Most of the credit goes to the wonderful Nick Smith.
A Client of ours, was launching a FMCG,
The Client being from Perth, West Australia want to Launch to Australia-Wide with the goal of being under $1,000,000 to stay competitive against brands such as Carmens and Uncle Tobys
Entering a New Market - Example PowerPoint presentationAaron Fisher
This is a mock presentation based on the theory that P&G wanted to enter a new market with one of their existing product lines. The new market is Canada and the product line is Luvs diapers.
Entering a New Market - Example PowerPoint presentationAaron Fisher
This is a mock presentation based on the theory that P&G wanted to enter a new market with one of their existing product lines. The new market is Canada and the product line is Luvs diapers.
What's Right For My Business at DOYO Live by Mark DinovitzDOYO Live
Digital marketing is growing so fast, most business owners are confused! What are my options? What is right for me? This breakout session will take a look at the common options in digital marketing and what role they play.
Whether you have a large marketing budget or small budget you can determine what is right for your business.
Nivea Men - Millward Brown / Marketing InitiativesChen Yang Lim
Growing a mature brand in saturated markets isn't easy but is certainly an interesting challenge. We built a business case for Nivea Men's global growth, recommend action plans and insights based marketing strategy to tread the volatile business arena.
Created as part of a master's programme in Market Research & Consumer Behaviour
Sample strategy plan - Basillio Butter - Moses GomesMoses Gomes
This plan will you to understand how to create a brand launch strategy plan and how to present your ideas in a pitch presentation. It highlights all the essential sections like research, insights, case studies, and presentation of the strategy along with ideas.
MBA project on the opening of a new Clarins store in Marseille.
The focus of this Powerpoint is the CRM and the event related to the opening of the new store.
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
Class 12 CBSE Marketing ( 783 )
Screening of Advertisements
SCREENING ADVERTISEMENTS IN NEWSPAPERS/ MAGAZINES, AND THROUGH RADIO AND TV PROGRAMMES AND REPORTING ON THE DIFFERENCES IN APPEAL OF DIFFERENT MEDIA OF ADVERTISING
Mp3 player complete market plan
Mp3 Music player complete market plan
Music portable player complete market plan
Music Player portable complete market plan
This is a slideshow I created for my A level media in which I discuss the development of advertising and marketing. I discuss the history and some of the first advertisement texts on different platforms and also what I believe the future will hold for it.
What's Right For My Business at DOYO Live by Mark DinovitzDOYO Live
Digital marketing is growing so fast, most business owners are confused! What are my options? What is right for me? This breakout session will take a look at the common options in digital marketing and what role they play.
Whether you have a large marketing budget or small budget you can determine what is right for your business.
Nivea Men - Millward Brown / Marketing InitiativesChen Yang Lim
Growing a mature brand in saturated markets isn't easy but is certainly an interesting challenge. We built a business case for Nivea Men's global growth, recommend action plans and insights based marketing strategy to tread the volatile business arena.
Created as part of a master's programme in Market Research & Consumer Behaviour
Sample strategy plan - Basillio Butter - Moses GomesMoses Gomes
This plan will you to understand how to create a brand launch strategy plan and how to present your ideas in a pitch presentation. It highlights all the essential sections like research, insights, case studies, and presentation of the strategy along with ideas.
MBA project on the opening of a new Clarins store in Marseille.
The focus of this Powerpoint is the CRM and the event related to the opening of the new store.
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
Class 12 CBSE Marketing ( 783 )
Screening of Advertisements
SCREENING ADVERTISEMENTS IN NEWSPAPERS/ MAGAZINES, AND THROUGH RADIO AND TV PROGRAMMES AND REPORTING ON THE DIFFERENCES IN APPEAL OF DIFFERENT MEDIA OF ADVERTISING
Mp3 player complete market plan
Mp3 Music player complete market plan
Music portable player complete market plan
Music Player portable complete market plan
This is a slideshow I created for my A level media in which I discuss the development of advertising and marketing. I discuss the history and some of the first advertisement texts on different platforms and also what I believe the future will hold for it.
Social Media Strategy For a Bicycle DealerArun Chandra
This is a social media strategy, I had created for a Bicycle wholesale dealer 'Sangam International' to increase brand awareness and increase sales proceeds.
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A brief description about Communique Advertising offerings and clientele over the period of 20 years of performance. A pioneer in creative designing in United Arab Emirates served all the behemoths in the Food & Beverage Industry.
