This document provides best practices and recommendations for using Facebook for marketing purposes. It discusses establishing benchmarks and metrics, developing content strategies, leveraging various Facebook features like pages, tabs, and status updates, engaging with fans, and optimizing content for social search engines. The overall recommendations are to use a Facebook page rather than a group, enable posts from both admins and fans, and monitor engagement and responses.
Bing Webmaster Tools Search and Social WebinarDuane Forrester
Duane Forrester has over 12 years of experience in SEO, having previously run SEO at MSN. He currently speaks at events on SEO topics, runs forums and blogs to provide guidance to webmasters on tools from Bing. He has helped large companies like Disney, GAP, and Walmart optimize their websites.
The document discusses Facebook's new timeline feature for brands and provides guidance on how brands can utilize it. Some key points include:
- Facebook will launch the timeline profile for all brand pages on March 30, 2012, making changes to the cover photo, profile picture, tabs/apps, and new post and pinning options.
- The timeline allows brands to visually tell their story and highlight milestones. It provides more opportunities to engage fans than the previous profile format.
- Brands should use high quality, engaging visuals for their cover photo, profile picture, and app tiles within the dimensions specified.
- Other changes include removing the default landing tab, relabeling tabs as "apps", and the addition of
The document provides design solutions for the Rediff Zarabol case study. It identifies several areas for improvement, such as the logo placement creating confusion, inconsistent visual styling, and issues with the information architecture and interaction patterns. Solutions proposed include reorganizing content hierarchies, improving labeling, and introducing auto-refresh indicators for visibility of system status. Ad design concepts like hidden ad strips and fixed navigation bars are also presented to better leverage Rediff's user base and products.
This document summarizes a presentation about using social media for nonprofits. It discusses best practices for using Facebook pages, including using landing pages and tabs to tell your organization's story. It provides tips for writing engaging status updates and getting fans to interact through questions, photos and calls to action. The presentation also outlines ways to grow your Facebook community both online and offline, and stresses responding to all fan comments. Lastly, it discusses analyzing social media efforts by setting goals, defining key performance metrics and using tools like Facebook Insights to track progress.
Social networks are about conversations. Effective social marketing is about having those conversations with the right people. At this session UNBOUND Technologies Chase McMichael and Room 214’s James Clark will demonstrate a case history of the Travel Channel to show how they used Social Network Intelligence to identify, target, and analyze customers across the social graph and then tapped into their passion points. Hear how to create and nurture highly targeted marketing conversations that impact not just individuals, but influence entire online communities.
Many Hands Make Light Work: Public Collaborative Text Correction in Australia...Rose Holley
This document summarizes a report on a public collaborative text correction project for digitized Australian historic newspapers. It discusses allowing users to tag, comment on, and correct optical character recognition errors in newspaper articles. Top contributors were able to correct over 100,000 articles. User feedback was positive and they requested more advanced searching and profiles. The project shows the power of public collaboration to improve digital collections.
This is my part in a panel-type presentation at Internet Librarian in October 2013. Topics covered included licensing issues, mobile apps for iOS and Android, and an affordable payment system and a great open source Internet filter and Intrusion Prevention System.
Bing Webmaster Tools Search and Social WebinarDuane Forrester
Duane Forrester has over 12 years of experience in SEO, having previously run SEO at MSN. He currently speaks at events on SEO topics, runs forums and blogs to provide guidance to webmasters on tools from Bing. He has helped large companies like Disney, GAP, and Walmart optimize their websites.
The document discusses Facebook's new timeline feature for brands and provides guidance on how brands can utilize it. Some key points include:
- Facebook will launch the timeline profile for all brand pages on March 30, 2012, making changes to the cover photo, profile picture, tabs/apps, and new post and pinning options.
- The timeline allows brands to visually tell their story and highlight milestones. It provides more opportunities to engage fans than the previous profile format.
- Brands should use high quality, engaging visuals for their cover photo, profile picture, and app tiles within the dimensions specified.
- Other changes include removing the default landing tab, relabeling tabs as "apps", and the addition of
The document provides design solutions for the Rediff Zarabol case study. It identifies several areas for improvement, such as the logo placement creating confusion, inconsistent visual styling, and issues with the information architecture and interaction patterns. Solutions proposed include reorganizing content hierarchies, improving labeling, and introducing auto-refresh indicators for visibility of system status. Ad design concepts like hidden ad strips and fixed navigation bars are also presented to better leverage Rediff's user base and products.
