Social Media Strategy with the Redwood Area Chamber & Tourism

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Social Media Strategy with the Redwood Area Chamber & Tourism

  1. 1. A Little About Me 4/29/2014 1 @sarahkuglin Sarah Kuglin Redwood Valley Technical Solutions Wife and Mother Business Owner Coffee Nut I’ve been called: • Web Designer • Internet Developer • WordPress Designer • Social Media Marketer • Social Media Consultant • Geek and Nerd • Passionate about the Web • Not Scared to Share My Opinion • Addicted to my Devices • Always Connected…….. Me with my Social Media Mentor – Mari Smith
  2. 2. Our Team 4/29/2014 2 Sarah Kuglin Owner, Web Designer and Digital Marketing Consultant Bryanne Freitag Digital Marketing & Social Media Manager Colleen Marcus Content Marketing Manager http://rvtechsolutions.com/ meet-the-team/
  3. 3. Social Media is a conversation… 3 supported by online tools.
  4. 4. 4/29/2014 4rvtechsolutions.com http://youtu.be/x0EnhXn5boM
  5. 5. Social Media 4/29/2014rvtechsolutions.com 5 The intersection of technology and social interaction to create, share, or connect online.
  6. 6. 4/29/2014 6
  7. 7. Why Twitter For Business? http://youtu.be/BGirUZq1WtQ
  8. 8. Social Media & Business 4/29/2014rvtechsolutions.com 9
  9. 9. 10
  10. 10. Make A Plan 4/29/2014 11 www.socialtimes.com
  11. 11. 4/29/2014 12
  12. 12. Goals 4/29/2014rvtechsolutions.com 13
  13. 13. Have Clear Objectives 4/29/2014rvtechsolutions.com 14 SMART= Specific, Measurable, Attainable, Realistic and Timely.
  14. 14. 4/29/2014rvtechsolutions.com 15
  15. 15. Strategy 1. What Social Networks 2. Your Target Audience 3. When To Post & How Often 4. Attract, Engage and Inspire 4/29/2014rvtechsolutions.com 16
  16. 16. Strategy 4/29/2014rvtechsolutions.com 17 http://rvtechsolutions.com/find-when-your-facebook-fans-are-online/
  17. 17. Execute the Strategy 1. How To Use Content to Build Relationships 2. Convert Followers Into Customers 3. Reputation Management 4. Measure Your Efforts 4/29/2014rvtechsolutions.com 18
  18. 18. Build Relationships 4/29/2014rvtechsolutions.com 19 People Still Do Business with People the Like, Know Trust
  19. 19. 4/29/2014rvtechsolutions.com 20(Photo via Flickr/C Simmons)
  20. 20. 4/29/2014Footer Text 21 Helpful Is The New Viral -Hubspot
  21. 21. 4/29/2014Footer Text 22
  22. 22. Content Marketing Is 4/29/2014rvtechsolutions.com 23 …identifying the content your audience is looking for, and distributing it to all the places they look for it. – Michael Brenner
  23. 23. What is Content • Content Marketing is anything you create to share and tell your story. o Blog Post or Web Page o Magazine or Newsletter Article o Video o Talking at an Event - Slideshow o Email o Tweets or Facebook Status Update o Photos and Infographics o Posters, Brochures and all Printed Material 4/29/2014rvtechsolutions.com 24
  24. 24. Content Marketing 4/29/2014rvtechsolutions.com 25
  25. 25. Content Marketing 4/29/2014rvtechsolutions.com 26
  26. 26. Social Influence 4/29/2014rvtechsolutions.com 27
  27. 27. Content Ideas 1. Specialized Knowledge and Expertise 2. Share Quotes – Especially as a photo or graphic 3. Curate Quality Content – “OPC” 4. Repurpose Material 5. Remind Your Community of What You Offer 6. Provide a Solution to Their Problems!! 4/29/2014rvtechsolutions.com 28
  28. 28. Content Ideas 4/29/2014rvtechsolutions.com 29
  29. 29. Solve Their Problems! 30
  30. 30. Content Marketing 4/29/2014rvtechsolutions.com 33
  31. 31. Content Curating “OPC” Find Content and Information to Share • Google Alerts - www.google.com/alerts • Content Gems – www.contentgems.com • Newsle – www.newsle.com • Social Mention – www.socialmention.com • Follow Influencers on Social Networks -create Twitter Lists • Subscribe to RSS Feeds 4/29/2014rvtechsolutions.com 34
  32. 32. 4/29/2014Footer Text 35
  33. 33. 4/29/2014Footer Text 36 http://rvtechsolutions.com/facebookrefer/
  34. 34. 4/29/2014 37 Corn Capital Innovations Team
  35. 35. 4/29/2014 38
  36. 36. 4/29/2014 39
  37. 37. 4/29/2014 40
  38. 38. 4/29/2014 41
  39. 39. 4/29/2014 42
  40. 40. 4/29/2014 43
  41. 41. 4/29/2014 44
  42. 42. 4/29/2014rvtechsolutions.com 45 Contests
  43. 43. 4/29/2014rvtechsolutions.com 46 Contests
  44. 44. Make Content Sharable 47
  45. 45. Social Hub 48
  46. 46. Engage 4/29/2014rvtechsolutions.com 49 Don’t forget to interact with your fans and followers!
  47. 47. Convert Followers Into Customers • What do your followers need to do next… o Subscribe to my Blog o Subscribe to my Email List o Attend an Event o Become a Member o Purchase my Products or Services 4/29/2014rvtechsolutions.com 50
  48. 48. Content Calendar 4/29/2014rvtechsolutions.com 51
  49. 49. Management Tools 4/29/2014rvtechsolutions.com 52 www.hootsuite.com
  50. 50. Facebook Scheduler 4/29/2014rvtechsolutions.com 53
  51. 51. Negative Feedback 1. Treat Negative Feedback like any other customer service issue 2. Respond Immediately 3. Do your best to move the conversation offline 4. Don’t remove negative posts (with exceptions) 5. Swearing & Spamming can be removed 4/29/2014rvtechsolutions.com 54
  52. 52. 55
  53. 53. Facebook Insights 4/29/2014 56rvtechsolutions.com
  54. 54. Facebook Insights 4/29/2014 57rvtechsolutions.com http://rvtechsolutions.com/find-when-your-facebook-fans-are- online/
  55. 55. 4/29/2014rvtechsolutions.com
  56. 56. 4/29/2014
  57. 57. Changes 4/29/2014rvtechsolutions.com 60 Social Networks & Tools are always changing, but conversations online are not.
  58. 58. What’s Next 4/29/2014rvtechsolutions.com 61 1. Facebook: Reach, Custom Audiences 2. New Networks 3. Mobile Marketing will be Main Stream 4. Social + Web + Email
  59. 59. Content & Social Media 4/29/2014rvtechsolutions.com 62 1. Make a Plan 2. Set Goal & Have Clear Objectives 3. Create a Strategy & Get Creative 4. Measure the Results
  60. 60. Conversations Online QUESTIONS? View Slides At: Ask Questions and offer Feedback! linkedin.com/in/sarahkuglin facebook.com/rvtechsolutions twitter.com/sarahkuglin Gplus.to/rvtechsolutions 4/29/2014rvtechsolutions.com 63

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