The document outlines a marketing and media plan focused on Google networks. The plan aims to achieve sales, brand awareness, and loyalty objectives through search, discovery, display, shopping, video, and local Google campaigns. It proposes budget allocations to these campaigns, along with bidding strategies, targeting, and optimizations over a 6 month period. Key elements include keyword lists, product-based ad groups, in-market and affinity audiences, and campaign reporting and adjustments.
Crash Course on Amazon Sponsored Brands & Sponsored ProductsTinuiti
COVID-19 is causing unprecedented challenges for retailers and brands everywhere. However, there are ways to proactively address the changes COVID-19 will have on your brand in the coming weeks and months when it comes to being a successful Amazon Marketplace seller. Sellers must be able to analyze consumer product data to build effective profitable campaigns and an operational infrastructure in order to outsmart their competitors. Amazon Sponsored Brands and Sponsored Products ads are important for building catalog awareness, driving conversions, and protecting and expanding your brand. Learn how Boldify partnered with Tinuiti to employ these tactics to increase sales by 391%.
Check out our other AdWords Training videos:
https://bit.ly/3eKFvSq
https://bit.ly/2ZN0UpX
https://bit.ly/3eQUNVT
https://bit.ly/30vi0I1
https://bit.ly/30krqFS
https://bit.ly/3eE8bwg
=================================================
Book a free digital marketing consultation ($200 Value): https://bit.ly/3iWx4Xs
Call Us: (888) 846-4937
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Visit Our Website: http://bit.ly/2Ufgjhl
Like Us on Facebook: http://bit.ly/2Htq2I3
Follow us on Twitter: http://bit.ly/2vCz6rt
Follow Us on LinkedIn: http://bit.ly/2yNzS2W
Subscribe to Our YouTube Channel!
#googleadwordscertificationtraining
#googleadwordstraining
#googleadwordsfundamentalstraining
#googleadwordstrainingforsmallbusiness
#googleadwordsessentialtraining
#ultimategoogleadwordstraining2020
#googleadwordscertificationtraining2020
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
Crash Course on Amazon Sponsored Brands & Sponsored ProductsTinuiti
COVID-19 is causing unprecedented challenges for retailers and brands everywhere. However, there are ways to proactively address the changes COVID-19 will have on your brand in the coming weeks and months when it comes to being a successful Amazon Marketplace seller. Sellers must be able to analyze consumer product data to build effective profitable campaigns and an operational infrastructure in order to outsmart their competitors. Amazon Sponsored Brands and Sponsored Products ads are important for building catalog awareness, driving conversions, and protecting and expanding your brand. Learn how Boldify partnered with Tinuiti to employ these tactics to increase sales by 391%.
Check out our other AdWords Training videos:
https://bit.ly/3eKFvSq
https://bit.ly/2ZN0UpX
https://bit.ly/3eQUNVT
https://bit.ly/30vi0I1
https://bit.ly/30krqFS
https://bit.ly/3eE8bwg
=================================================
Book a free digital marketing consultation ($200 Value): https://bit.ly/3iWx4Xs
Call Us: (888) 846-4937
=================================================
Visit Our Website: http://bit.ly/2Ufgjhl
Like Us on Facebook: http://bit.ly/2Htq2I3
Follow us on Twitter: http://bit.ly/2vCz6rt
Follow Us on LinkedIn: http://bit.ly/2yNzS2W
Subscribe to Our YouTube Channel!
#googleadwordscertificationtraining
#googleadwordstraining
#googleadwordsfundamentalstraining
#googleadwordstrainingforsmallbusiness
#googleadwordsessentialtraining
#ultimategoogleadwordstraining2020
#googleadwordscertificationtraining2020
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
Five Keys to Profitable Growth with Google ShoppingAdlucent
With product listing ads (PLAs) now accounting for 30%-50% of paid search budgets, retailers must implement the right management and growth strategy in order to grow profitably. In this complimentary report, you'll learn five ways to grow your Google Shopping program. You'll also see how two retailers were able to achieve triple-digit growth in click-through rates, conversion, and revenue by implementing these tips.
How to Succeed with the New Bing Product AdsTinuiti
CPC Strategy & Bing team up to deliver the definitive resource on Bing Product Ads, Bing's new online product advertising program for ecommerce merchants.