This document summarizes a presentation about using social media for nonprofits. It discusses best practices for using Facebook pages, including using landing pages and tabs to tell your organization's story. It provides tips for writing engaging status updates and getting fans to interact through questions, photos and calls to action. The presentation also outlines ways to grow your Facebook community both online and offline, and stresses responding to all fan comments. Lastly, it discusses analyzing social media efforts by setting goals, defining key performance metrics and using tools like Facebook Insights to track progress.
Social networks are about conversations. Effective social marketing is about having those conversations with the right people. At this session UNBOUND Technologies Chase McMichael and Room 214’s James Clark will demonstrate a case history of the Travel Channel to show how they used Social Network Intelligence to identify, target, and analyze customers across the social graph and then tapped into their passion points. Hear how to create and nurture highly targeted marketing conversations that impact not just individuals, but influence entire online communities.
Many Hands Make Light Work: Public Collaborative Text Correction in Australia...Rose Holley
This document summarizes a report on a public collaborative text correction project for digitized Australian historic newspapers. It discusses allowing users to tag, comment on, and correct optical character recognition errors in newspaper articles. Top contributors were able to correct over 100,000 articles. User feedback was positive and they requested more advanced searching and profiles. The project shows the power of public collaboration to improve digital collections.
This is my part in a panel-type presentation at Internet Librarian in October 2013. Topics covered included licensing issues, mobile apps for iOS and Android, and an affordable payment system and a great open source Internet filter and Intrusion Prevention System.
Facebook advanced compressed (nx power lite)Eoin Kennedy
Eoin Kennedy presented on using Facebook for business purposes. The presentation covered an overview of Facebook in Ireland, setting up a Facebook page and timeline, uploading content like status updates and photos, promoting the page through ads and sharing, and using insights to analyze page performance. It also discussed running promotions, capturing email addresses, building a tab application, and developing an overall social media strategy.
The document discusses setting up and optimizing the new Facebook timeline for real estate agents, including adding a cover photo, profile picture, pinning important posts, highlighting posts, and using apps to provide information about listings, blogs, and contact details. It also provides examples of creative cover photos and recommends posting types of content like links, questions, videos and photos to engage visitors initially.
On March 7, Facebook announced it was overhauling the news feed as we know it with enhancements to visuals, additional control over multiple feeds, and mobile integration so the Facebook experience is seamless across ALL devices. Join the Starmark team on to find out how these changes are going to affect you and your business.
The Social Merchant Dashboard Presentationjmarks47
The document discusses social media management systems and The Social Merchant in particular. The Social Merchant allows businesses to manage all their social media activities from one centralized dashboard. It consolidates tasks like posting to social networks, monitoring competitors and reviews, running contests and offers, and reporting on key metrics into a single intuitive interface. The system aims to help businesses more effectively manage their various social media presences and campaigns.
Facebook will automatically convert all brand pages to the new Timeline format by March 30th. The Timeline format changes the page layout to a chronological profile of the brand's history and milestones on Facebook. It also features larger cover images and application tabs, as well as new post formatting options like pinning posts. Brands are encouraged to opt-in to the Timeline format early to control how their page is updated ahead of the automatic conversion deadline.
Take this opportunity to learn more about SP 2013 and find out about the plans other organizations have for SP 2013. Some of the common concerns now include:
Should I wait for SP 2013 or move on with SP 2010?
How do I justify for SP 2013's investment?
With great improvements in features and usability, the SP product team now says that the web/intranet team can focus more on engaging with users needs rather than vendors' implementation. So what role do we play in SP 2013, and what role do vendors play?
What does it mean for migration from earlier versions of SharePoint?
Introduction presentation from NARdiGras' Real Estate WordCamp given by Dustin Luther: http://www.realtor.org/educsess.nsf/pagesluNew/Conf10IntroWP
Covers strategy for real estate professionals on how to best use WordPress as the hub of their online marketing.
The document provides guidance on developing and implementing a Facebook marketing strategy. It discusses creating a channel action plan for Facebook with objectives, KPIs and initiatives. It covers optimizing the Facebook page, building an engaged community through relevant content and conversations, and measuring performance with tools like Facebook Insights. The document emphasizes managing Facebook interactions professionally while engaging customers and looking for opportunities to add value through the customer-focused '4Cs' approach.
