The document discusses Facebook's introduction of the new timelines layout for pages, effective March 31st, 2012, which includes features such as cover images, pinned posts, and a friend feed. It outlines the restrictions and recommendations for cover and profile images, the importance of app displays, milestones, and other navigation tools to enhance user engagement. Admins are given detailed insights on managing their pages through the admin panel and activity log to optimize their social media presence.

1. CairnsLocal Marketing
|
www.CairnsLocalMarketing.com
|
support@cairnslocalmarketing.com
|
0411 530 910

2. FACEBOOK IN 2012
! 901
million
monthly
active
users
! 372M
daily
active
users
! 25
million
monthly
active
users
who’ve
used
4
Facebook
mobile
products
! vailable
in
more
than
70
languages
A
! ccounts
for
more
than
95%
of
social
networking
A
time
on
the
web

3. THE NEW TIMELINES LAYOUT
! ntroduced
to
Pages
on
Feb.
29th
I
! race
period
until
March
31st
G
! ll
pages
switch
to
the
new
Timeline
layout
on
A
March
31st.
! any
new
changes
such
as
no
default
landing
page,
M
bigger
custom
page
width,
large
cover
image
plus
many
more

4. What's
New
w ith
T imelines?
! C
over
Image
! F
riend
Feed
! P
rofile
Picture
! P
in
Posts
! A
bout
Section
! M
ilestones
! A
pp
Display
! S
tarred
Stories
! H
ighlight
Feed
! P
rivate
Message
! T
imeline
Navigation
! A
dmin
Panel
! A
ctivity
Feed
! A
ctivity
Log

5. 1.
Cover
Image
2.
Profile
Picture
3.
Timeline
4.
About
Section
5.
Apps
6.
Highlights
7.
Composer
8.
Pinned
Post
9.
Friend
Activity

6. COVER IMAGE

7. COVER IMAGE RESTRICTIONS
! 51
x
315
pixels
(min.
399
pixels
wide)
8
! ake
it
stand
out;
represent
your
brand
well
M
! O
–
Price
or
purchase
info
N
! O
–
Contact
info
such
as
website,
ph.
no.,
address
N
! O
–
Like
or
Share
references
N
! O
–
Calls
to
Action
i.e
Click
Like,
Sign
up
Now
N

8. GREAT COVER IMAGE EXAMPLES

9. PROFILE PICTURE
! 80
x
180
pixels
–
gets
resized
to
32
x
32
pixels
1
! ollows
you
around
Facebook
and
the
Web
F
! hould
be
your
logo,
brand,
product
or
spokesperson
S
! f
your
brand
is
you,
use
a
headshot
I
! an
be
creatively
combined
with
your
Cover
Image
C

10. COMBINING PROFILE PICTURE & COVER IMAGE

11. ABOUT SECTION
! 55
characters
long
1
! ood
to
include
URL
(start
with
http://
to
make
it
G
clickable)
! f
URL
is
too
long,
use
shortening
service
(bit.ly)
I
! hould
describe
your
company
and
what
you
do
S
! ntire
box
is
automatically
E
linked
to
your
Info
page

12. APP DISPLAY
! nly
4
O
displayed
–users
must
click
the
drop
down
/
more
arrow
! st
one
–
photos,
can’t
be
changed;
others
can
–
make
1
good
use
of
this
prime
real
estate
! humbnail
is
customizable
–
111
x
74
pixels
T
! hoose
thumbnails
that
encourage
the
user
to
click
C

13. HIGHLIGHT FEED
! llows
users
ability
to
choose
how
A
they
interact
with
your
page
! ighlights
–
what
FB
deems
most
H
important
! osts
by
Page
–
only
admins’
posts
shown
P
! osts
by
Others
–
everyone
except
admins’
posts.
P
Allows
users
to
see
what
others
are
saying
about
your
brand

14. TIMELINE NAVIGATION
! llows
users
to
easily
navigate
your
page
by
date
A
! ince
users
can
now
dig
deeper
into
your
page’s
S
history,
make
sure
you
prune
your
page
! o
through
each
date
in
your
page’s
past
and
G
ask,“Does
this
represent
my
company
the
way
I
want
it
to?”

15. TIMELINE NAVIGATION CONT’D
! tatistics
box
appears
at
the
end
of
S
each
month
! hows
what
/
who
the
page
has
S
liked,
how
many
likes
the
page
has
and
how
many
people
are
“talking
about
this”
i.e.
engaging
with
your
page

16. ACTIVITY FEED
! ctivity
Feed
is
the
new
Wall
A
! acebook’s
Edgerank
algorithm
decides
which
stories
F
are
to
be
displayed
and
which
are
to
be
hidden.
! dmins
can
change
/
edit
any
post
with
the
little
A
pencil
icon
at
the
top
right
of
all
posts.
! dmins
can
also
disable
posting
for
specific
fans
in
A
case
someone
starts
spamming
your
page

17. PIN POSTS
! inning
posts
keeps
it
at
the
top
of
your
activity
feed
P
for
7
days
! se
it
for
important
updates,
U
contests,
announcements
etc
! dd
links
and
additional
info
in
A
the
description
! in
posts
by
clicking
pencil
icon
P
at
the
top
right
of
the
post

18. FRIEND FEED
! ocuses
on
highlighting
the
users’
friends’
interaction
F
with
the
page.
! hows
interaction
from
your
fans’
friends
S
! ncreases
social
proof
I
! eature
can
be
turned
off
F
in
admin
panel

19. MILESTONES
! sed
to
highlight
important
dates
&
events
U
! dmins
set
the
date
of
milestones
which
enter
the
A
timeline
at
that
date
! ilestones
hold
more
weight
in
FB’s
algorithm
so
M
they
will
appear
in
more
fans’
newsfeeds
! se
for
new
store
opening,
U
new
product
launch,
when
you
company
was
founded
etc

20. STARRED STORIES
! imilar
to
Milestones
but
not
as
big
of
an
event
S
! ny
post
can
be
starred
so
that
it
stands
out
A
! tretch
to
fill
up
entire
page
(both
sides)
S
! ates
can
be
changed
so
they
D
appear
where
you
want
them
to
in
your
page’s
timeline

21. PRIVATE MESSAGE
! ans
and
non-­‐fans
can
send
messages
to
pages
F
! his
feature
can
be
turned
on
or
off
T
! ages
can
only
respond
–
not
initiate
a
conversation
P
! ages
can
only
send
2
messages
back
for
every
1
P
received
! ot
to
be
used
to
sell
–
use
it
to
build
trust
and
N
relationships
with
your
fans

22. ADMIN PANEL
! ppears
at
the
top
of
your
page
A
! an
be
hidden
from
view
C
! llows
for
quick
access
to
A
stats
such
as
notifications,
likes,
messages
and
Insights
! lso
where
you
edit
your
A
page
info
and
settings

23. ACTIVITY LOG
! llows
admins
to
see
page
activity
broken
down
by
A
category
! rovides
admins
with
easy
access
to
all
parts
of
their
P
page

24. WRAP UP
! imelines
become
mandatory
as
of
March
31st
2012.
T
! efault
landing
pages
/
welcome
tabs
do
NOT
exist
D
inside
the
new
timelines
layout
! ll
apps
will
function
as
normal
A
! ustom
page
sizes
have
increased
to
810
pixels
wide
C
! mbrace
the
changes
or
become
obsolete!
E