CPC's Jeff Coleman and Bing's Lindsay LaFran dive into how to set up Bing Product Ads, what it means for retail advertisers, and overall best practices and strategy.
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Have access to over 90% of the internet population
Address your target market directly
Capture customers already further ahead in the buying cycle
Reduce customers’ time to find what they are looking for
Achieve a higher click-through-rate & conversion
Kamil Tavas — 5 Hours of YouTube SEO and Marketing | YouTube Video Advertisin...Semrush
These slides were presented at the SEMrush webinar "5 Hours of YouTube SEO and Marketing | YouTube Video Advertising Formats for Your Goals". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-youtube-marketing-or-youtube-video-advertising-formats-for-your-goals/
A WISE Segmentation Approach to Google Smart Shopping AdsTinuiti
Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.
Conquering Amazon in Q4: Winning Strategies for Maximizing Search, Display, a...Tinuiti
For marketers, the holidays are already here. Learn the top strategies to start preparing early to effectively drive traffic to your store, create brand awareness, and position your brand for a successful shopping season in this competitive environment.
Tinuiti’s Strategic Marketplaces expert will give you all the insights into how data-driven decision-making is pivotal in shaping successful Amazon strategies.
Presentation at 91SpringBoard by GrowthFolks
Date - 21-12-2019
Google has already invested heavily in artificial intelligence, and Smart Bidding is one of the many results of that investment.
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019Tinuiti
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019, presented at Salsify's Driving Digital Growth Summit
In this session we will be discussing the top trends in Ecommerce advertising from 2018 while providing essential direct-to-consumer strategies to implement in 2019. We will review how to craft campaigns that convert more customers in the new-age of video and scale growth with new targeting capabilities.
You will learn:
How to Scale Growth with New Audience Targeting Capabilities
How to Convert More Customers with Video Campaigns
How to Advance Your Google Ads & Shopping Strategies
PLA 2.0: Strategies to Improve Your Program and Your PerformanceAdlucent
Congratulations, your PLA program running, growing and generating revenue for your business. Whether or not you’re happy with how it’s performing, one fact remains, you can always do better. PLAs have come a long way since their introduction in 2012, and if your program hasn’t changed much since you rolled it out, you’re probably missing big revenue opportunities.
We will break down how to audit and accelerate your program from two fronts—your product feed and your strategy. Download this white paper to:
- Ensure you’re capturing all relevant traffic
- Expand the number of products that are eligible to show PLAs
- Map search queries to the right products based on intent
- Select the best data to use in your bid management strategy
- Restructure your account to allow for growth
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti
On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase?
In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base.
But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting.
In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.
In April, Google announced that every retailer must transition to Google Shopping Campaigns by the end of August. Learn everything you need to know--including new product features and benefits, along with recommendations to make your campaigns as successful as possible--in this complimentary white paper.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Ipswich-based bespoke digital agency Crafted guides you through the basics of remarketing, including how it works, examples of how you can use remarketing via AdWords and real-life case studies.
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
Google Search Campaign Plan for a Clothing EcommerceJúnior Siri
This plan was a simulation for a real e-commerce brand in the clothing sector. Most of the data is fictitious and others were gathered from public tools.
How a Data Strategist took one of the biggest advertising agencies in the wor...Júnior Siri
This deck summarizes my case for Samsung (former client). It tells the most important parts of the work and its results.
The case was shortlisted for the award Young Lions Brazil in 2018 and got the 3rd position in the overall ranking.
Five Keys to Profitable Growth with Google ShoppingAdlucent
With product listing ads (PLAs) now accounting for 30%-50% of paid search budgets, retailers must implement the right management and growth strategy in order to grow profitably. In this complimentary report, you'll learn five ways to grow your Google Shopping program. You'll also see how two retailers were able to achieve triple-digit growth in click-through rates, conversion, and revenue by implementing these tips.
How to Succeed with the New Bing Product AdsTinuiti
CPC Strategy & Bing team up to deliver the definitive resource on Bing Product Ads, Bing's new online product advertising program for ecommerce merchants.
CPC's Jeff Coleman and Bing's Lindsay LaFran dive into how to set up Bing Product Ads, what it means for retail advertisers, and overall best practices and strategy.