How internet marketing can increase your businessChris Appleton
This document discusses how internet marketing can increase sales. It covers the digitization of business today, local SEO strategies using Google Places, managing online brand reputation, establishing a social media strategy, and mobile optimization. Some key points include that customers are increasingly consuming media online, local search is on the rise so optimizing Google Places listings is important, both positive and negative online reviews impact brand reputation so it's important to monitor and respond, and social media and mobile optimization are necessary as many users now search on those platforms.
This document discusses using social media for brand awareness and marketing. It defines social media as content created using accessible publishing technologies. It outlines major social media types like blogging, microblogging, photo sharing, and discusses why companies should use social media given customers are discussing brands online. It provides a 4 step process: 1) listen to conversations, 2) join relevant networks, 3) participate in discussions, and 4) create engaging content. Specific social networks like Facebook and Twitter are also outlined with tips for business use and monitoring brands.
The document provides an overview of content and optimization strategies for startups. It discusses inbound marketing, how people search for information online, the importance of good web design for conversions, and technical SEO factors like keywords, URLs, and page speed. The document emphasizes testing design changes through A/B testing and using free analytics tools to optimize the site.
This digital marketing audit provides recommendations for Urban Country to optimize its online presence across owned media, social media platforms, and metrics. It recommends integrating the brand's blog and website, rebuilding the site without Flash, and optimizing content strategy. For social media, it suggests customizing Urban Country's Facebook page and potentially launching a Twitter strategy. It also advises setting up analytics and goals to measure performance across channels. The action plan outlines specific steps to take across these areas.
Web 2.0 in the Service of the Investor RelationsMagic Solutions
Petko Karamotchev's presentation during the Conference New Technologies for Successful Investor Relations, held in Sofia, Bulgaria on 15 October 2009. The presentation discussed Web 2.0 and what it offers for the investment relations society in Bulgaria. Examples were given for Office 2.0 applications like Zoho, Xero, and Google Wave.
This document outlines SEO services including link building strategies, digital audits, keyword analysis, analytics and monitoring, customer targeting, and keyword implementation plans. Link building can involve press releases, social bookmarking, submission to share sites, and local directories. Digital audits analyze content, tools, competitors, keywords, and provide reports. Customer targeting identifies current and desired customer beliefs and behaviors. Keyword implementation plans specify where keywords will be used.
Facebook provides many tools for businesses to connect with fans, including brand pages, applications, sharing tools, and advertising. An effective Facebook strategy involves engaging existing fans, driving action like contests and offers, and adding scale through advertising and offline events. Success should be measured by metrics like fan growth, engagement, and actions taken. Key trends to watch include Facebook Connect, mobile social networking, and potential monetization of virtual gifts. Authentic engagement is important, and businesses should avoid spamming fans or ignoring feedback.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Facebook advanced compressed (nx power lite)Eoin Kennedy
Eoin Kennedy presented on using Facebook for business purposes. The presentation covered an overview of Facebook in Ireland, setting up a Facebook page and timeline, uploading content like status updates and photos, promoting the page through ads and sharing, and using insights to analyze page performance. It also discussed running promotions, capturing email addresses, building a tab application, and developing an overall social media strategy.
The document discusses setting up and optimizing the new Facebook timeline for real estate agents, including adding a cover photo, profile picture, pinning important posts, highlighting posts, and using apps to provide information about listings, blogs, and contact details. It also provides examples of creative cover photos and recommends posting types of content like links, questions, videos and photos to engage visitors initially.
On March 7, Facebook announced it was overhauling the news feed as we know it with enhancements to visuals, additional control over multiple feeds, and mobile integration so the Facebook experience is seamless across ALL devices. Join the Starmark team on to find out how these changes are going to affect you and your business.
The Social Merchant Dashboard Presentationjmarks47
The document discusses social media management systems and The Social Merchant in particular. The Social Merchant allows businesses to manage all their social media activities from one centralized dashboard. It consolidates tasks like posting to social networks, monitoring competitors and reviews, running contests and offers, and reporting on key metrics into a single intuitive interface. The system aims to help businesses more effectively manage their various social media presences and campaigns.
