As social users, we heard advice about social media left, right, and center! The 10 most common ones I hear from people either through conversation, or conducted as a question in a training session are the ones listed in this ppt! Check out these statements, and ask yourself …do they sound right, or are they false? I’ve included a tip after each slide, which would tell you whether you’re right or wrong, and why.
Facebook live is a video stream originating in Facebook, but the exciting part is it streams live and then becomes a video available for replay. Check out the latest statistics and some tips to make marketing with Facebook live work for your business.
A video on Facebook is viewed ten times more than a photo or text. Ten times is a massive reach increase for those who are simply using photo and text marketing strategies. Facebook's developers know people will watch a video more and therefore a live video feed is pushed to the top of your audience's timeline. This point is so important because you are getting to reach everyone logging on with the help of Facebook for free.
Facebook marketing is a lot of fun
because there are a lot of things to
discover, but it can also get very
expensive if you don’t know what
you’re doing.
Follow the eight proven promotion
methods covered in this training so you can start your Facebook promotion
campaign on a solid path to success.
There are many ways to make money blogging. Here are some of the ways to make money with advertising on your blog.
Pay per click advertising
Sell your own advertising on your blog
Sell text links on your blog
CPM ad networks
Pop-ups
Paid reviews
Advertising Agencies are having to change the business model! We're living in the future! Since 2005 a rapid change has been happening with content and where we view and are exposed to it.
Today weather it's your smart phone, laptop, ipad, TV... content is everywhere!
It may seem as if there are no new and exciting ways to encourage interaction between brands and followers on Facebook. But have you really tried everything? One of the most overlooked and undervalued ways to increase customer excitement is by running a timeline engagement contest.
As social users, we heard advice about social media left, right, and center! The 10 most common ones I hear from people either through conversation, or conducted as a question in a training session are the ones listed in this ppt! Check out these statements, and ask yourself …do they sound right, or are they false? I’ve included a tip after each slide, which would tell you whether you’re right or wrong, and why.
Facebook live is a video stream originating in Facebook, but the exciting part is it streams live and then becomes a video available for replay. Check out the latest statistics and some tips to make marketing with Facebook live work for your business.
A video on Facebook is viewed ten times more than a photo or text. Ten times is a massive reach increase for those who are simply using photo and text marketing strategies. Facebook's developers know people will watch a video more and therefore a live video feed is pushed to the top of your audience's timeline. This point is so important because you are getting to reach everyone logging on with the help of Facebook for free.
Facebook marketing is a lot of fun
because there are a lot of things to
discover, but it can also get very
expensive if you don’t know what
you’re doing.
Follow the eight proven promotion
methods covered in this training so you can start your Facebook promotion
campaign on a solid path to success.
There are many ways to make money blogging. Here are some of the ways to make money with advertising on your blog.
Pay per click advertising
Sell your own advertising on your blog
Sell text links on your blog
CPM ad networks
Pop-ups
Paid reviews
Advertising Agencies are having to change the business model! We're living in the future! Since 2005 a rapid change has been happening with content and where we view and are exposed to it.
Today weather it's your smart phone, laptop, ipad, TV... content is everywhere!
It may seem as if there are no new and exciting ways to encourage interaction between brands and followers on Facebook. But have you really tried everything? One of the most overlooked and undervalued ways to increase customer excitement is by running a timeline engagement contest.
This morning while drinking my latte, I get a call from a new prospective client there very first question. How do I track the ROI in social? This question resonates with all businesses & marketers as we’re always looking to see the conversions of our investments.
The use of fresh and informative content is an approach that most entrepreneurs use to capture target clients online. Unfortunately, this strategy may not help businesses achieve much at the moment. That explains the reason for the current shift towards social media advertising. Also, visibility is a critical requirement for successful online marketing, and that makes social media a viable option.
As a result, the investment cost of social media advertising is rising gradually, and you may not see the results immediately. For that reason, you need a strategic plan to achieve success through social media and here are some of the tips you can use.
Brand new to Facebook Ads or just need a clearer understanding? Blank Page Consulting offers classes 1-2x a month in small group formats or at your corporate location. This slide deck is from our recent Facebook Ads Strategy Class + Workshop.
