Nexmoo offers the Facebook marketing service - http://www.nexmoo.com/internet-marketing

2. INDEX
• What is Facebook?
• Why You Should Care?
• What is Facebook Marketing?
• Business Goals for Using Facebook
• How To Use Facebook for Business?
• Advertise on Facebook
• Ads Performance Measurement
• What we have to do for you?
• Example of Business Page
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

3. Marketing Type
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

4. What is Facebook?
• Facebook is a social network for connecting people with those around them ... friends, co-workers, or simply others
with similar interest.
• It is a tool for connecting people with those around them. And, as with any social media tool, marketing have an
opportunity to use Facebook to expand their online footprint and directly engage with customers and prospects.
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

5. Why You Should Care?
• Facebook Currently has over 955 Million Users, 543 millions mobile users and that number continues to grow
steadily.
• According to survey, it is currently the second most popular website in the world & 1st social network site.
• Facebook Users:
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

6. What is Facebook Marketing?
• Facebook marketing is an essential tool to connect with existing and potential customers and build long-term
relationships that generate repeat business.
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

7. Personal Profile vs Business Page
• Set up a personal profile first and then create a business page that you will administer.
• Personal profile have friends (mutual acceptance) and business pages have fans (one-way opt-in)
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

8. Business Goals for Using Facebook
• Get found by people who are searching for your products or services.
• Connect and engage with current and potential customers.
• Create a community around your business.
• Promote other content you create, including webinars, blog articles, or other resources.
• Generate leads for your business.
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

9. How to Use Facebook for Business?
• A Facebook business page is similar to a profile except that it is, by default, public, and users can Like and became a
“fan” of your page without first requiring approval from the page’s administrators. Creating a page is completely free
but will require your time to build and maintain.
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

10. Process to Create Business Page
 Build Your Page
Your page is the central place to grow your business, build your brand and develop relationships with your customers.
Connect with People
Now that you have a page, It is time to reach your current and potential customers. Connect with people who are the right fit or
business using Facebook Ads.
 Engage Your Audience
When you post content and have conversations on your page, you’re building loyalty and creating opportunities to generate
sales. Learn how to create content that will keep your audience interested.
 Influence Friends of Fans
When people interact with your page, their friends can see it in their news feed as a story. Expand your audience by promoting
stories about people engaging with your page.
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

11. Advertise on Facebook
Facebook Ads allow you to promote your business, get more fans for your business page, drive more leads for your sales team. Facebook also
you to advertise a website or content you manage on Facebook (Like a group, Page, Event). The ad creation and management tools are
very similar to the Google Ad Words interface.
Facebook Ad Notes
o Choose your destination tab. This is the landing page that your ad will point to.
o Choose your ad’s title. Choose an eye-catching, concise title.
o Create ad copy for the body. Create compelling copy to promote your ad.
o Choose an image. Images are highly recommended, as they increase your ad’s click-through rate.
o Preview your ad. Then make changes as you see fit.
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

12. Advertise on Facebook
TARGETING
The second step is to choose your targeting options. Your ad is more likely to perform better and continue running
successfully if it’s being displayed to users who are most likely to be interested in your product or service. Select the
country you would like your ad to be displayed in. You can choose up to 25 countries, but note that if you target more
than one country, you won’t be able to refine your targeting to specific cities. Next, Choose the demographics you would
like to target. You can also target people by like/interests, and connections on facebook.
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

13. Process to Setup Facebook Ads
Create Your Ad
Advertise a website or something on facebook (page, Group, Event)
Target Your Audience
Target by Location, Gender, Age, Keywords, etc.
Set Your Budget
Set your daily budget, Schedule & pricing model.
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

14. How to Measure & Analyse Your Facebook Presence
ANALYTICS
Measuring results is a key part of any marketing strategy, and Facebook is no different. While you should use a tool like
Google Analytics to measure the traffic, leads, and customers driven from Facebook, it is important to understand that
Facebook also provides its own analytics data. Facbook Insight provides Facebook page administrators with analytics data
about page visits and engagement.
In the page overview section of insights, you can take a quick look at how many new likes your page has received as well
as the number of your page's fans who are actively engaging with your content. Referring back to our section about Edge
Rank, this engagement level factors into your content's ability to spread across facebook. A key metric to note here is the
percent change of active users. Increasing your number of active users can help drive traffic and leads to your business.
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

15. What We Have to Do for You?
To Promote Business Page
• Account setup & Fan Page Creation
• Timeline design
• Optimize fan age tabs & existing apps
• Group Creation
• Increase Fan Page Likes
• Event creates and host
• Company Notes and Distribute
• Groups Joined/Page Likes
• Monthly Tracking and Progress Report
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

16. What We Have to Do for You?
Facebook Advertisement
• keyword Research
• Writing Ads
• Launching Campaign
• Campaign Optimization
• Campaign Tracking
• Measurability & Reporting
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

17. Example of Business Page &Ads
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited

18. Connect With Us
THANK YOU
Pandiarajan Subburam
Managing Director at Nexmoo
Nexmoo Solutions (India) Private Limited
No. 18/8, Selva Rangaraja Street,Little Mount, Chennai - 600 015,Tamilnadu, India.
Website: http://www.nexmoo.com
Call: 9840001393
Email: india@nexmoo.com
Tele : (+91) 44 42352344
Private & Confidential. Document prepared and presented by Nexmoo Solutions (India) Private Limited