Facebook will automatically convert all brand pages to the new Timeline format by March 30th. The Timeline format changes the page layout to a chronological profile of the brand's history and milestones on Facebook. It also features larger cover images and application tabs, as well as new post formatting options like pinning posts. Brands are encouraged to opt-in to the Timeline format early to control how their page is updated ahead of the automatic conversion deadline.
Take this opportunity to learn more about SP 2013 and find out about the plans other organizations have for SP 2013. Some of the common concerns now include:
Should I wait for SP 2013 or move on with SP 2010?
How do I justify for SP 2013's investment?
With great improvements in features and usability, the SP product team now says that the web/intranet team can focus more on engaging with users needs rather than vendors' implementation. So what role do we play in SP 2013, and what role do vendors play?
What does it mean for migration from earlier versions of SharePoint?
Introduction presentation from NARdiGras' Real Estate WordCamp given by Dustin Luther: http://www.realtor.org/educsess.nsf/pagesluNew/Conf10IntroWP
Covers strategy for real estate professionals on how to best use WordPress as the hub of their online marketing.
The document provides guidance on developing and implementing a Facebook marketing strategy. It discusses creating a channel action plan for Facebook with objectives, KPIs and initiatives. It covers optimizing the Facebook page, building an engaged community through relevant content and conversations, and measuring performance with tools like Facebook Insights. The document emphasizes managing Facebook interactions professionally while engaging customers and looking for opportunities to add value through the customer-focused '4Cs' approach.
How internet marketing can increase your businessChris Appleton
This document discusses how internet marketing can increase sales. It covers the digitization of business today, local SEO strategies using Google Places, managing online brand reputation, establishing a social media strategy, and mobile optimization. Some key points include that customers are increasingly consuming media online, local search is on the rise so optimizing Google Places listings is important, both positive and negative online reviews impact brand reputation so it's important to monitor and respond, and social media and mobile optimization are necessary as many users now search on those platforms.
This document discusses using social media for brand awareness and marketing. It defines social media as content created using accessible publishing technologies. It outlines major social media types like blogging, microblogging, photo sharing, and discusses why companies should use social media given customers are discussing brands online. It provides a 4 step process: 1) listen to conversations, 2) join relevant networks, 3) participate in discussions, and 4) create engaging content. Specific social networks like Facebook and Twitter are also outlined with tips for business use and monitoring brands.
The document provides an overview of content and optimization strategies for startups. It discusses inbound marketing, how people search for information online, the importance of good web design for conversions, and technical SEO factors like keywords, URLs, and page speed. The document emphasizes testing design changes through A/B testing and using free analytics tools to optimize the site.
This digital marketing audit provides recommendations for Urban Country to optimize its online presence across owned media, social media platforms, and metrics. It recommends integrating the brand's blog and website, rebuilding the site without Flash, and optimizing content strategy. For social media, it suggests customizing Urban Country's Facebook page and potentially launching a Twitter strategy. It also advises setting up analytics and goals to measure performance across channels. The action plan outlines specific steps to take across these areas.
Web 2.0 in the Service of the Investor RelationsMagic Solutions
Petko Karamotchev's presentation during the Conference New Technologies for Successful Investor Relations, held in Sofia, Bulgaria on 15 October 2009. The presentation discussed Web 2.0 and what it offers for the investment relations society in Bulgaria. Examples were given for Office 2.0 applications like Zoho, Xero, and Google Wave.
This document outlines SEO services including link building strategies, digital audits, keyword analysis, analytics and monitoring, customer targeting, and keyword implementation plans. Link building can involve press releases, social bookmarking, submission to share sites, and local directories. Digital audits analyze content, tools, competitors, keywords, and provide reports. Customer targeting identifies current and desired customer beliefs and behaviors. Keyword implementation plans specify where keywords will be used.
Facebook provides many tools for businesses to connect with fans, including brand pages, applications, sharing tools, and advertising. An effective Facebook strategy involves engaging existing fans, driving action like contests and offers, and adding scale through advertising and offline events. Success should be measured by metrics like fan growth, engagement, and actions taken. Key trends to watch include Facebook Connect, mobile social networking, and potential monetization of virtual gifts. Authentic engagement is important, and businesses should avoid spamming fans or ignoring feedback.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Facebook marketing room214
1. Facebook Marketing
Best Practices on the World’s Most Powerful Social Network
June 16, 2010
Presented by:
Jason Cormier, Co-Founder
Room 214
@jasoncormier
room214.com } info@room214.com } @room_214 } 866.624.1851
2. A Subtle Queue on What’s In it For You
• When You See the Bag…
Take it and Run!