Classes offer tep-by-step instruction in how to strategically plan your Facebook Ads strategy + a hands-on technical walk-through in creating ads and utilizing the Facebook Ads Manager interface and tools.
If you have experimented with Facebook Ads before and haven't found success, be sure to attend both parts to identify what needs to change - AND to implement those changes successfully. (Updated September 2016)
Find out more about marketing classes & training services at http://blankpagestl.com/marketing-training/. For local St Louis marketing classes, check out our schedule at http://blankpagestl.eventbrite.com/.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Roughly 2.4 billion people worldwide are connected to the internet and 85 percent of them use email. However, only 73 percent of online adults use social media. Social marketing is an important component of every sales strategy, but don’t forget to also target people who prefer email over Instagram. Let's take a look at some best practices for reaching your customers with brilliant email marketing campaigns.
Email Marketing Masterclass: Email Automation DominationVanessa CEO
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up.
In this cannot miss session, award winning email marketing strategist & marketing consultant, Vanessa Cabrera will provide you with a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated indoctrination email series you've always wanted to create.
Three tips for small business SEO and Social Media Marketing Real-Time OutSource
As a small business owner, keeping up with the rapid changes in SEO and social media marketing can be overwhelming. Unfortunately, if you don't keep up with it, your company is likely to lose footing in a heavily saturated social media environment.
Here are a few of the things that you should be aware of as you start to shift your marketing focus to the social media platform.
The Latest Updates to Instagram and what they mean for Business!Real-Time OutSource
Instagram has released a range of updates recently. In addition to a new logo and color scheme, they're also updating and adding to their business tools as well.
So what are all the updates, and what do they mean to you and your business?
In spite of recent announcements regarding Facebook algorithm changes and security concerns, your business pages, and social media content can experience tremendous profits right now.
The new modifications in social media ads mean your potential consumers and followers will see more relevant ads, placing you in the front of their news feeds.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
Facebook’s lead generation ad campaigns are an excellent tool that will help you speed up the process and considerably improve the number of recent leads you’ve got coming back down the line.
In-depth look at the 10 steps to setting up your Facebook business page, integrating social media and business applications, and increasing your search engine success.
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RnFldG
Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.
Think about that, over 1.3 billion people using the same website day after day.
On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content.
In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users.
Of all Americans, 79% use Facebook at some level or another.
If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook.
Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day.
In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.
The point is, Facebook is a massive traffic monster.
You really cannot afford to miss out on Facebook and its marketing potential.
This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.
Event Hacks: 5 steps to crafting effective ads on FacebookPeatix
Want to get more reach for your Facebook event marketing campaigns but not sure where to start? Set out on the right foot with tips from seasoned Facebook event marketer, Mark Thompson, and start reaching the right audience without breaking the bank.
Get the ultimate toolkit to organizing amazing events for your community at http://ptix.co/28LpSff
Follow us for more #peatips and #eventhacks.
In the past week, I’ve heard this question multiple times.
What do I post on my pages? So I thought I would share my insights on what’s worked for me & our clients. I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception!
Too often I see marketers turn their social media accounts into the traditional old-school advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
This morning while drinking my latte, I get a call from a new prospective client there very first question. How do I track the ROI in social? This question resonates with all businesses & marketers as we’re always looking to see the conversions of our investments.
The use of fresh and informative content is an approach that most entrepreneurs use to capture target clients online. Unfortunately, this strategy may not help businesses achieve much at the moment. That explains the reason for the current shift towards social media advertising. Also, visibility is a critical requirement for successful online marketing, and that makes social media a viable option.
As a result, the investment cost of social media advertising is rising gradually, and you may not see the results immediately. For that reason, you need a strategic plan to achieve success through social media and here are some of the tips you can use.
Brand new to Facebook Ads or just need a clearer understanding? Blank Page Consulting offers classes 1-2x a month in small group formats or at your corporate location. This slide deck is from our recent Facebook Ads Strategy Class + Workshop.
