exercise.
• Websites Objectives.
In ranking order, what are your main website objectives?
• Intended Audience.
Please describe the main audiences for your website.
• Website Classification.
What type of website do you have or wish to have.

11. Thank you. Any questions?

23. Destination Digital
- Digital Marketing -

34. ANY QUESTIONS?

35. www.platformtwenty.co.uk
Destination Digital
- Website Design -

36. DESIGN
CONSIDERATIONS
1. Your Brand
2. Goal of the website
3. Target Audience
4. Content
5. Interactivity
6. Trends / Fashion / Technology

37. DESIGN
CONSIDERATIONS
1. Your Brand
2. Goal of the website
3. Target Audience
4. Content
5. Interactivity
6. Trends / Fashion / Technology

38. CMS
CONTENT MANAGEMENT SYSTEM
Features a user interface that allows a user to add,
modify and remove content
Text
Photos
Video
Audio
Log in via browser to a secure administrator area of the website to update:
Documents
Graphics

40. “A large chunk of website visitors are now coming from mobile devices (36% as
of September 2014, according to StatCounter)”
RESPONSIVE
WEB DESIGN

41. EXERCISE
WHAT FEATURES DO YOU WANT
ON YOUR WEBSITE (and why)?
Image slider
Newsletter sign-up form
Social media feed(s)
Contact form
Blog/News feed
Social media icons
Document downloads
Portfolio/Gallery
Members login
Survey
Forum
Testimonials
Products
Event Management

42. ANY QUESTIONS?

43. Bespoke & Advanced Development
By Sam Barnes, Director
Design Monkey Media Ltd
www.design-monkey.co.uk

44. Bespoke Development
• What is bespoke development?
• Why would I need bespoke
development?
• What are the benefits?

45. Examples of Bespoke Development
• Development of an LMS
• Modifying a theme or plugin
• Integrating a 3rd party system
• Creating a website without an off the shelf CMS

46. Security
• Why?
• How?
• Guarantees?
“On average 30,000 new websites are
hacked every day and the majority of the
sites hacked are legitimate small
businesses”
(source Sophos Labs)

47. Thank you. Any questions?