The document highlights how the average person spends over 7 hours online daily, detailing the distribution of time across activities such as checking email (24%), engaging in social media (28%), reading content (23%), and shopping online (6%). It emphasizes marketers' opportunities within these activities, including utilizing email marketing, video ads, social media advertising, and site retargeting. Overall, it underlines the importance of leveraging digital advertising to effectively reach audiences during their online activities.

1. 7.6HOURS
Approx. 2 hours a day
CHECKING EMAIL
About 24% of the average person’s
time online is spent checking and
sending emails.
Inboxes get more engagement than any other
marketing channel. Marketing emails and
newsletters are prime opportunities for
reaching audiences.
MARKETER OPPORTUNITY
Approx. 4.5 hours a day
SURFING CONTENT
Around 23% of a person’s time online
is spent reading anything from
personal blog posts to professional
industry reports.
Marketers can target their specific audiences
on the sites they frequent the most with
display advertising.
MARKETER OPPORTUNITY
Approx. 2 hours a day
WATCHING VIDEOS
Around 19% of a person’s online
time is spent on video each day.
Video advertising is on the rise. It offers
marketers ways to reach audiences not just in
pre-roll video ads, but video overlay ads and
display ads surrounding the player.
MARKETER OPPORTUNITY
Approx. 5 minutes a day
SEARCHING
About 1% of a person’s time online
is spent on search engines ranging
from Google, Bing and Yahoo to
industry-specific search sites.
Marketers can leverage search retargeting, a
form of display advertising, alongside search
engine marketing to reach their audiences.
Studies show that display boosts branded
search and direct search activity.
MARKETER OPPORTUNITY
Approx. 2 hours a day
ENGAGING SOCIAL
MEDIA
Over 28% of the time people are
engaged on social networking sites,
reading friends' posts and news
stories and watching videos.
Social media sites like Facebook, Twitter and
LinkedIn serve digital display ads to audiences
as they browse and connect with friends.
MARKETER OPPORTUNITY
Approx. 30 minutes a day
SHOPPING ONLINE
Roughly 6% of a person’s online time is
spent shopping for anything ranging from
new shoes to construction equipment.
Today’s marketers can use site retargeting to
stay top-of-mind with their audience and bring
visitors back to their website.
MARKETER OPPORTUNITY
24%
Checking
Email
6%Shopping
Online
28%
Surfing
Social
Media
23%
Surfing
Content
1% Searching
19%
Surfing
Video
How People Spend Their Time Online
Every minute is a marketing opportunity!
49% of digital media consumption is through mobile devices
multiview.com | solutions@multiview.com
Did you know that the average person spends
over 7 hours a day online? They are constantly
connected, whether on desktops, tablets or
mobile phones.
Offline media consumption is still high, but
breaking through the clutter on TV and in print is
difficult and expensive. Digital advertising makes
the most of your audience’s time online by
marketing to every moment they're on the web.
7.6HOURS
7.0HOURS
ONLINE
OFFLINE
Sources:
MultiView created this graphic based on research from multiple sources including:
Pew Research Center, Convince and Convert.com, Marketing Charts.com, Statista.com, Go-gulf.com, Yahoo.com