Communique LLC, a 20 years old experience advertising agency based in Dubai. Specialised in creative art works in the print, radio, television and digital medium. Besides, served many clients in the healthcare and F&B industry on the digital platform. Esteemed clientele spanned from KFC, Hardees, Americana, Krispy Kreme, Pizza Hut to Mashreq and Standard Chartered in the Banking sector. Check at http://communique-advertising.com for more details
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
Best digital marketing Services | Brandbay social
If you're a business owner, you understand the importance of having a strong online presence. In today's digital age, the success of your business is largely dependent on your ability to reach and engage with your target audience online. That's where digital marketing comes in.
Digital marketing refers to any marketing efforts that use electronic devices or the internet. It's an umbrella term that includes a range of strategies and tactics, such as search engine optimization (SEO), social media marketing, email marketing, content marketing, wen design, branding and more. When executed effectively, digital marketing can help you reach more potential customers, build brand awareness, and drive conversions.
If you're looking for the best digital marketing services in, look no further than Brandbay social. Here are just a few of the reasons why we're the top choice for businesses in the area.
Australian Car Insurance Market - ANALYSIS Ullash Tiwari
For my MBA and also my current consulting role I had to assess the Australian Motor Insurance market in terms of its economics, drivers, trends and competitive structure to inform my client of the market’s attractiveness to grow sales revenues and also give consideration to lessons from overseas General Insurance markets
Also I had to determine what strategic design principles would need to be applied to any new initiatives based on bank strategy, so my client's strategy, the client's Group’s brands, and awareness of customer needs
This powerpoint slides also assess what issues may exist in my Client's current Motor Insurance operating model and customer value proposition that may need to be addressed for new initiatives to succeed
10 Common Mistakes that people make when marketing their Fashion BrandUllash Tiwari
Fashion Brands have a personality of their own, more so than any other business out
there. They are living, breathing organisms touching the lives of their consumer
quite personally by virtue of the product they sell.
Clothing, accessories; the way you look, carry yourself, are perceived by others. All
personal choices, a reflection of the person you are and such decisions cannot and are
not taken lightly. Hence with great power comes great responsibility.
The way that a fashion house presents itself to the world is paramount to its success or
failure. It has to have a clear vision, look, personality. It needs to have a set demographic
that relates to it and it needs to know what exactly that demographic is.
Not only must they be careful of how they present themselves but also be fully aware of
how their cast image will be perceived by others. In an industry so vastly growing, in a
world where fashion knows no bounds, a new fashion brand opens its doors everyday
and joins in the struggle of making its mark and leaving a lasting impression on the
people.
Whereas old fashion brands, already established, are fighting the battle to stay hip and
relevant. Most of both, the latter and the former, are failing to do so in today’s economy
and the mounting competition they face. In this atmosphere, fashion brands are either
taking too many risks or staying too safe, none finding the right balance.
In such times, it is easy as well as necessary to highlight certain common mistakes made
on a daily basis by old and new fashion brands alike.
Wikipedia tells us this:
“Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly...”
But more than this, an infographic does two important things: it makes the information you want to communicate more interesting and more accessible.
It’s about being interesting and being relevant.
Being interesting ad relevant is key, so when we approach a project we can undertake creative development to ensure that your infographic is more than just a visual representation of data – so it becomes a visual ‘story’ that has a broader, deeper more meaningful and textured engagement with your target audience.
The tress and the forests, services to industry august 2012 Ullash Tiwari
The Tress and the Forests has been established to provide a complete outsourced digital, social media and search services to advertising, marketing, promotional, PR and digital agencies.
We can create and implement strategies, and provide clients with the expertise, resources and technologies that make campaigns – and we can ‘white label’ everything we do.
If you outsource digital, maybe we can help.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
1. The Trees and the Forests
For Anskos.
By Nick Smith & Ullash Tiwari
28.06.13
2. We are...
Strategic consultants for advertising, marketing, brand, business and communications
in a digital world.
Change is the only constant; everything we do is about change.
It’s not just about technology and media. It’s also about people. What people are
doing, how they’re doing it and why.
We help clients make sense of what’s going on, so they can work with it and benefit
from it.
And there are some interesting things happening.
3. What we do...
We create strategies and align clients with the expertise, resources and technologies that make them actionable.
