Here at RE/MAX Realty Advantage, we are committed to helping our agents become proficient in all levels of social media marketing, including using brevity and levity in their posts to attract an audience. We are dedicated to serving the needs of Realtors everywhere, but if you want to take it to the next level, you need to join us.

1. FACING UP TO FACEBOOK
Presented by:
Shauna Zamarripa, Trainer, Social Media Guru,
Sushi Aficionado, Wine Lover, Legend in Her
Own Mind
RE/MAX Realty Advantage

2. 
The history of Social Media

A look ahead

The power of Facebook

Facebook insights

A social media “master plan” strategy

How to use social media effectively

The amount of time you need to spend on
social media

How social media is the best ROI for your
investment

Why this is relevant to your prospecting and
marketing time
WHAT WE ARE GOING
TO COVER TODAY
“Social media spark a revelation that
we, the people, have a voice, and
through the democratization of content
and ideas we can once again unite
around common passions, inspire
movements, and ignite change.”
― Brian Solis, Engage: The Complete
Guide for Brands and Businesses to Build,
Cultivate, and Measure Success in the
New Web

3. 
278,000 Tweets (per day)

20 million photo views (per day)

1.8 million Facebook „likes‟ (per day)

2 million Google searches (daily)

204 million emails (per day)

72 hours of video uploaded to YouTube (per day)
IN 2012 THERE WERE AS MANY NETWORKED DEVICES ON THE PLANET
AS THERE WERE PEOPLE. By 2015, that number will be doubled.
USING FACEBOOK FOR BUSINESS IS
NO LONGER OPTIONAL

5. 
Creates a network of loyal friends and supporters.

Turns your „likes‟ into advocates.

Increase sales and interest.

Promote events & products.

Collaborate with local business owners and other like minded
professionals.

Share content/news and engage your audience.
Fishermen understand that, in order to catch a fish, they have to go
where the fish are. So do you…..
WHAT FACEBOOK DOES FOR YOU

6. 
A personal Facebook page

A business Facebook page

To connect both Facebook pages

A strategy for success (you will get this today)

A method to measuring your success.

The how and why of #hashtags

A personal branding strategy – yes, you will get this today as well.
WHAT YOU NEED

7. WHAT DO I KNOW???
5,000 Friends
250+ Subscribers
Built a loyal following over 4 years
Receive DAILY and CONSISTENT
referrals
YOUR PERSONAL PAGE
IS WHERE YOU BUILD
BRAND “YOU”

8. RECIPE FOR SUCCESS…
(WRITE THIS DOWN)
Post to your personal page 3 – 4 times DAILY.
RESPOND to people who comment on your
updates/photos/videos.
INTERACT with other people for AT LEAST an hour per
day – comment on their photos/videos/updates.
Never underestimate the power of the “like” button.
BREDIVTY AND LEVITY ARE ALWAYS WELCOME.

9. 
4 PERSONAL (or personable) posts to ONE
work-related post. – People don‟t care what
you know, unless they feel like they know
you.

BE GENUINE: Post about your challenges,
struggles and hobbies.

BE YOU. Do NOT try to mold yourself after
someone else. Be yourself.

Don‟t over post inspirational quotes and
photos – it‟s annoying.

Post funny jokes.

Post articles you read that you found
interesting or informative.

POST PHOTOS.

Post YouTube videos.
THAT‟S GREAT AND
STUFF, BUT WHAT DO I
POST????

10. Video
Blogs
Promote
yourself on
social
media and
ask your
audience
to share
Rinse
Photos
Share that content
Create content
YOUR SOCIAL MEDIA MASTER PLAN
And
Repeat for
30 days to
make this
a habit

11. WHAT YOUR BUSINESS PAGE SHOULD LOOK LIKE….

12. 
POST 3 – 4 TIMES DAILY

POST INTERESTING, INFORMATIVE INDUSTRY
CONTENT – IF YOU CREATE THE CONTENT,
EVEN BETTER.
RULES TO POSTING ON
YOUR BUSINESS PAGE…

DON‟T BE AFRAID TO BE FUNNY ONCE IN
AWHILE
Think of it like your personal
page….only better.

ENGAGE YOUR AUDIENCE

SHARE YOUR BUSINESS PAGE ON YOUR
PERSONAL PAGE

ASK YOUR FRIENDS TO „LIKE‟ AND TO „SHARE‟
YOUR BUSINESS PAGE – AT LEAST ONCE A
MONTH

13. REACH = PEOPLE WHO
SAW YOUR CONTENT
TAKE OUT AN
AD
INVITE YOUR FRIENDS

14. START HERE

15. Update page info: Allows you to
put information about the business.
Edit settings: Allows you to select
page options
Manage admin roles: Allows you to
add other site content producers,
administrators.
Use Activity log: Review what you
posted
Banned users: Like the block
feature. If someone gets out of
hand, you can block them.

16. Make a habit of using this
feature daily

18. EVERYTHING YOU NEVER WANTED TO
KNOW ABOUT #HASHTAGS

19. A FEW EXAMPLES FROM OUR OFFICE

#WOC (Witch of Cibolo) --- THAT‟S ME!!!!

#wisewordsfromthewitchofcibolo

#MiketheLazyRealtor – why is he lazy?

#NotaPushyGrandma #LesisMore

#NotaLazyRealtor
HASHTAGS AREN‟T JUST FOR #TWITTER ANYMORE….
#HASHTAGS FOR PERSONAL
BRANDING….

20. TIME IN SOCIAL MEDIA = $$$ SAVED ON ADVERTISING

21. WANT MORE? FOLLOW US!
Or…follow ME!
facebook.com/shauna.zamarripa
@shaunazamarripa
www.281advantage.net