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Have access to over 90% of the internet population
Address your target market directly
Capture customers already further ahead in the buying cycle
Reduce customers’ time to find what they are looking for
Achieve a higher click-through-rate & conversion
Kamil Tavas — 5 Hours of YouTube SEO and Marketing | YouTube Video Advertisin...Semrush
These slides were presented at the SEMrush webinar "5 Hours of YouTube SEO and Marketing | YouTube Video Advertising Formats for Your Goals". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-youtube-marketing-or-youtube-video-advertising-formats-for-your-goals/
A WISE Segmentation Approach to Google Smart Shopping AdsTinuiti
Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.
Conquering Amazon in Q4: Winning Strategies for Maximizing Search, Display, a...Tinuiti
For marketers, the holidays are already here. Learn the top strategies to start preparing early to effectively drive traffic to your store, create brand awareness, and position your brand for a successful shopping season in this competitive environment.
Tinuiti’s Strategic Marketplaces expert will give you all the insights into how data-driven decision-making is pivotal in shaping successful Amazon strategies.
Presentation at 91SpringBoard by GrowthFolks
Date - 21-12-2019
Google has already invested heavily in artificial intelligence, and Smart Bidding is one of the many results of that investment.
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019Tinuiti
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019, presented at Salsify's Driving Digital Growth Summit
In this session we will be discussing the top trends in Ecommerce advertising from 2018 while providing essential direct-to-consumer strategies to implement in 2019. We will review how to craft campaigns that convert more customers in the new-age of video and scale growth with new targeting capabilities.
You will learn:
How to Scale Growth with New Audience Targeting Capabilities
How to Convert More Customers with Video Campaigns
How to Advance Your Google Ads & Shopping Strategies
PLA 2.0: Strategies to Improve Your Program and Your PerformanceAdlucent
Congratulations, your PLA program running, growing and generating revenue for your business. Whether or not you’re happy with how it’s performing, one fact remains, you can always do better. PLAs have come a long way since their introduction in 2012, and if your program hasn’t changed much since you rolled it out, you’re probably missing big revenue opportunities.
We will break down how to audit and accelerate your program from two fronts—your product feed and your strategy. Download this white paper to:
- Ensure you’re capturing all relevant traffic
- Expand the number of products that are eligible to show PLAs
- Map search queries to the right products based on intent
- Select the best data to use in your bid management strategy
- Restructure your account to allow for growth
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti
On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase?
In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base.
But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting.
In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.
In April, Google announced that every retailer must transition to Google Shopping Campaigns by the end of August. Learn everything you need to know--including new product features and benefits, along with recommendations to make your campaigns as successful as possible--in this complimentary white paper.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Ipswich-based bespoke digital agency Crafted guides you through the basics of remarketing, including how it works, examples of how you can use remarketing via AdWords and real-life case studies.
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
Similar to Performance Marketing & Media Plan (20)
Google Search Campaign Plan for a Clothing EcommerceJúnior Siri
This plan was a simulation for a real e-commerce brand in the clothing sector. Most of the data is fictitious and others were gathered from public tools.
How a Data Strategist took one of the biggest advertising agencies in the wor...Júnior Siri
This deck summarizes my case for Samsung (former client). It tells the most important parts of the work and its results.
The case was shortlisted for the award Young Lions Brazil in 2018 and got the 3rd position in the overall ranking.
Data Strategy Case shortlisted for the Young Lions Brazil - Deck presented fo...Júnior Siri
In 2018 one of my cases for Samsung (former client) was shortlisted for the award Young Lions Brazil as the only data project to face planning cases. At that time there were no categories for data projects which made me enrol my case in the planning category.
This deck summarizes what I presented for the juries who were:
João Gabriel - Vice President of Strategic Planning at AlmapBBDO
Tiago Lara - Vice President of Data Strategy at Leo Burnett
Filipe Leonardos - Director of Planning at Young & Rubicam
You are going to see the deck as well as what was said for the jury during the presentation.
This presentation is 1 out of 5 parts of the research called "Top Facebook Pages in Ireland" that I have created at Southern Marketing to present some of the most relevant brands for Irish people on Facebook.