• What’s In the Bag…
- Could be worthy of doing today
- Might be worth sharing (on Twitter)
#womma
room214.com } info@room214.com } @room_214 } 866.624.1851
3. Big Picture Social Media Marketing
• Business Intelligence
Establish benchmarks,
monitor conversations,
define KPI’s
• Program Management
Content strategy,
campaign execution,
community building,
measurement
• Application Development
Tools to integrate,
differentiate and support
social & business objectives
room214.com } info@room214.com } @room_214 } 866.624.1851
4. Fast Facebook Facts
• Over 100 Million US
Users
• Surpassing Google
on Page Visits
• 700% annual
increase in time
users spent on
platform - 2009 vs.
2008 (Nielson)
room214.com } info@room214.com } @room_214 } 866.624.1851
9. 3 Key Marketing Questions
1. What can YOU do?
• Earn Media
• Pay for Media
2. What can THEY do?
• Lurk
• Like
• Engage
3. What can they SHARE?
room214.com } info@room214.com } @room_214 } 866.624.1851
10. Off-the-Shelf Facebook Functionality
• Discussion Boards
• Notes – Like a blog, with ability for fans to comment
• Photos – Upload (and tag) photos within photo albums
• Video – Upload video files / record video messages
• Links – share content by posting (or attaching links) on your Wall
• Events – Create events that people can RSVP to
• Flash Player – Box where you can upload your own Flash files
• Static Facebook Markup Language (FBML) – Upload your own
HTML for custom layouts
room214.com } info@room214.com } @room_214 } 866.624.1851
11. Key Facebook Fan Page (Public Profile) Attributes
• Another Brick in the Wall
Used to update status,
photos, videos. May be
updated by Admin
and/or people who like
page
• Custom Tabs
Up to 4 are displayed,
leverage FBML to name
and customize - or 3rd
party applications
Think News Feed!
This is a key to being
viral: What’s on your
wall is often on
others’ wall
room214.com } info@room214.com } @room_214 } 866.624.1851
12. Establish the Right Page Settings
• Edit who can see your
Facebook Page
Country or age restrictions for
a page if/when necessary
• Edit Wall display
Display only posts made by
the page or display both
posts by the page and fans
• Designate a landing page
Users can land on custom
tabs instead of the wall
• Consider Fan Permissions
Edit what type of content, if
any, fans can post to the
Page’s wall
room214.com } info@room214.com } @room_214 } 866.624.1851
13. Facebook Starter Recommendations
Use a Fan Page, Not a Group Page
- wider range of status updates
- access to advanced stats
Use a Vanity URL (facebook.com/yourcorp)
Enable Posts by Admin AND Fans
Leverage Custom Tabs
Invite Followers via Email lists & Web Pages
Promote to Related Group Pages
- Post on their wall, OR
- Get permission from Group Admin
room214.com } info@room214.com } @room_214 } 866.624.1851
14. Monitor Your Status Updates and Wall
Respond To Both Positive And Negative Comments
• Fans often use Facebook
to express opinions,
problems, praises, etc.
• Surprise them by listening
and responding
• Even a simple, “Thanks
for your comment, we’re
listening!” goes a long
way
room214.com } info@room214.com } @room_214 } 866.624.1851
15. Make Status Updates Relevant & Worth Sharing
• Post Exclusive Content,
leveraging outbound
links you can track
through bit.ly
• Consider causes,
controversies and
current events
Geo-target messaging
by country, city and
language
room214.com } info@room214.com } @room_214 } 866.624.1851
16. Invite Friends to Suggest to Friends
room214.com } info@room214.com } @room_214 } 866.624.1851
17. Social Search Optimization is Here
- Recent deals with Google and Bing are
rendering Facebook content within
search engine results
- Facebook is making all the right moves
to become a search engine
Use your keywords inside of Facebook
- in status updates
- near top of About section
- in static pages (especially info page)
- within links
room214.com } info@room214.com } @room_214 } 866.624.1851
18. Use Facebook Insights to Track Content & Fans
• Monitor interaction
trends, post quality,
demographics, fan
numbers and page
views (to name a
few!)
