This is a sample facebook ads campaign work performance for brand and conversion campaigns ran lately. This is just for sample and does not reflect true numbers.

1. Facebook Ads

2. 2023 P . 21
Hi, I'm a Facebook ads expert for the last 5 years with experience
in managing lead generation, brand awareness, sales campaigns,
and more.
I have handled Facebook/Instagram ad campaigns for some of the
big brands like AMD processors, ASICS shoes, Blackberrys
clothing, CODE men grooming, Colorbar cosmetics, Springtek
mattresses, The Body Shop, and Tasva fashion to name a few.
I would like to use my skills and contribute to your business
online growth (Branding + Sales). We can schedule a quick zoom
call to discuss about your business and how I can help you in
achieving your goal.
The Arch
Portfolio

3. These are few of the clients I worked for recently. Through Facebook/Instagram
ads, I helped them achieve their business goal of branding (awareness), lead
generation, store traffic, reach & frequency, engagement (post engagement/page
likes), Instagram follower increase campaign, and finally the most popular goal-
conversion (product/catalog sales). Through proper campaign optimization and
testing new audience, I helped to get these numbers at lowest cost per results.
I welcome you to this very showcase
of my recent work—
2023 P . 3

4. Main objective:
Brand Awareness
Sub-objective:
Traffic, Link clicks, Landing page views, Post engagements,
Video views and Reach campaign objectives
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5. AMD Processors – 9.4M ad spend in last 6 months with lowest
cost per results on Traffic (Link clicks) & Video views campaign.
2023 P . 7

6. Blackberrys Clothing – 14M ad spends in last 1 year. Lowest cost per
results on Reach & Frequency, Traffic & Post eng. Campaigns.
2023 P . 7

7. TASVA Fashion – 12M ad spends in the last 6 months. Lowest cost
per results achieved on Engagement & video view campaigns.
2023 P . 7

8. The Body Shop – 7.2M ad spends in the last 6 months. Lowest cost
per results achieved on Engagement, Reach, and Traffic campaigns.
2023 P . 7

9. Main objective:
Conversion
Sub-objective:
Conversion/Catalog sales, and Lead generation
2023 P . 3

10. CODE men grooming – 7.5M ad spends in last 1 year. Lowest cost
per purchase on Conversion product sales campaigns.
2023 P . 7

11. ASICS Shoes – 9.5M ad spends with lowest cost per purchase &
High ROAS on Conversion sales campaign.
2023 P . 7

12. Colorbar cosmetics – 12M ad spends. Lowest cost per purchase on
Conversion campaigns with good overall ROAS.
2023 P . 7

13. Springtek Mattresses – 3.5M ad spends. Lowest cost per purchase on
Conversion campaigns with good overall ROAS.
2023 P . 7

14. The Body Shop – 1.5M ad spends in the last 6 months. Lowest cost
per purchase & High ROAS achieved on conversion campaigns.
2023 P . 7

15. Proven target audience used for
various awareness campaigns
objectives like engagement,
traffic, and reach.
2023 P . 9

16. 2023 P . 11
Men Clothing
Brand Awareness
Targeting

17. 2023 P . 11
Clothing Reach,
Traffic & Post
Engagement
Targeting

18. 2023 P . 11
Interior Designing
Lead Generation
Targeting

19. 2023 P . 11
Home & Kitchen
Brand Awareness
Targeting

20. Facebook conversion campaign
structure funnel wise (Top,
middle and bottom funnel)
2023 P . 9

21. 202 P . 19
Facebook conversion
campaign structure –
Top, Middle &
Bottom funnel

22. P . 22
Facebook ad sizes & adapts
{Static & Video}
• 1000x1000px (Square-FB feed, In-stream)
• 1200x1500px (Instagram feed, Explore)
• 1080x1920px (Vertical-Stories, Reels)
• 1200x628px (Horizontal-Right column)

23. 2023 P . 24
Facebook campaign scaling methods
**Cost Cap campaign - high budget 10k, low cost cap 300, slowly raise - (winning ads - product wise, broad aud)
**Bid Cap campaign - broad aud, budget 300/adset (10 adsets), excluding purchases, bid start from 800, 1100..till 5k, (300 budget)
**Middle funnel bifurcation FB IG VV WV 180 days minus 30 days purchasers. Separate adsets for FB IG.
**Generic Top funnel-catalog campaign with generic copies, 3 adset - LAL audience, broad audience, interests based audience (CBO method- 2k/day)
Middle funnel - FB eng IG eng Videoviews Website visitors 150 days
Bottom funnel - Add to cart, Initiate checkout, vc, wv 30 days
To create MOF with all engaged,video view list (150 days) on dpa ads
MOF-FB 150 Days
MOF-IG 150 days
MOF-VideoView - FB Insta - 50%+95%
To create BOF on 7&21 days and run (dpa). We can also use these to run 2 different offer ads on single image & carousel to see which offer is popular.
BOF-ATC-7 days
BOF-IC-7 days
BOF-VC-7 days
BOF-WV-7 days
BOF-ATC-21 days
BOF-IC-21 days
BOF-VC-21 days
BOF-WV-21 days

24. Thank You —
2023 P . 50