Click on these links to find out some breakdown data by county:
- Ireland: https://www.youtube.com/watch?v=si9llJdY9Ak&t=10s
- Dublin: https://www.youtube.com/watch?v=bEkxUzgllko&t=49s
- Cork: https://www.youtube.com/watch?v=nm-Rf1NjDmI&t=2s
- Limerick: https://www.youtube.com/watch?v=m8EdPCm_rRs
- Galway: https://www.youtube.com/watch?v=_xS6OUiOVBw
Note: download it to see in high resolution.
[Apresentação do Curso Online] Conteúdo que engaja! Utilizando o Facebook Ads...Júnior Siri
Aprenda a encontrar a intersecção entre o que você quer falar e o que seu público quer ouvir. Para mais informações sobre o curso online, acesse: http://bit.ly/curso04dojuniorsiri
[Apresentação do Curso Online] Como medir e melhorar os resultados no Instagr...Júnior Siri
Aprenda a melhorar os resultados de um dos formatos de maior alcance orgânico dentre as mídias sociais. Para mais informações sobre o curso online, acesse: http://bit.ly/curso03dojuniorsiri
[Apresentação do Curso Online] Métricas e Relatórios de Marketing DigitalJúnior Siri
Aprenda a usar métricas para medir resultados de estratégias no Facebook, Google, Instagram, Email e YouTube. Para mais informações sobre o curso online, acesse: http://bit.ly/curso01dojuniorsiri
Este curso atualmente é um dos melhor avaliados da Udemy Brasil na categoria Marketing Digital.
Young Lions 2018 - Shortlist Planning - Como ser um Data Strategist me ajudou...Júnior Siri
Case de análise de dados que mostra como o Facebook foi utilizado como o centro de um trabalho para a Samsung. Foi eleito o 3º melhor do Young Lions Brazil Program 2018.
[Relatório de Métricas de Vídeo] Resultados do canal Jovem HanJúnior Siri
O relatório foi feito com fins educativos e como material complementar do curso online de "Métricas de Vídeo em Mídias Sociais" que está na Udemy e que é ministrado por Júnior Siri. O curso é gratuito! Inscreva-se: http://bit.ly/curso02dojuniorsiri
Obs.: no relatório disponibilizado consta que o curso está no IBPAD e de fato estava quando foi publicado a primeira vez. No entanto, o curso agora está disponível na plataforma da Udemy. Infelizmente não foi possível editar o arquivo que está aqui no slideshare.
[Pesquisa] O profissional de inteligência de mídias sociais no mercado brasil...Júnior Siri
A pesquisa busca reunir informações sobre os profissionais de inteligência de mídias sociais no Brasil. Faz parte de uma série de surveys: Profissional de métricas, monitoramento social analytics no Brasil (2014); Profissional de Monitoramento, Mensuração e Social Analytics no Brasil (2013); Perfil do Profissional de Monitoramento de Mídias Sociais no Brasil (2012); e Usos e Percepções do Monitoramento de Mídias Sociais (2011).
#NightLife: um estudo sobre a vida noturna de capitais do sudesteJúnior Siri
Estudo feito em parceira com a Exponential, uma empresa de business builder com foco em produtos digitais inovadores. A Geofeedia é um dos seus produtos.
[Pesquisa] Profissional de métricas, monitoramento social analytics no Brasil...Júnior Siri
A pesquisa busca reunir informações sobre os profissionais métricas, monitoramento e social analytics no Brasil. Faz parte de uma série de surveys, que já publicou: Profissional de Monitoramento, Mensuração e Social Analytics no Brasil (2013); Perfil do Profissional de Monitoramento de Mídias Sociais no Brasil (2012); e Usos e Percepções do Monitoramento de Mídias Sociais (2011).
[Relatório de monitoramento] ÚLTIMO DEBATE: Percepções do povo acerca dos can...Júnior Siri
Relatório de monitoramento sobre o que foi dito no debate da TV Sergipe acerca dos candidatos com maior intenção de voto no estado: Jackson Barreto e Eduardo Amorim.
O monitoramento foi feito em parceria com a agência Teaser Propaganda.
OBS.: para ver o material em alta qualidade, baixe-o.
