This document provides a social media campaign plan for Paradise Skin and Body medical spa. It includes profiles of target customers Emma, Jennifer and Tatiana with demographics and psychographics. The primary goals are lead generation through multiple social media platforms including Facebook, Instagram and Tiktok. Content will include promotions, procedures and engage consumers with calls to action. Metrics like engagement, clicks and conversions will track success. The plan outlines content strategies and schedules for each platform.
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsCindy Kelly
Social media can be a very powerful marketing tool. Media Fusion shares some of our marketing agency secrets that can help you create a powerful social media marketing campaign.
Competition analysis between Outlook and Forbes IndiaAmey Khebade
Competition analysis between Outlook vs Forbes India
Topics Covered
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Analysis
Social Media Marketing
Advertisement Budget Comparison
Keyways for Social Media improvement
Strategies that can be used to grow Business
Thank You
ww.ameykhebade.me
Digital and Social Media Marketing: Digital Strategies for Promoting and Prot...Mary Ann Davis
This document summarizes a presentation by Mary Ann Davis on digital and social media marketing strategies. It discusses trends in social media usage, including growth in active users, mobile usage, and social commerce. It outlines benefits of social media marketing such as website marketing, lead generation, and sales. It provides tips for planning a social media strategy, including defining the target audience, choosing relevant networks, setting goals, creating a social media team, developing a content plan by identifying audience needs and researching competitors, analyzing results, and retooling the strategy based on findings.
Online Marketing for Healthcare PracticesBrad Smith
BARQAR CEO, Brad Smith, shares tips and best practices for building a healthcare practice through social media, digital marketing and online reputation.
This document provides an overview of Carolyn Dean's dental marketing training presentation. The presentation covers the basics of online marketing including having a strong website, claiming your Google business listing, blogging regularly, using social media, monitoring online reviews, and search engine optimization. It emphasizes authenticity, understanding your ideal patient, setting goals, and consistency. Checklists are provided to help attendees self-assess their current marketing efforts.
This document discusses social media marketing. It begins by stating that social media is vital for online businesses to generate traffic and sales. It then discusses several myths about social media marketing, including that it is just a fad, only for young people, provides no return on investment, and is too time consuming. The document also summarizes the history and evolution of social media and how social media marketing differs from traditional marketing. Finally, it provides examples of using key social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes.
Intro to Social Media Tools: The Social NetworksMary Ann Davis
Part two of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community College. This presentation provides information on the benefits for business, content types and best practices of each social network, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
Marketing Agency Secrets: Creating Powerful Social Media Marketing CampaignsCindy Kelly
Social media can be a very powerful marketing tool. Media Fusion shares some of our marketing agency secrets that can help you create a powerful social media marketing campaign.
Competition analysis between Outlook and Forbes IndiaAmey Khebade
Competition analysis between Outlook vs Forbes India
Topics Covered
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Analysis
Social Media Marketing
Advertisement Budget Comparison
Keyways for Social Media improvement
Strategies that can be used to grow Business
Thank You
ww.ameykhebade.me
Digital and Social Media Marketing: Digital Strategies for Promoting and Prot...Mary Ann Davis
This document summarizes a presentation by Mary Ann Davis on digital and social media marketing strategies. It discusses trends in social media usage, including growth in active users, mobile usage, and social commerce. It outlines benefits of social media marketing such as website marketing, lead generation, and sales. It provides tips for planning a social media strategy, including defining the target audience, choosing relevant networks, setting goals, creating a social media team, developing a content plan by identifying audience needs and researching competitors, analyzing results, and retooling the strategy based on findings.
Online Marketing for Healthcare PracticesBrad Smith
BARQAR CEO, Brad Smith, shares tips and best practices for building a healthcare practice through social media, digital marketing and online reputation.
This document provides an overview of Carolyn Dean's dental marketing training presentation. The presentation covers the basics of online marketing including having a strong website, claiming your Google business listing, blogging regularly, using social media, monitoring online reviews, and search engine optimization. It emphasizes authenticity, understanding your ideal patient, setting goals, and consistency. Checklists are provided to help attendees self-assess their current marketing efforts.