Classes offer tep-by-step instruction in how to strategically plan your Facebook Ads strategy + a hands-on technical walk-through in creating ads and utilizing the Facebook Ads Manager interface and tools.
If you have experimented with Facebook Ads before and haven't found success, be sure to attend both parts to identify what needs to change - AND to implement those changes successfully. (Updated September 2016)
Find out more about marketing classes & training services at http://blankpagestl.com/marketing-training/. For local St Louis marketing classes, check out our schedule at http://blankpagestl.eventbrite.com/.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Roughly 2.4 billion people worldwide are connected to the internet and 85 percent of them use email. However, only 73 percent of online adults use social media. Social marketing is an important component of every sales strategy, but don’t forget to also target people who prefer email over Instagram. Let's take a look at some best practices for reaching your customers with brilliant email marketing campaigns.
Email Marketing Masterclass: Email Automation DominationVanessa CEO
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up.
In this cannot miss session, award winning email marketing strategist & marketing consultant, Vanessa Cabrera will provide you with a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated indoctrination email series you've always wanted to create.
Three tips for small business SEO and Social Media Marketing Real-Time OutSource
As a small business owner, keeping up with the rapid changes in SEO and social media marketing can be overwhelming. Unfortunately, if you don't keep up with it, your company is likely to lose footing in a heavily saturated social media environment.
Here are a few of the things that you should be aware of as you start to shift your marketing focus to the social media platform.
The Latest Updates to Instagram and what they mean for Business!Real-Time OutSource
Instagram has released a range of updates recently. In addition to a new logo and color scheme, they're also updating and adding to their business tools as well.
So what are all the updates, and what do they mean to you and your business?
In spite of recent announcements regarding Facebook algorithm changes and security concerns, your business pages, and social media content can experience tremendous profits right now.
The new modifications in social media ads mean your potential consumers and followers will see more relevant ads, placing you in the front of their news feeds.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
Facebook’s lead generation ad campaigns are an excellent tool that will help you speed up the process and considerably improve the number of recent leads you’ve got coming back down the line.
In-depth look at the 10 steps to setting up your Facebook business page, integrating social media and business applications, and increasing your search engine success.
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RnFldG
Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.
Think about that, over 1.3 billion people using the same website day after day.
On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content.
In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users.
Of all Americans, 79% use Facebook at some level or another.
If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook.
Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day.
In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.
The point is, Facebook is a massive traffic monster.
You really cannot afford to miss out on Facebook and its marketing potential.
This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.
Event Hacks: 5 steps to crafting effective ads on FacebookPeatix
Want to get more reach for your Facebook event marketing campaigns but not sure where to start? Set out on the right foot with tips from seasoned Facebook event marketer, Mark Thompson, and start reaching the right audience without breaking the bank.
Get the ultimate toolkit to organizing amazing events for your community at http://ptix.co/28LpSff
Follow us for more #peatips and #eventhacks.
In the past week, I’ve heard this question multiple times.
What do I post on my pages? So I thought I would share my insights on what’s worked for me & our clients. I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception!
Too often I see marketers turn their social media accounts into the traditional old-school advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
Learn how to use Facebook advertising to achieve your internet marketing goals. Areas covered include:
- Facebook account basics
- Defining advertising goals
- Creating Facebook ads
- Using effective landing pages
- Reporting & optimising
- Hot tips
This presentation features information on the costs associated with advertising on the internet, and more specifically on social media.
Find more on www.p2psocialmediaguide.wikifoundruy.
Social Media Workshop: Social Advertising OverviewPlaid Swan
A general overview of traditional & social advertising including how social should fit as part of your marketing mix. Focus is on Facebook & Instagram ads, goals, and best practices. Also covers the difference between Facebook promoted and boosted posts. May 2018
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Social Media Advertising With Google Wildfire and Polk Data Brian Pasch
Brian Pasch discusses Social Media Advertising with the Google Wildfire in this webinar that was presented in September 2013. Learn how to leverage Facebook advertising and Polk data targeting to sell more cars.
Vibes Communication is top digital marketing agency in Delhi NCR India. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
Social Media: Understanding the Digital Generation Lara Abdulhadi
A few stats and facts to help you understand the Digital Generation.
