Facebook for Business
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Facebook has over 2 million Irish users who are highly engaged on the platform. Nearly half of 18-35 year olds check Facebook before getting out of bed and 70% log on daily. While often associated with younger users, Facebook demographics in Ireland show usage is spread among all age groups up to age 65. Setting up a Facebook business page provides tools for marketing and visibility not available to personal profiles, allowing unlimited fans and boosting search engine optimization. Effective Facebook strategies for business include encouraging check-ins, using engaging content like questions and photos, and focusing on industry tips rather than just promotions.
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This document discusses Facebook basics for real estate professionals. It provides statistics on Facebook such as having 2.5 billion users, 1.62 billion daily users, and that 80% of users connect to brands or local businesses on Facebook. It outlines the benefits of a Facebook business page such as appearing in search results, reaching a wider audience, getting insights into page performance, allowing for cost-effective advertising, and allowing reviews. The goal of using Facebook for real estate professionals is to build an online audience and relationships, connect with local businesses and communities, enhance online marketing and listings, and develop an online personality and recognition.
Rise Above the Digital Noise - Thomas Young, Intuitive Websites
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One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.Introduction to Social Marketing
Learn how to build on fundamental marketing elements such as branding and focus on a target market. Internet marketing and your business in social media depend on key elements to make your SEO and social media strategy. Website design, keyword research and other tools of the trade are covered in this presentation for SBDC and Sierra Commmons.
Social Works - Social Media Marketing 101 for Small Business
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Online Business - What Works
Robin Bickford from All4Baby tells us what strategies have worked for him and his business online. These slides accompany a webinar which will be available soon.
Corporate Counsel: How To Use Social Media To Find Jobs
This document provides information on using social media to find a job. It discusses popular social media platforms like Twitter, LinkedIn and Facebook and how each can be leveraged. Twitter can be used to develop leads, monitor companies and find new job postings. LinkedIn is ideal for networking and researching companies. Facebook allows sharing content with a large network and joining groups. Maintaining active profiles on these sites takes 15-30 minutes per day and can help job seekers develop referral sources and learn about opportunities.
The Power of Social Media + Search
The document discusses how social media and search engine optimization (SEO) work together to maximize marketing opportunities. It recommends starting with social media platforms like LinkedIn, Twitter, and Facebook to generate referral traffic and engage audiences. Specifically, it suggests creating a LinkedIn company page and group, optimizing a Twitter campaign, and building a Facebook fan page as the top three starting points for social media. The webinar also emphasizes how blogging is important for lead generation, brand building, and SEO through regular content publication and link development.
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Northern Lights PR - Social media masterclass - York University June 2013
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Facebook for Business
- 2. Facebook Facts • Monday is the Most Popular day for Facebook Activity, in Ireland • As of last month Ireland has 2.25 million Irish users • Average user has 258 friends and contacts • Irish users like 133 Million items a month • 14 Million wall posts per month • Upload 24 Million photos a month • 70% of Irish users log on daily • 48% of 18-35 year old Facebook users check it before getting out of bed in the morning.
- 3. Facebook Tips For Small Business • Encourage Visitors to Check-in
- 4. Facebook Demographics Ireland Age • Facebook justPercentage for kids? 13-15 16-17 – Think 3.3% again! 5.5% 18-24 22.1% 25-34 28.7% 34-44 20.5% 45-54 11.5% 55-64 5.2% 65-100 3.2%
- 5. Facebook Rules for Business • Pages were built for business. Setting up a Facebook Page will give you robust tools that aren’t available for personal Timelines. These tools – such as analytics, ads, and apps – can help your marketing strategy and increase your online visibility. • No limit on fans. A personal Timeline is only able to have up to 5,000 friends, whereas a Page can have unlimited ‘fans’ or ‘likes’. If you don’t want to limit the number of individuals that can see your content, then setting up – or switching to – a Page is the way to go. • Increase your search engine optimization. Personal Timelines on Facebook are not searchable within search engines like Pages are. Pages were designed to increase traffic through search engine optimization. • Because Facebook said so. The biggest advantage for using a Page is the fact that it is compliant with the Facebook Terms of Service, while using a Timeline is not.
- 6. How Facebook for business works
- 7. Facebook Marketing Cycle Like is on Facebook Check-in Visit our Facebook Page Come into our Business Order Today Promotion
- 8. What gets shared on Facebook • Photo posts get 39% more interaction • Shorter posts get more interaction, keeping your posts below 250 characters can get you 60% more engagement • Posing Questions posts get 100% more comments • 35% of Facebook Fans like a page so they can participate in contests • Industry/Customer/Audience related tips.
- 9. 51% of Irish Consumers talk about businesses online, Why? • • • • • 74% For offers and promotions 44% to seek advice 19% to use group buying 15% to post praise. 15% to post a complaint
- 10. Case Study Tips Recruitment Agency 1. Don’t just share vacancies in fact consider not sharing any vacancies. 2. Instead use Facebook to inform, people like to feel like they are receiving from social media rather than be marketed to. 3. Share, funny employment related images like….