• Utilize the data to
adjust your content
sharing strategy if
needed
room214.com } info@room214.com } @room_214 } 866.624.1851
19. See How Fans Get To And Use Your Page
• Find out which tabs
on your page are
being visited the
most. It might
surprise you!
• Monitor how fans are
getting to your
Facebook page.
Other community
opportunities may
arise.
room214.com } info@room214.com } @room_214 } 866.624.1851
20. Facebook’s New Social Plugins
room214.com } info@room214.com } @room_214 } 866.624.1851
21. Social Plugins – The Like Box
room214.com } info@room214.com } @room_214 } 866.624.1851
22. Community Pages vs. Fan Pages
room214.com } info@room214.com } @room_214 } 866.624.1851
24. Tab Management
• Designate one of your
tabs as the landing page
(instead of the wall)
• Use FBML or custom
applications to better
engage your audience
room214.com } info@room214.com } @room_214 } 866.624.1851
30. Applications that Support Customer Service
Click for Click for Click for
“If you are experiencing a technical Emergency
Emergency or service-related emergency, sound the alarm
Emergency
Service Serviceimmediate assistance.” Service
to notify a customer service representative for
animation
of glass Fill out
breaking form
Customer data sent to an email or as a text to customer support personnel cell phones
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32. Facebook vs. Google
Facebook Google
Targeting: Targeting:
• Age • Location
• Gender • Keywords
• Relationship Status
• Location
• Birthday
• Education
• Workplaces
• Likes and Interests
• Connections on Facebook
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33. Social Media Advertising Paradigm Shift
• Pay once, get permission to
advertise repeatedly to
somebody equipped to share
at that very moment
• Double the value of an email
• “Social media is the grease in
the marketing funnel”
• Traditional search marketing is
finding people ready to buy
• People on Facebook are ready
to connect with other people
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34. Understanding Advertising in Facebook
Traditional Paid Search Social Media
Cost per fan vs. Revenue
Cost per click vs. Revenue
Revenue Model per fan
per click
Optimization Viral Factor, cross-channel
CTR and Conversion Rate
Tactic distribution
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35. Promote Your Page With Facebook Ads
Use targeting capabilities to reach
the appropriate audience
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36. Facebook Ad Targeting Capabilities
• To dial in the best keywords,
utilize the “Suggested Likes &
Interests” tool:
• Try plugging in popular fan
pages or even
competitors fan pages
into the tool
• Can link to fan pages, events,
groups or external websites Facebook Ads FAQ: http://www.facebook.com/help/?page=863
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37. Facebook Ad Features
• “Social Interaction ads” enable you to see friend
likes, and apply a like yourself
• The ads are viral because they appear on walls
and news feeds of their friends
• Note the “Estimated Reach” tool on the right when
creating ads
• Adding additional keywords increases reach
• Expect extremely low click-through-rates, under 1%
is common
• “Actions” are the key metric, shows increase in fan
numbers
• Start your initial bids in the lower middle range of the
suggested Facebook bid, and then tweak
accordingly
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40. Testing What You Can
Wall Custom Tab
6:00 pm 24 fans 52 fans
8:00 pm 39 fans 26 fans
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41. Facebook Advertising Recommendations
• Employ Friends of Connections Marketing
• Drive Traffic to Landing Pages OR Custom Tabs
• Track Conversions as Much as You Can
• Test CPM against CPC
• Expect best “viral” results in Facebook will
include a combination of apps and ads.
• Give: Coupons, sweepstakes, incentives, etc.
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43. How Room 214 Helps Brands on Facebook
“214 Apps” for Facebook: A suite of social
applications developed to help brands extend
visibility, engagement and loyalty on
Facebook
Professional Services
• Content Strategy, Consultation and Training
• Custom Design and Integration of Applications
• Outsourced Community Management and Monitoring
• Facebook Advertising Management
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44. Facebook Rules of the Road
• Facebook Promotions Must:
- Be on a canvas page, or box/ 3rd-party application in a tab
- Have approval of materials for the promotion, submitted to a
Facebook account representative (and approved) at least 7 days
prior to promotion start date. Note: Access to a rep may require a
minimum ad spend
• Facebook Promotions Must NOT:
- Consist of photo upload contests (that leverage newsfeed)
- Include requirements of responding or commenting in News Feed
- Consist of status updates
- Notify winners through Facebook
- Require purchase of a product
• Facebook Promotions CAN:
- Require you become a fan (like a page) to be part of the contest
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