This document summarizes a TripAdvisor presentation about how the travel industry is changing and what this means for tourism businesses. It notes that TripAdvisor is the world's largest travel site with over 50 million monthly users. It provides statistics on TripAdvisor's growth and details how travelers now use TripAdvisor and social media throughout their travel planning process. The presentation recommends that tourism businesses register with TripAdvisor's free Management Center tool, respond to reviews, add their content and engage travelers on TripAdvisor forums to better manage their online presence and influence travelers.
Presentation by TripAdvisor to the Connecticut Lodging Association on how to maintain your online reputation through actively following and responding to online comments.
Glasgow City Marketing Bureau partnered with TripAdvisor, the world’s largest travel site, to excite businesses about increase the city’s visibility on channel.
Every month, millions of visitors come to TripAdvisor to research businesses and plan their next trip, so we encourage you to take advantage of the tremendous opportunities offered by this global marketplace.
Presentation by TripAdvisor to the Connecticut Lodging Association on how to maintain your online reputation through actively following and responding to online comments.
Glasgow City Marketing Bureau partnered with TripAdvisor, the world’s largest travel site, to excite businesses about increase the city’s visibility on channel.
Every month, millions of visitors come to TripAdvisor to research businesses and plan their next trip, so we encourage you to take advantage of the tremendous opportunities offered by this global marketplace.
BTO 2015 | TripAdvisor | Reputation and other trendsBTO Educational
BTO 2015 Side TWO | Giovedì 3 dicembre
#1 Focus Hall
TripAdvisor. The World of
14.20 : 15.10
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/tripadvisor/
50 minuti dedicati all’universo TripAdvisor.
I nuovi trend individuati dalle loro ricerche (mobile, connected travelers, rilevanza crescente della destinazione, viaggi internazionali e altro), i nuovi studi sulla rilevanza della reputazione, sulla connessione tra hotel engagement e hotel performance (anche in termini di roi), e infine le azioni che influiscono positivamente sull’engagement.
Keynote Speaker
Gianluca Laterza – Territory Manager Southern and Eastern Europe TripAdvisor
Introduzione, moderazione e conclusioni
Robert Piattelli – Co-founder BTO Educational
GCMB partnered with Viator, the world's leading resource for researching, finding and booking the best travel experiences worldwide, to help businesses capitalise on their full range of tools.
BEST PRACTICES IN TRAVEL WEBSITE
TESTING AND OPTIMIZATION 2 - Search
Download at: http://www.travelweekly.com/uploadedFiles/PDFs/021213BestPractices-Search.pdf
Guerrilla marketing recommendations to increase awareness and usage of Expedia on college campuses. Presented to the Expedia Boston Office by BU Guerrilla Marketing Society's Expedia Team. If you have any questions or would like to see more of our work, please visit our website: https://www.bostongms.com
Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com Laughlin Rigby
This is a presentation illustrating some best practice examples of how hotels and tourism businesses are using social media. It also then demonstrates the benefits to tourism businesses of the new social media platform for the industry called Travelshake.com. Contact Travelshake Social Media at info@travelshake.com or call +353 (0)1 44 333 65 for more information or a free quote and social media audit. Visit: www.TravelshakeSocialMedia.ie
Introduction to iTravel - Presentation by Axel Schmiegelow, Founder & CEO of iTravel at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
BTO 2015 | TripAdvisor | Reputation and other trendsBTO Educational
BTO 2015 Side TWO | Giovedì 3 dicembre
#1 Focus Hall
TripAdvisor. The World of
14.20 : 15.10
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/tripadvisor/
50 minuti dedicati all’universo TripAdvisor.
I nuovi trend individuati dalle loro ricerche (mobile, connected travelers, rilevanza crescente della destinazione, viaggi internazionali e altro), i nuovi studi sulla rilevanza della reputazione, sulla connessione tra hotel engagement e hotel performance (anche in termini di roi), e infine le azioni che influiscono positivamente sull’engagement.
Keynote Speaker
Gianluca Laterza – Territory Manager Southern and Eastern Europe TripAdvisor
Introduzione, moderazione e conclusioni
Robert Piattelli – Co-founder BTO Educational
GCMB partnered with Viator, the world's leading resource for researching, finding and booking the best travel experiences worldwide, to help businesses capitalise on their full range of tools.