[Apresentação] Paid, Owned e Earned Media no Facebook: o caso Sidcley e DoloresJúnior Siri
Trabalho feito na conclusão do curso de Comunicação Social com habilitação em Publicidade e Propaganda com o objetivo de mostrar aos planejadores de mídia, social media e estudantes, as possibilidades midiáticas existentes dentro da plataforma Facebook, dando insumo para que trabalhem melhor as estratégias de comunicação na rede social.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
6. We are going to use
Google because it is
the first step on the
purchase journey.
7. 70%
Source: Hedgehog Digital (2022)
of people search on
Google before buying
something.
We are going to use
Google because it is
the first step on the
purchase journey.
8. The brand has
branches in Galway as
well as its online shop
which allows us to
target Ireland across
Google campaigns
10. GOOGLE IS ABLE TO REACH POTENTIAL CUSTOMERS ALONG THE
CUSTOMER JOURNEY WITH ITS TYPES OF CAMPAIGNS
Awareness
Consideration
Purchase
Loyalty
SHOPPING
VIDEO
SEARCH DISCOVERY LOCAL
DISPLAY
11. GOOGLE IS ALSO ABLE TO RUN ADS ACROSS ALL ITS NETWORKS
AT ONCE THROUGH PMAX CAMPAIGNS WHICH GO AFTER COLD AUDIENCES AND
BRING THEM DOWN TO THE BOTTOM OF THE FUNNEL
Awareness
Consideration
Purchase
Loyalty
SHOPPING
SEARCH
VIDEO LOCAL
DISPLAY
DISCOVERY
PMAX
13. SALES
BRANDAWARENESS LOYALTY
A
d
Display Campaign
Non-Brand Search
Campaign
Standard Shopping
Campaign
Non-Brand PMax Campaign YouTube Remarketing
Campaign with Shopping Ads
BUDGET | BIDDING STRATEGY | AD GROUPS / PRODUCT GROUPS / ASSET GROUPS | TARGETTING | CREATIVES
www.website.com
CAMPAIGN STRUCTURE
14. SALES
BRANDAWARENESS LOYALTY
A
d
Display Campaign
Non-Brand Search
Campaign
Standard Shopping
Campaign
Non-Brand PMax Campaign YouTube Remarketing
Campaign with Shopping Ads
BUDGET | BIDDING STRATEGY | AD GROUPS / PRODUCT GROUPS / ASSET GROUPS | TARGETTING | CREATIVES
€ 3/day € 247/day € 247/day € 300/day € 30/day
Estimated Monthly Budget: € 25.140
www.website.com
CAMPAIGN STRUCTURE
15. SALES
BRANDAWARENESS LOYALTY
A
d
Display Campaign
Non-Brand Search
Campaign
Standard Shopping
Campaign
Non-Brand PMax Campaign YouTube Remarketing
Campaign with Shopping Ads
BUDGET | BIDDING STRATEGY | AD GROUPS / PRODUCT GROUPS / ASSET GROUPS | TARGETTING | CREATIVES
Manual CPC
Maximize Conversions
Once we get at least 30 conversions in 30 days.
Maximize Conversions
(Target CPA)
After letting smart bidding do its job for a while.
Maximize Conversion Value
(Target ROAS)
After getting at least 100 sales in 30 days.
Manual CPC
Target ROAS
After getting at least 100 sales in 30 days.
Viewable Impressions Maximize Conversion Value Maximize Conversion Value
www.website.com
CAMPAIGN STRUCTURE
16. SALES
BRANDAWARENESS LOYALTY
A
d
Display Campaign
Non-Brand Search
Campaign
Standard Shopping
Campaign
Non-Brand PMax Campaign YouTube Remarketing
Campaign with Shopping Ads
BUDGET | BIDDING STRATEGY | AD GROUPS / PRODUCT GROUPS / ASSET GROUPS | TARGETTING | CREATIVES
Vitamins & Supplements Buyers
Skincare Buyers
Food & Drink Buyers
Fitness Buyers
Home & Living Buyers
Vitamins & Supplements
Skincare
Food & Drink
Fitness
Home & Living
www.website.com
CAMPAIGN STRUCTURE
17. THOSE WHO HAVE VISITED
COMPETITORS’ WEBSITES
THOSE WHO HAVE SEARCHED THE
TARGETTED KEYWORDS
THOSE WHO HAVE SEARCHED THE
KEYWORDS USED ON HEADLINES &
DESCRIPTIONS FROM THE PRODUCT FEED
HIGH INTENT AUDIENCE SIGNALS THOSE WHO HAVE BOUGHT ANY
PRODUCTS AT ONLINE SHOP
SALES
BRANDAWARENESS LOYALTY
A
d
Display Campaign
Non-Brand Search
Campaign
Standard Shopping
Campaign
Non-Brand PMax Campaign YouTube Remarketing
Campaign with Shopping Ads
BUDGET | BIDDING STRATEGY | AD GROUPS / PRODUCT GROUPS / ASSET GROUPS | TARGETTING | CREATIVES
Wide keyword list
focused on the Vitamins
& Supplements
website section.
