The document provides recommendations for several B2C marketing strategies including hosting creative contests to engage customers, offering free items with purchases to build loyalty, focusing on mobile-first marketing given customers' use of phones, implementing membership programs with tiered rewards like Sephora's to incentivize higher spending, using SEO and social media where customers conduct online research, turning current clients into brand ambassadors through referrals and testimonials, and creating relevant blog content to generate demand and improve business.

1. B2C STRATEGIES

2. Hosting Creative & Engaging Contests
• PAYTYM offers
• Wafers – try all three new flavors and vote your fav.
to win prizes

3. Add a free offer with a purchase.
• They will come back again – build customer loyalty.
• React favorably to something extra.

4. Invest in mobile-first marketing.
• Today practically customers live on their mobile
phones.
• Don’t offer a miserable mobile shopping experience.
• Even on high-tech smartphones and tablets, many
B2C sites are slow to load and tough to navigate.
• As a result, customers who want to place an online
order postpone their purchase until they reach a
desktop computer later, or abandon their shopping
carts entirely.

5. Membership Programs
• Ex- Sephora has an extremely effective membership
program dubbed “Beauty Insider”.
• The membership program is a merit-based program
that separates consumers into three different
member tiers: Beauty Insider, VIB and VIB Rouge.
• Each tier hosts its own set of exclusive rewards.
• The rewards in the highest tier (VIB Rouge) are so
appealing to consumers that it provides heightened
incentive to spend more so they can breach the price
threshold..

6. SEO and social marketing
• Potential clients want information that is fast and
easily understandable. We’ve found that our target
market spends a lot of time on social media channels
like Facebook, Twitter and LinkedIn, so that's where
we focus.
• Google research shows 27 percent of shoppers use
search engines to research products while they’re in
stores.

7. Social marketing
• Moreover, the average consumer visits more than 10
resources on the web before they finalize a purchase
decision, varying from sites discovered on search to
social forums.

8. Content Marketing
• The web has provided a critical medium for the
delivery of relevant content and information
designed to educate prospects and generate
demand.
• In terms of content marketing, B2C marketers have
found success with blogs written specifically to
appeal to consumers who may be interested in
unique products.
• A report from Technorati found that nearly 80
percent of entrepreneurs who maintain blogs said
that their content has improved business.

9. Make your clients your ambassadors.
• Turn current clients into ambassadors of your brand.
This includes emailing coupons out to current clients
and asking them to refer friends and other family
members to our company.
• Testimonials from current clients speak volumes in a
business-to-consumer marketing strategy. A personal
testimonial like this one does more to motivate
consumers to contact us than anything we could
write ourselves.

10. Thank you