The document discusses new features and changes to the Facebook Timeline for small businesses, including details on customizing cover images, tabs, and post types. Key updates include new post options like milestones and offers, as well as improvements to the admin panel for managing page interactions and insights. The document also provides advice on how to effectively utilize these features to enhance social media engagement.

1. Social Media for Small Business
The New Facebook
Timeline

2. What’s New
 Cover Image
 Tab/App Images
 Custom Tabs
 Activity Log
 New Post Types
 Highlighting Posts – Pin, Star, Highlight
 Page Layout – Admin Panel
2

3. Cover Image
• Maximum Size – 851px wide by 315 px tall
• Profile Photo appears in bottom left corner so leave space open
• Cannot include: price or purchase info, contact info, calls-to-
action, or reference to FB features (i.e. Like or Share)
• Hover your mouse over the image area until ‘Cover Image’ button
appears, then click and follow instructions to upload your image
3

4. Tabs/Apps
 Tabs or Apps are below the Cover Image
 You can only see the first 4
 Photos is always first, but the order of the others can be
changed
 Your Custom Tabs are now here also
 To see them all, click on the down arrow to the right
 Hover your mouse over one until the ‘pencil’ icon appears –
then click on that to get a menu of choices – this is how you can
change the order
4

5. Tab/Apps Images
 The App Images can all be changed except
Photos
 The size is 111px wide x 74 px tall
 Click Manage, then Edit Page at the top of
the Admin section
 Click Apps in the list to the left
 Click Edit Settings for the App that you want
– then click Change next to Custom Tab
Image and follow the instructions to upload
your image (you can also change the name
here)
5

6. Custom Tabs
• My Custom Tab
• Width is changed to 810 px
• Has to be clicked to open
from the Apps section
• No default tab option
Question – will custom tabs still be useful?
6

7. Activity Log
 Also under Manage menu
 Click the circle to get the choices
 Allow, Highlight or Take off the Page
 Change the date
 Add a location
7

8. New Post Types
 Status - no change
 Photo/Video – no change
 Event – will take you to the Create Event form
 Milestone – a new option
– Use for important events and updates in your business
– Can go back in time and add previous milestones
– Milestone posts go all the way across the page
 Question – to create a poll
 Offer – new option in beta testing
– More info at Help – Visit Help Center – Create and Manage Pages - Offers
8

9. Milestone Posts
Milestone posts go across the entire page
9

10. Highlighting Posts
 Hover your mouse over a post to bring up the icons
 Click the ‘Star’ icon to Highlight the post – changes it to go all the
way across the page
 Click the ‘pencil ‘ icon to bring up a menu
• ‘Pin to Top’ moves the post
to the top of the Timeline
for 7 days
• You can also change the
date and add a location
10

11. Admin Panel
 The Admin Panel gives you quick access to several areas – some
new, some not – Notifications, Messages, Fans, Insights, Tips
The Admin Panel can be hidden to make
if you are just working on the Timeline
11

12. Admin Panel
 Notifications – the same as you see on your personal Profile
 Messages – NEW – fans can now send direct messages to the
page that don’t appear on the News Feed or Timeline
 Fans – update on latest new fans
 Insights – gives you information on how your page is working
 Tips – tips from Facebook – changes regularly
 Menus to further information
– Manage
– Build Your Audience
– Help
12

13. Edit Page – Manage Permissions
 Posts by others can be ‘allowed’ or ‘not allowed’ by default
 Click Manage – Edit Page – Manage Permissions
13

14. Thank You
 Thank you for taking the time to watch my
presentation. My own Facebook Page Timeline is
a work-in-progress, but you can check it out …
– www.facebook.com/launchitsocialmedia
 For more information, please check out the
following pages…
– Website – www.launchitsocialmedia.com
– Blog – www.launchitsocialmedia.com/blog
14