4. Content Strategy
Stage Reason For Communicating Suggested Tactics
1 Awareness A New Market Entrant
Quality Of Ingredients
“Try Us”
“The Brand Endorsed by Mel B”
The BIG Idea
EDM = Video, Website, Social
Web = Conversion Landing Page
Media = CPM, Free Sample @ IGA
Drive to store
Sampling, Promotions, Social Push
2 Affirm Value-Prop Now a true market alternative
Drive competitor differentiation
Video endorsement, Sponsorship,
Demonstrations, YouTube, FB
3 Forge Trust A trust partner in helping you
meet your goals
Market / product accreditations
Product success stories
Reinforce product attributes
through demonstrations, fact-
sheets, sampling
4 Brand Loyalty Reward valued customers + show
Create exclusive events – VIP
Create desire within the audience
Get customers to talk
Socially share content / posts /
videos /successes.
Value add - valued customers IE
VIP event invitations
5. Path To Long-Term Customer Loyalty
AWARENESS
Build Convey Anskos
differentiation - USP
PPC What is your
strategy = what
position do you want
to own
Optimise Video +
web pages+ content
Brand Position Own
a core proposition –
What is this?
The Proof Give
audiences a reason
to believe – “trial”
AFFIRMVALUE-PROP
Give Audiences A
Reason To Validate
Endorsements,
sponsorships, brand
tone, product
demonstrations, fun
Demonstrate Show
how products are
superior
Announce Tell
everyone where to
buy, create buzz
Talk Talk Talk Blogs,
3rd party editorial,
Social Media =
Showcase Why Buy
Anskos
FORGETRUST
Availability
Product availability
Consistent comms. IE
social campaigns
Technology – Apps to
drive awareness into
product / category
utility
AMM Community
Drive community
connections
Announce
Roll-out of brand –
where Anskos is
available across the
country
BRANDLOYALTY
Reward Show the
value to customers
Money Cant Buy
Exclusive events –
VIP, key calendar
timelines IE Sexpo
Customer Talk
Promotions driving
audiences to talk –
Social Media,
customer posts,
competition sharing
Campaign 1 Tactical Retail Promotion – Drive awareness and offer exclusivity to IGA
Campaign 2 Take The Challenge – Reinforce the products value proposition
Campaign 3 Drive Brand Ambassadors – Expanding the brand exposure into broader channels
Campaign 4 Exclusivity – Money Cant Buy Experience – Socially and In store promotions
6. WA Launch
September to October 2013
Market Strategy:
With limited national media, marketing and advertising budgets, we need think
strategically about to drive optimum return on your marketing investment.
Our suggested strategic role-out would occur across 2 stages:
STAGE 1: WA
With an existing retail distribution channel through IGA, a trial brand and promotional
strategy can be rolled out state-wide through all IGA stores to test messaging and measure
sales and optimise the campaign for a later distribution nationallyy
WA Timing:
Kick Off: September & October 2013
Why 2 Months: Allow sales data to normalise over 2 x monthly sales periods, then average
the sales results, brand recall, intension to purchase and purchase data.
7. National Launch
November 2013+
STAGE 2: NATIONAL (Excluding WA)
With an existing retail distribution channel through IGA, a trial brand and promotional
strategy can be rolled out state-wide through all IGA stores to test messaging and measure
sales and optimise the campaign for a later distribution nationally
National Timing:
Kick Off: November 2013
Why November:
• With the build of the Sydney manufacturing centre to supply states beyond WA, we
recommend that a minimum of 2 months elapses in order to allow time for on-
boarding, manufacturing and distribution.
• We also recommend going to market prior to the summer period – Anskos builds
healthy lives and we wanted to launch pre-summer holidays to help forge habitual
healthy eating. November will also avoid the heavy clutter of the December period.
States: We will need to understand: State-based sales forecasts in order of significance,
distribution contracts and order commitments to each state + the likelihood of IGA
supporting Anskos in-store prior to completing actual state planning.
8. Suggested Tactics
BRAND AMBASSADOR
With ongoing work to further define the brand direction, the strategic placement of Mel B
+ customers as brand ambassadors will become clear – below are some suggested tactics.
Aligning Anskos with
Healthy Aspirational
Opportunities
Create an Anskos Lifestyle
Drive social-sharing.
Customers = Ambassadors
In-store, online, media,
store promotions + media
event = buzz
9. Suggested Tactics
APPS
With a plethora of smart phones out in the market, our recommendation is to firstly
leverage off existing Apps through: Advertising, Product Integration, Brand Social and
Brand Ambassadors.
Then, following detailed scoping, we recommend building a proprietary Anskos app –
themes for development could includee: The value health foods, body tracking, menu
generators, diet and exercise programs
Leverage off IGA’s existing
Bar code scanning, super
market mix and match
10. Suggested Tactics
IGA RETAIL PROMOTION
As IGA is your largest distribution network, heavy co-marketing programs between IGA
and Anskos will leverage your highest sales.