BEST PRACTICES IN TRAVEL WEBSITE
TESTING AND OPTIMIZATION 2 - Search
Download at: http://www.travelweekly.com/uploadedFiles/PDFs/021213BestPractices-Search.pdf
Guerrilla marketing recommendations to increase awareness and usage of Expedia on college campuses. Presented to the Expedia Boston Office by BU Guerrilla Marketing Society's Expedia Team. If you have any questions or would like to see more of our work, please visit our website: https://www.bostongms.com
Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com Laughlin Rigby
This is a presentation illustrating some best practice examples of how hotels and tourism businesses are using social media. It also then demonstrates the benefits to tourism businesses of the new social media platform for the industry called Travelshake.com. Contact Travelshake Social Media at info@travelshake.com or call +353 (0)1 44 333 65 for more information or a free quote and social media audit. Visit: www.TravelshakeSocialMedia.ie
Introduction to iTravel - Presentation by Axel Schmiegelow, Founder & CEO of iTravel at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
Jeremy Stoppleman has built an amazing company and product in Yelp by unlocking a powerful network effect. But he’s not satisfied… Although his product is well liked, it only delivers on part of the customer benefit – it helps you find great restaurants, but not book a table. It drives him nuts that after finding a great place to eat, his users need to open up another app, OpenTable, to book a table, often only to find out nothing is available, so back to Yelp to find a new restaurant. Sound familiar? We have all probably experienced this many times. It seems like it would be straightforward to leverage Yelp’s powerful network effect to bust into the booking space, but OpenTable also has a powerful network effect between restaurants and diners. Jeremy has asked you to take a few hours and solve this problem for him.
This presentation includes data from 2009 and 2010 on teens and adults sending or receiving sexually suggestive nude or nearly nude images by cell phone - also called sexting. Presented to the 2010 conference of the Association of Internet Researchers, the talk includes demographic data on who engages in these behaviors, as well as some teen focus group data on the differences in language used to talk about sexting experiences between boys and girls.
Opening up Education: a Support Framework for Higher Education Institutions b...EduSkills OECD
This presentation was given by the Joint Research Centre – the European Commission’s in-house science service at the international seminar “Opening higher education: what the future might bring” 8-9 december 2016, in Berlin, Germany, jointly organised by OECD Centre for Educational Research and Innovation (CERI) and Laureate International Universities (LIU).
This presentation was given by Anant Agarwal at the international seminar “Opening higher education: what the future might bring” 8-9 december 2016, in Berlin, Germany, jointly organised by OECD Centre for Educational Research and Innovation (CERI) and Laureate International Universities (LIU).
As various smart home technology companies spring up in India, in this report, we explore how smart homes can benefit the elderly by listing the cultural dimensions of the elderly in India and taking a closer look at a model for elderly care in Norway for inspiration.
The Technological Singularity is a future point in time when technology will rapidly improve itself to surpass human intelligence, changing human life as we know it. In this report, the following topics are covered:
What is the Singularity?
How is it predicted?
What are its implications?
What does it mean for human evolution?
What when it happens: Utopia or doom?
Beginnings of the Singularity
Questions that arise
BTO 2014
2 e 3 dicembre, a Firenze in Fortezza da Basso
Helena Egan
Director, industry relations di TripAdvisor
Day ONE | Emirates Hall [VISIONI] | 12.20 - 12.45
http://www.buytourismonline.com/eventi/strategic-vision-of-tripadvisor/
BDW16 London - Charlie Ballard, TripAdvisor - TripAdvisor and Constant Change...Big Data Week
The world of travel is changing more rapidly than ever before, as consumers are inspired by low costs and social media to fly further away, more often, and for longer stays, and in general see more of the world.
This is all in addition to massive changes on the supply side with the rise of the sharing economy, downward price pressure and increased demand for diversification.
With the travel industry in such flux, long-term strategic planning can be an incredible challenge for any travel company. How can the travel industry predict ‘the next big thing’? With such global travellers, how does a hotel know where to invest next? What trending data can be safely relied on in this market?
As the world’s largest travel site, TripAdvisor is in a unique position to help the world’s travel industry better understand and react to these changes, but how does TripAdvisor play a role when its primary mission has always been to provide a voice to the traveller?
What is the value of the consumer data, what are the risks, and what are the potential benefits in terms of enhancing partner relationships? Let’s discuss.
A New Era of Travel: How to Stay Ahead of Travel Trends and Evolving Behaviou...AnneNguyen92
"A New Era of Travel: How to Stay Ahead of Travel Trends and Evolving Behaviours in a Post-Pandemic World" presented by Jessica Small at Mumbrella's Travel Marketing Summit 2023
Baidu travel kit is about opportunities and advantages for placing online advertisement in Baidu Travel section.
Baidu currently is the market leader for search engine in the world by having 66% of market share. Their market centralised in China, the country with the highest population in the world.