High-value customers Mailing
Top-performing Keywords
Top-performing in-market Segments
To try to increase the average order size
Vitamins, Skincare,
Food, Drink Buyers
and others.
www.website.com
CAMPAIGN STRUCTURE
18. THOSE WHO HAVE VISITED
COMPETITORS’ WEBSITES
THOSE WHO HAVE SEARCHED THE
TARGETTED KEYWORDS
THOSE WHO HAVE SEARCHED THE
KEYWORDS USED ON HEADLINES &
DESCRIPTIONS FROM THE PRODUCT FEED
HIGH INTENT AUDIENCE SIGNALS THOSE WHO HAVE BOUGHT ANY
PRODUCTS AT ONLINE SHOP
A
d
Display Campaign
Non-Brand Search
Campaign
Standard Shopping
Campaign
Non-Brand PMax Campaign YouTube Remarketing
Campaign with Shopping Ads
BUDGET | BIDDING STRATEGY | AD GROUPS / PRODUCT GROUPS / ASSET GROUPS | TARGETTING | CREATIVES
Wide keyword list
focused on the Vitamins
& Supplements
website section.
High-value customers Mailing
Top-performing Keywords
Top-performing in-market Segments
To try to increase the average order size
Vitamins, Skincare,
Food, Drink Buyers
and others.
www.website.com
Click on the image above to see the full keyword list.
CAMPAIGN STRUCTURE
19. RELEVANT “OBSERVATION AUDIENCES” ACROSS ALL CAMPAIGNS SUCH AS
SALES
BRANDAWARENESS LOYALTY
A
d
Display Campaign
Non-Brand Search
Campaign
Standard Shopping
Campaign
Non-Brand PMax Campaign YouTube Remarketing
Campaign with Shopping Ads
BUDGET | BIDDING STRATEGY | AD GROUPS / PRODUCT GROUPS / ASSET GROUPS | TARGETTING | CREATIVES
AFFINITY SEGMENT
HEALTH &
FITNESS BUFFS
AFFINITY SEGMENT
GREEN LIVING
ENTHUSIASTS
AFFINITY SEGMENT
VEGETARIANS
& VEGANS
AFFINITY SEGMENT
PREFERS
ORGANIC FOOD
DEMOGRAPHIC SEGMENT
HEALTHCARE
INDUSTRY
IN-MARKET SEGMENT
HEALTHCARE
INSURANCE
www.website.com
CAMPAIGN STRUCTURE
20. SALES
BRANDAWARENESS LOYALTY
A
d
Display Campaign
Non-Brand Search
Campaign
Standard Shopping
Campaign
Non-Brand PMax Campaign YouTube Remarketing
Campaign with Shopping Ads
BUDGET | BIDDING STRATEGY | AD GROUPS / PRODUCT GROUPS / ASSET GROUPS | TARGETTING | CREATIVES
www.website.com
CAMPAIGN STRUCTURE
21. A
d
Display Campaign
Non-Brand Search
Campaign
Standard Shopping
Campaign
Non-Brand PMax Campaign YouTube Remarketing
Campaign with Shopping Ads
BUDGET | BIDDING STRATEGY | AD GROUPS / PRODUCT GROUPS / ASSET GROUPS | TARGETTING | CREATIVES
www.website.com
Click on the image above to see the full creative list.
