The document outlines various job listing and advertising options on a job site. It describes enhanced listings that include premium positioning and branding. It also discusses options for featured jobs like jobs of the week. Targeted advertising options are presented that can appear alongside relevant search results. Additional options include employer profiles, video content, access to a CV database, and online advertising placements like logos, buttons, and banners to increase brand recognition and attract candidates.

2. Jobsite Options

3. Enhanced Listing
•Text listing with logo
•Live for one month

4. Enhanced Premium Listing
•Premium position
•Targeted alongside
relevant search results
•Easy to find on page 1
•Live for one month

5. Additional Listing
Options

6. Branded Job
•Specially
templated and
built to spec
•Branded design
•No competitor
adverts

7. Featured Job (Job of the week)
•Home page presence
•Live for one week
•Instant impact to all users
•Direct to application in one
click

8. Targeted Job/Sponsored Job
•Appears at top of search
results
•Targeting relevant
candidates to your job
efficiently
•No scrolling
•Specialist brand
association

9. Employer Profile Site
•Sell your company to
potential employees
•Fully bespoke to your key
information
•Links to benefits, profiles
and vacancies

10. Video
•Assists your company
information page
•Sell your company to
potential employees in a
concise and clear way
•Increase traffic and views
on YouTube channel
•Be creative and innovative

11. CV Database

12. CV Database
•Instant access to over
4,000 candidates
•Search by keywords, self-
selected options, job
description match or ideal
cv match
•Regularly updated
•Add to basket option

13. Online Advertising/
Branding

14. Featured Recruiter/Agency Logo
• Company logo on home
page
•Links straight to company
info page
•Use your brand to attract
or use to increase your
awareness
•Limited space

15. Run Of Site/Targeted Button
•ROS appears throughout the
site (incl homepage and job
descriptions)
•Targeted appears next to
relevant searches and jobs
•Great brand recognition
tool
•Link to jobs or external URL

16. Run Of Site/Targeted Banner
•Large presence
•Prominent position
•ROS appears throughout
the site (incl homepage and
job descriptions)
•Targeted appears next to
relevant searches and jobs
•Great brand recognition
tool
•Link to jobs or external
URL

17. Homepage Mid-Page-Unit
•Highly exclusive for one
month
•Prominent position in the
middle of the homepage
•Seen by every visitor
•Great brand recognition
tool
•Link to jobs or external
URL

18. Content Options

19. Relevant candidates who aren’t looking for a job
*PRWeek candidate survey 2011

20. How can we attract passive candidates directly to you?

21. How can a leaderboard attract passive candidates directly to you?
Premium position
at the top of the site
Promote
your ideal message quickly
Run of site
gives exposure to most users
Creative attraction
with rich media options

22. How can we attract passive candidates directly to you?

23. How can a targeted banner attract passive candidates directly to you?
Targeted exposure
to specific audience
Synonymous
sections linked
to your brand
Higher relevance
Increase click-through rate
Creative attraction
with rich media options