Particularly, this slide deck is intended to target blue-chip companies that is willing either to expand their service line or gain maximum online exposure in China.
Within this slide decks, you also will get informative data and thorough research about the demographic, market behaviour, potential and business opportunities.
The thrid of our three 'Social Media Performance Measurement' sessions at the 2011 ENTER/IFITT Conference presenting the case study of Milan City - Chiara Francalanci
Joyce Manalo provided SoMeT delegates an overview of the social media landscape in 2014 that includes user demographic and key platform updates for Facebook, Instagram, Twitter and YouTube in addition to emerging platforms. She compared key benchmarks of tourism boards’ social media marketing efforts against the travel industry sectors and against itself. Joyce highlighted how Tourism Australia, Tourism and Events Queensland, Pure Michigan, Visit California, Visit Los Angeles, and Visit Philly leverage their social media presence to align itself with its tourism strategy and goals. Lastly, she talked about social media marketing trends.
Joyce is a data analyst/reporter at Skift who researches and writes about social media trends, social marketing strategies, and competitive social analyses of travel brands. The two most recently published reports were about social media customer service and Instagram strategies.
Joyce is the product owner of SkiftIQ, a social data insights dashboard that tracks 2,500+ travel brands. This past October, she spearheaded Skift’s first social media awards for travel brands called the Skifties to acknowledge brands for their marketing efforts based on data and editorial context. Since 2007, she has produced and marketed visual and editorial content and developed online audiences. Her background in finance and culture allows her to quantify and qualify creative efforts in branding, messaging, editorial, and curation. She worked with YouTube and Contently and Gogo, to name a few.
Highlights of Joyce's presentations are summarized in our blog: http://www.sometourism.com/state-social-media-marketing-tourism-boards-joyce-manolo-skift-2/
Skift presentation at social media tourism symposium 2014Joyce Manalo
This was presentation, given by Joyce Manalo at Social Media Tourism Symposium, benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies.
2015 transitioning into a mobile world mpiRich Benjamin
Mobile web is evolving at an alarming rate, Businesses must adapt to the new consumers and how they search for products.
The Millennial Generation is a perfect example of the ever changing experience in web sales and marketing. There is not a one size fits all sales approach. Marketers must consider several sets of demographic behavior and develop individual strategies
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
11. 23 reviews & opinions postedevery minuteSource: ComScore e TripAdvisor August 2011 Sept 2011
12. TripAdvisor Unique Users TripAdvisor is the Worlds largest travel site with 52m Unique Users Europe 20.4m North America 15.4m Middle East & Africa 3.4m APAC 9.9m LATAM 2.9m Sept 2011
13. TripAdvisor – Worldwide The world’s largest travel website and another record traffic month! TripAdvisor is: +53% larger than Expedia +69% larger than Yahoo Travel Sept 2011
14. Our Travellers – Your Potential Customers It is all about the user journey Inspiration Where to go? How to get there? Where to stay? Travel Country What to do? Book Research Sept 2011
15.
16. iPadapp number 1 free travel app in Apple App Stores in 85 countries
17.
18. South Africa – Seasonality of Pageviews 2009-2011 stats – TripAdvisor Worldwide Pageviews South Africa Visual Sciences 2010 Cape Town Helena Egan Sept 2011
19. Growth of the social networking eMarketer Jan 2011 Cape Town Helena Egan Sept 2011
20. TripAdvisor Working With Facebook TripAdvisor Internal data Q3 2010 Sept 2011 +20m active users +1.5 billionpins! +5m new pins every day
25. Holiday planning 17 TripAdvisor.com Inspiration 30-40% Inspiration 30-40% Inform & Research 60-70% Review Inform & Research 60-70% This process takes approximately 30days Book Travel Book Source: December 2009 TripAdvisor travel trends survey – 1,200 respondent Advertiser feedback and Comscore / Google Study 2007 Cape Town Helena Egan Sept 2011
26. TripAdvisor travellers choosing destination Inspiration - Destination Selection Sept 2011 47% of our travellers book a different geo to the one they first started researching 32% use TA at the beginning when I am looking to be inspired with a destination to visit** 39% use TA at the beginning when I am choosing between destinations** OTA report Q1 & Q3 2010 December 2009 TripAdvisor Travel Trends Survey – 1,200 respondents **
27. When booking a hotel, which of the following will be your biggest influence of purchasing decision in 2011? Sept 2011 TripAdvisor Traveller Trends Survey – Q4 2010
38. Be active in the forums Sept 2011 90% of the forum posts are responded to in 24hrs! South Africa FORUMS: Topics: 19,660 Posts: 118,929
39. How can I get better presence… Sept 2011 If I was considering two comparable properties, the presence of management responses on one would sway me in its favor.