CAMPAIGN STRUCTURE
22. CONVERSION RATE ROAS
BUDGET CLICKS SALES
AVERAGE ORDER VALUE REVENUE
SALES
BRANDAWARENESS LOYALTY
PROJECTIONS
1.9%* 4.62
€ 7,500.05 17,892
CPC: € 0.42
340
CPA: € 22.05
€101.95* € 34,657.70
*As I was not given a conversion rate nor average order value, I have made the scenario above using retail data from the Wolfgang 2020 KPI report for these metrics. The other data was collected from Google Keyword Planner.
A
d
Display Campaign
Non-Brand Search
Campaign
Standard Shopping
Campaign
Non-Brand PMax Campaign YouTube Remarketing
Campaign with Shopping Ads
www.website.com
CAMPAIGN STRUCTURE
23. or any other e-commerce platform
TECH SET UP
ACCOUNTS, TAGS & CONVERSIONS
24. OPTIMIZATION PLAN
1ST MONTH 2ND MONTH 3RD MONTH 4TH MONTH 5TH MONTH 6TH MONTH
BIDDING STRATEGY
Set your target CPA/ROAS Evaluate the use of conversion value bidding strategy.
Switch smart bidding on as soon as the campaign gets at least 30
conversions in 30 days. Then, let it do its job without ceiling.
BUDGET & PAYMENTS
Have we got any credit card declines? Review spend per day and per campaign: Are we spending the daily budget? Are we overspending?
ADS
Should we upload/pause ads? Should we ad new headlines, descriptions or assets?
KEYWORDS & SEARCH TERMS
Add negative low-performing keywords at the appropriate level (account, campaign, or ad group). Add positive search terms that we aren’t
bidding on as keywords. Are we using appropriate match type for each keyword?
ELIGIBILITY
Any product disapprovals? Any ad disapprovals? Any asset disapprovals? Is everything being shown or not? Why not?
Add negative keywords for the
business: free, cheap etc.
25. 4TH MONTH 5TH MONTH 6TH MONTH
3RD MONTH
1ST MONTH 2ND MONTH
PRODUCT PERFORMANCE
TRACKING CODES
Ensure remarketing is firing. Test if all conversion actions are firing.
AUCTION INSIGHTS & IMPRESSION SHARE
Check for new competitors bidding on brand keywords. Should we bid higher? Are we losing any opportunities due to impression share (rank or budget)?
PMAX
Pause low-performing asset groups and add new ones similar to the best ones. Set up new audience signals based on the campaign insights.
BID ADJUSTMENTS
Make bid adjustments according to performance. Bid adjustments on campaign,
ad group, keyword, device, demographics, day, time, hour, location, audience.
Include/exclude product IDs as needed.
Check if the products are distributed at item ID level.
EXPERIMENTS
Is there any experiment that might be worth running? Any broad match keyword experiment? Any new bid strategy?
QUALITY SCORE
Can we improve it? Can we give make ad relevance better? Anything else to improve?
27. BING ADS
Although Bing Ads was not
suggested, it usually is a worth
possibility as it might bring
additional sales at a lower cost. It
does not have as great scale as
Google but it might be an
interesting platform if you have
an older audience.
1
2
3
4
5
28. 2
BRAND
CAMPAIGN
Although a Brand Campaign was
not suggested, it is something
that I recommend running to
protect the brand from
competitors who try to steal our
clicks. This type of campaign is
usually cheap and worth running.
1
3
4
5
29. 1
2
3
4
5
COMPETITOR
CAMPAIGN
Just like your competitors, you
can also try to get high value
clicks from customers who are
looking for them. This type of
campaign usually does not bring
great results, but if you have
budget, it is worth trying as it
might bring incremental sales.
30. 1
2
3
4
5
ADDITIONAL
CHANNELS
Do not be restrict to Google.
There are powerful channels out
there such as Facebook,
Instagram, TikTok and others.
For this plan, they may be
interesting possibilities for
running dynamic remarketing
catalogue campaigns by
targeting Google’s non-
converting traffic or even for
brand awareness campaigns by
targeting customers lookalike
audiences.
31. 1
2
3
4
5
PROJECTIONS
As I was not given a budget and
I do not know the company’s
financial margins, the projections
delineated results based on a
budget decided by myself. As I
also did not have the brand’s
conversion rate nor average
order value, I needed to use third
party data to estimate these.