Facebook provides businesses with unique marketing opportunities to interact with customers, manage their reputation, acquire new customers, and drive traffic to their website. Businesses can customize their Facebook page, promote sales and special deals, encourage customer interaction through polls and reviews to position their brand and increase awareness of their company. Similarly, job applicants should be aware that employers increasingly use Facebook to screen candidates and content posted could negatively impact potential hires.

2.  Facebook presents a unique marketing opportunity
for businesses and companies.
 The number of social media website users has been
vastly increasing over the years, and businesses and
companies have noticed and are making sure to
keep up with current trends.
 Marketing products and businesses on Facebook has
a viral effect because the information you put out
spreads far quickly, and is FREE.

3.  Customer Interaction–Facebook gives companies the forum and the
opportunity to build and better relationships with target audiences and
their customers.
 Reputation Management– Facebook allows businesses to gain a deeper
understanding of how their brand is perceived online through direct
feedback and monitoring what users are saying.
 New Customer Acquisition–Facebook pages are able to go viral and reach
new viewers due to free advertisement on personal Facebook pages.
 Feedback Mechanism–Facebook allows users to communicate their
experiences directly and give the company the opportunity to respond.
 Branding– Facebook can be used as a medium for creating brand
awareness in addition to a company’s corporate website. It provides brand
exposure to what may be a new audience and gives organizations the
opportunity to position themselves in new and unique ways.
 Drive Web Traffic– As a Facebook page grows its fan base, traffic to the
company website will increase. Facebook pages also appear in Universal
Search Results.

6.  1. Customize.

7.  2. Feature items that are on sale and/or special
deals going on.

8.  3. Set aside a forum for customer interaction.

9.  4. Include reviews (both positive and negative) and
encourage fun interaction through activities such as
a daily poll.

10.  5. Link to Facebook on other social media sites or
print advertisements.

12.  According to Mindflash.com, roughly 45% of
employers now use social media sites to inquire
about and screen potential hires.
 Of those surveyed, 35%of employers were reported
to have found content that caused them not to hire a
candidate for their desired position.
 18% of employers have found information that has
facilitated their decision to hire.

14.  When applying for a job position, make sure you are
aware of what exactly is on your Facebook page.
 DO:
 Express creativity, use proper grammar and
punctuation
 Include awards, accolades and achievements
 Make sure you are aware of exactly what you are
publishing and who will be able to see it (once you
submit something, it has the capability to spread
through the internet forever).

15.  DON’T:
 Use provocative or inappropriate language
 Show self-incriminating photographs
 Release content about drinking or drug use
 Bad mouth family, friends, or previous co-workers
or clients
 Lie about qualifications, awards or accolades
 Release confidential information about others

16.  Facebook has dominated the social media aspect of
business.
 With the right knowledge and information, we can
use Facebook as an advantage in business and
consumer affairs.
 Whether we are working for a business or working
to become hired, we are a generation that has the
opportunity to do great things through this powerful
social media website.

17.  http://www.huffingtonpost.com/2011/08/04/new-
infographic-shows-how-companies-target-
unemployed_n_918816.html
 http://www.techipedia.com/2010/how-to-use-
facebook-for-business-and-marketing/
 http://www.mindflash.com
 http://gigaom.com/collaboration/32-ways-to-use-
facebook-for-business/