41. But often the community self-regulates too… Sept 2011
42. What would consumers like to see on your site Whichsocialmedia tools do you expect companies to use? Source: UK Customer Satisfaction Index, July 2010 UK Customer Satisfaction Index, July 2010 Sept 2011
43. Samples on who is already using UGC… Turisme Barcelona Deutschland Tourismus Sept 2011
44. And what do Consumers really think about it? Case study: Visit Scotland VisitScotland.com users agree: 81% : TripAdvisor reviews are appropriate 79%: TripAdvisor reviews are useful 72%: TripAdvisor reviews enhancecredibility 53%: More likely to book on VisitScotland.com Base - all who have seen Tripadvisor reviews on VisitScotland.com Sept 2011
46. Get more reviews – enrich your content Barcelona Turisme: hotel, attraction and restaurant reviews Sept 2011
47. Three powerful forces transforming travel Content Mobile Social Real Opinions Recent Relevant to you Friend Graph Sharing Consumption Always Available Location Based Socially Aware Sept 2011
48. Take-aways…. Sept 2011 Note to self: Register with the new Management Center today– FREE! Upload photos and videos to TripAdvisor – FREE! Use reminder tools to encourage guests to write reviews – FREE! Sign up for new review notification and respond to reviews – FREE! Add TripAdvisor content to your website with badges and widgets – FREE!
49. Thank you Helena Egan Head of Destination Marketing Sales Europe, Middle-East, Africa & Asia Tel. +44 7714 765 154 Email: hegan@tripadvisor.com Victoria Delany Sales Manager Destination Marketing Africa, Turkey & Eastern Europe Email :vdelany@tripadvisor.com Sept 2011
Our travelers It really is all about the user journey, they think about: Where to go, How to get there, where to stay and what to doClick 1 Where to go (Inspiration 30-40%)Destination pages and forum pages +71k cities We did an internal survey of our members and found that 32% of our users are looking at TripAdvisor for inspiration on which destination in the world to go to. To back this up further we have also carried out studies with an OTA that found that when we served display advertising directly into a series of specific destinations 47% of the users ended up purchasing a different destination from the one first researched ** all this data is further outlined in the appendixClick 2 How to get there (Inform & Research 60-70%)Seat Guru and Flight Meta Since our launch in 2000 we have built out an ever increasing number of ways for travelers to research their modes of transport from flights search, flights meta, seatguru, which allows you to find the best seat on the aircraft and Cruise Critic for the ever expanding cruise industryClick 3 Where to stay Business Travel & New filter graphic +460k hotels This was very much the heart of our content in 2000 but as you can see we are now much more than just hotel reviews however the scale of our content now reaching +40m reviews and opinions has allowed us to incorporate new functionality beyond filtering by price and star rating. You can now filter reviews by people who were on a similar type of holiday to you. E.g. Romance, Family, Couples, Business etc. We have also more recently been expanding into the holiday rental sector as well to make sure that we can offer a user the choice between a B&B, a Big Chain Hotel, a villa to a boutique hotel.Click 4 What to do Mobile App Graphic +640k attractions and restaurants on the site This is also a core section of the site and we have over 640k restaurants and attractions on TA now This content is great for the TripAdvisor travelers but is also fantastic in the Social Media and Mobile environments for people in their home markets as well as when travelling
Change to specific country
Social key initiative for TA – we are working on products to enable users to tap into the wisdom of their friendsOn siteMillions of FB users connecting per month and seeing friend content relevant to the cities they are planning their trips toFB users are more engaged – they are doing more of the things we want on the site, spending more time, viewing more pages, etc.FB users are 2x more likely to contribute contentOff site – Cities I’ve Visited Facebook appContinues to be engaging app on the platformMore than 20 million users1.5 billion pins added
This is great information for a creative on TA for the hotel industry, if you want to boost interaction and conversion rates it looks like that you should consider: Layering in the review/rating that your property has on TA. Examples are Hilton and Sol Melia in Europe using their ratings and our brand on the CPM creative If you have a good location you might want to show a map on a creative rotation to showcase the property next to great attractions or restaurants etc in the area
In the last week of August, “Reviews at a glance” debuted on all of TripAdvisor’s English-language domains. The feature appears on more than 20,000 properties – any property that has received at least 50 reviews in the last two years. The two-to-three word statements that appear most often in their reviews are displayed, in order of frequency. Travelers can click down on any of the terms to see the reviews behind them and gather more detail.
People were asked which social media tools they expected companies to use. 40% of consumers expected onsite reviews of products and services