techmagnate_case_study_newu
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NewU is an e-commerce venture of Dabur India Limited focused on beauty and lifestyle products. It faced challenges competing online and with its website design. Techmagnate proposed redesigning the website in three phases, starting with a complete redesign. This led to a 200% increase in traffic, 183% more new visitors, and 152% more pageviews over five months. Paid conversions increased 1073% and organic conversions 300%. The overhaul exceeded all expectations.
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techmagnate_case_study_newu
- 1. CASESTUDY TECHMAGNATE Convert Browsers to Buyers New U - A Dabur Enterprise Stylish Classy Beautiful Focused on beautifying lives, NewU is an e-commerce venture of Dabur India Limited.
- 2. NewU is an FMCG venture of Dabur that has created a significant presence for itself in the Indian beauty and lifestyle industry through a national network of brick-and-mortar storefrontsestablishedacross22citiesinthecountry. The NewU product line includes cosmetics, skin care products, hair care, fragrances, men's grooming products andotherlifestyleproducts. Already an established presence on the Indian retail map, NewUwantedtomakein-roadsintotheecommercespaceas well. However, the brand faced tough competition because other brands held a significant market share in the lifestyle vertical. NewU also faced significant challenges vis-à-vis their websitedesignandusability. Techmagnate suggested an overhaul of NewU's online presence and we presented them with a comprehensive plan to be rolled outinthreestages. Phase 1 was related to a complete redesign of their existing ecommerce website. In Phases 2 and 3, we would begin extensive SEOactivityalongwithbeginningpaidcampaignsforNewUthroughFacebookandGoogleAdWords. Working with NewU demonstrated to us very clearly that a concerted effort rolled out through an organized and focused manner canachieveresultsthatexceedallexpectations. Inanextremelyshortspanof5months(February–July2015),wehaveseenthefollowingresults: Approximately200%increaseinoveralltraffic. Thenumberofnewvisitorstothesiteincreasedby183%. Pageviewsincreasedby152%. Bounceratedecreasedby11%. Campaign Performance Comparison Values 150000 100000 50000 0 Sessions Users Metrics Pageviews Feb 1-28, 2015 Jul 1-22, 2015 The Results The Solution The Client The Challenge
- 3. Inthesamespanoftime,wehadalsoachievedthefollowing: Traffic from paid sources increased by 245% and new userstositeincreasedby205%. Trafficfromorganicsourcesincreasedby90%andnew visitorsincreasedby65%. Paid Ecommerce conversions increased by an astounding1073%! OrganicEcommerceconversionsincreasedby300% Learnings We were able to achieve remarkable market penetration in a competitive space in an extremely short time. We were also able to drivetrafficandincreasesaleswithlimitedadbudgets.Bottom-line:efficiencyiskeyforsuccess. Performance (Paid) Metrics Sessions New Users Feb 1 - 28, 2015 Values 12000 10000 8000 6000 4000 2000 0 Performance (Organic) Metrics Sessions New Users Feb 1 - 28, 2015 Values 2500 2000 1500 1000 500 0 Ecommerce Conversion Rate (Paid) Percentage Months Ecommerce... Feb 1 - 28, 2015 Jul 1 - 22, 2015 0.80% 0.60% 0.40% 0.20% 0.00% Ecommerce Conversion Rate (Organic) Percentage Months Ecommerce... Feb 1 - 28, 2015 Jul 1 - 22, 2015 1.00% 0.80% 0.60% 0.40% 0.20% 0.00%