Supermarket Cash Register
Videos – 15 Seconds
Co-branded promotions to
drive in-store traffic + buzz
Docket Promotions
Co-branded sales
promotions – In-store
Volume
Bundled Offers
Launch Offers
Shelf, Isle and Register
Signage, Cut-outs, Flyers,
Wobblers, Floor Decals
11. Suggested Tactics
FACEBOOK ADVERTISING + ONGOING AUDIENCE ENGAGEMENT & COMMUNITY BUILD
PAGE SETUP
Video Feeds
Page Setup: Banner, Medium Rectangle, Titles and Copy
Design Monthly Promotional Tiles and Banner
12. Suggested Tactics
FACEBOOK ADVERTISING + ONGOING AUDIENCE ENGAGEMENT & COMMUNITY BUILD
ONGOING AUDIENCE ENGAGEMENT
Managing contents, comments, likes, followers
Manage promotions and posting, fan responses
Contextually placed ad units – ad inventory
served based on performance
13. Suggested Tactics
EDITORIAL CONTENT (MAG + ONLINE), ADVERTISING + VIDEO PRE-ROLL – 30 SECONDS
Paying for Editorial and Media can offset
the production fees for video production.
Editorial will drive authority and help to
position Anskos as the leader in healthy
living
Branded videos that is served as a pre-roll
before media content, media news.
Video can also be used across:
- Social Channels
- Youtube
- Instore
- Video Email
14. National Planning
September 2013 to February 2014
Timing Where Web +
SEO
Brand
Ambass
App IGA
Promo
FB
Media
FB Page Media
Display
Media
PR
Media
Pre-Roll
Video
Samples Outdoor
Channel Online All Mobile Store Online Online Print &
Online
Print &
Online
Online Store &
Street
Transit
Sept
2013
WA FB +
Stores
Store +
On/Off
Copy +
Ads
$ +
Rebate +
Promo +
Pre-Roll
Editor +
Promo +
Fans
Store
Oct
2013
WA FB +
Stores
Online Copy +
Ads
Editor +
Promo +
Fans
Nov
2013
National
- WA
FB +
Stores
Store +
On/Off
Copy +
Ads
$ +
Rebate +
Promo +
Pre-Roll
Likes
Fans
Editor +
Promo +
Fans
Package +
Copy
Package Copy +
ROS
Store +
Street
Bus
Stops +
Bus
Dec
2013
National
- WA
FB +
Stores
Online Copy +
Ads
Editor +
Promo +
Fans
ROS Store Bus
Stops +
Bus
Jan
2014
National
- WA
FB +
Stores
Online Copy +
Ads
Editor +
Promo +
Fans
Feb
2014
National
- WA
FB +
Stores
Online Copy +
Ads …
Editor +
Promo +
Fans
15. Allocation of Funds
Brand Strategy $XX,000
Facebook Set-up: Define content map, positioning and scheduling, design
banners, upload content, edits and pots, reporting and refining – 12 months
$XX,000
Facebook Media: Buy per month across 12 months $XX,000
Facebook Plugin: Social Feeds, Social Postings, Follow $XX,000
PPC: Drive preferential traffic to organic listed site + gives immediate page 1
positioning across 12 months
$XX,000
Website: Building campaign landing page including banner design, copy, mobile
optimised, collect data, push to social
$XX,000
Sponsorships: Health, Celebrity Chefs, Yoga By The Sea, Boxing, Night Running,
Obstacle Course Running, Tough Challenges – 100% Ownership
$XXX,000
Prize: Significant prize – retail support, get market cut through, collect data $XX,000
IGA Retail Promotion: In-store video, isle promotions, signage, promotional staff,
EDMs,
$XXX,000
Sampling: Instore and mass transit areas – 3 x major metros $XX,000
Media: Print, Online, Editorial, Promotions, Social + Offset Video Production $XX,000
Account Management: Manage launch campaign including: Content,
Production, Report, Optimise, Sign-Off, Write, Source, Briefing – launch period
$XX,000
$XXX,XXX
16. While we’re relatively new, our clients already include, Salesforce, Community First Credit Union, Telstra and
PointPal. Our individual team members also have considerable experience on other brands, and we’ve included some
of their logos above. Detailed case studies, a portfolio of work or briefings for individual team members experience
on any of these brands is available on request.
Many of our team members projects have won, or been a finalist in, awards including APMA, ADMA, AIMIA, the Asia
Pacific Advertising Festival, the LACP in Los Angeles and W3 in New York.
Our experience...