Understanding the shift in digital marketing and the usage of different platforms will assist you in tailoring content for these Social Customers, through quality content which increases engagement and brand loyalty.
Instagram for Business – A beginners guideLara Abdulhadi
What to expect from ‘Instagram for Business – A beginners guide!’
Getting started on Instagram
What to share on Instagram
Acquiring Followers on Instagram
Instagram Tags
Linking your Instagram to your FB Page for Business
BEFORE you start a Facebook Page and claim that this puts you on the social media grid, remember those important steps that will ensure you have solid presence online.
Email Marketing and Social Media Marketing are crucial and the digital sphere now adays. Although many argue that Social Media is the big smash to focus on, E-Mail Marketing is not that old. You just need to know how to create, send, and track your messages with ease and efficiency in order to stay in touch with your customers.
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
10. Questions to answer in order to build a successful strategy
• Write down specific objectives on why you want to
be on Facebook
• Who are you target audience? List their
demographics in detail?
• What tone of voice represents your brand most?
• How will you handle negative complaints about your
brand?
• Who will be responsible for running your Facebook
page?
28. We shall Focus on Two
Basics in this PPT:
[A] Boost your Posts =
Engage your fan base
[B] Promote Your Page =
Build your Fan Base
29. Other Objectives….
• Clicks to Website: Send people to your website
• Website Conversions: Increase conversions on your website. You'll need a
conversion pixel for your website before you can create this ad
• App Installs: Get installs of your app
• App Engagement: Increase engagement in your app
• Offer Claims: Create offers for people to redeem in your store
• Local Awareness: Reach people near your business
• Event Responses: Raise attendance at your event
• Video Views: Create ads that get more people to view a video
34. Step 2-C: Optimize
Notes:
Optimize for PAGE LIKES
You can choose to bid for your objective, clicks or impressions. Your choice determines how you pay and who your ad is
served to.
For example, when you optimize your bid for the Page like objective, you'll be charged when your ad is served to people
within your audience who are more inclined to like your Page.
Optimize for CLICKS
You can choose automatic or manual bid pricing.
Using automatic will set your bid so that it's optimized to help you reach your objective.
Using manual will let you pick a maximum bid. You can choose to pay per click (CPC) or per 1,000 impressions (CPM).
Your ads won't be optimized to help you reach your objective.
35. Step 3: Create your Ad
Each image you add will create a
different ad in your ad set. After
your campaign starts, you can
monitor how audiences respond
to the different images.
Accordingly you can decide
which Ads to keep, and which
ones to stop for best results.
37. Step 4: Wait for your Ad to be Reviewed
Facebook reviews ads to make sure they are inline with the
platform design guidelines and advertising guidelines.
Design Guidelines
• Recommended image size: 1,200 x 444 pixels
• Your image may not include more than 20% text
• Text: 90 characters
39. Understanding your Facebook Ads Manager
• Status: Allows you to start/stop your Ads
• Ad: The name you've given your Ad
• Delivery: Indicates if your Ad is running or not, or whether its approved or not
• Results: The number of actions as a result of your ad depending on your Ad
objective
• Cost: The average you paid for each action associated with your objective
• Reach: The number of people your Ad was served to
• Frequency: The average number of times your ad was served to each person
• Clicks: The total number of clicks the Ad received.
• Click-Through Rate (CTR): The number of clicks you received divided by the
number of times your ad was served by Facebook
• Total Spent: What has been spent so far during your campaign
• Max Bid: If you chose manual bidding rather than optimizing, this is the max bid
you set when creating your Ad
• Average Price: The average amount you paid for each action, click, or 1,000
impressions
40. 10 TIPS BEFORE STARTING YOUR
FACEBOOK PAGE
Additional Resources
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50.
51. About the Author
With a strong background as a Social Media
Strategist, Lara is a blogger, who brings together
her online experience and business background to
set the direction and strategy for clients. Her
diverse list of clientele in which social media
strategies was tailored for include both local and
regional clients.
Lara holds an MBA from the New York Institute of Technology,
and offers social media training for individuals and organizations,
along side consultancy and strategy.