This document discusses social media marketing. It begins by stating that social media is vital for online businesses to generate traffic and sales. It then discusses several myths about social media marketing, including that it is just a fad, only for young people, provides no return on investment, and is too time consuming. The document also summarizes the history and evolution of social media and how social media marketing differs from traditional marketing. Finally, it provides examples of using key social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes.
Intro to Social Media Tools: The Social NetworksMary Ann Davis
Part two of my presentation series for the Intro to Social Media Tools class I teach at Carroll Community College. This presentation provides information on the benefits for business, content types and best practices of each social network, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and Tumblr.
This document outlines a 5-step process for creating an effective content strategy: 1) Define your purpose and goals, 2) Understand your audience, 3) Develop your story and content themes, 4) Plan your content creation and distribution process, and 5) Establish metrics for measuring performance. It provides examples and explanations for each step, including how to create personas, content trees, editorial calendars, and prioritize key performance indicators. The overall approach is to thoroughly understand why you are creating content, who it is for, what topics it will cover, how it will be produced and shared, and how to evaluate success.
Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)Carolyn S Dean
There is a lot of discussion about online marketing, social media and search engine marketing for businesses. Some dental practices are already engaging in online marketing while other dental practices have an intuitive hunch that there is something to online word-of-mouth marketing, but they’re just not sure yet what it is.
This talk covers the most common forms of online marketing and why and when you should use them. From this talk you will discover the 9 steps to online dental marketing success; know what online strategies are right for your practice; learn the secrets to a great website; understand how to structure your online presence for maximum conversion; know what social media platforms you should be using and why; hear why you need to use Google My Business; understand why you need to start blogging; identify which Search Engine Marketing strategy is right for your practice; hear why it is critical to watch your online reputation; evaluate if video marketing is right for your practice; and learn to reactivate existing clients with the use of email marketing.
The Social Media Phenomenon: Powerful Resource to Increase Your Businessterrimelvin
Glenn Melvin presents on the powerful resource of social media to increase business. He discusses how Google prioritizes high-quality, original content and how blogs can position a business as a subject matter expert. Social media platforms like Facebook, LinkedIn, YouTube, and Twitter provide ways to engage audiences, drive traffic to websites, and build brand awareness. While social media offers benefits, businesses must use it responsibly and be aware their online actions can reflect on them.
Beauty Industry Proposal PPT | Business Consultant Rekha Kumari Digital Marke...Rekha Kumari
Beauty Industry Proposal (gorgeouscosmos.com) PPT | Business Consultant Rekha Kumari Digital Marketing Professional.
How we can make a strategy to grow the business at the Beauty Industry.
This document provides guidance on building a content marketing measurement program from the ground up. It discusses the importance of measurement for determining if content is working, challenges in measuring content marketing, and the measurement process. Key aspects of measurement include setting goals, defining metrics, benchmarking, developing strategy, measuring tactics, and making ongoing changes based on results. The document also outlines specific metrics to measure around consumption, sharing, lead generation, thought leadership, sales, and customer loyalty. It recommends tools for measurement and provides examples of executive scorecards and full measurement scorecards.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. It also revealed “new school” creative uses for online press releases, and discussed ways press releases have driven business results that matter. These online press release tips include three case studies in the legal, healthcare and E-commerce industries.
This is a demo social media strategy developed by me for Starbucks during the course of PUR3622, Social Media Management, instructed by Lisa Buyer at the University of Florida.
This document outlines a strategy session for a franchise company's social media marketing. The session will involve creating a bespoke social media strategy, defining clear objectives to be achieved within 3 months, and producing a social media strategy and policy blueprint for the next 12 months. The strategy planning process will involve analyzing challenges, opportunities, resources and competition, and focusing on key objectives and the social media landscape to harness the power and growth of social media for the franchise company.
This document discusses inbound marketing and how it differs from traditional marketing approaches. It emphasizes creating valuable content to attract potential customers and helping them through their purchasing process rather than interrupting them. It outlines best practices for inbound marketing including developing buyer personas, understanding the buyer's journey, creating relevant content, optimizing websites for SEO, blogging, using social media, and setting up landing pages to convert visitors into leads.
Starbucks' social media strategy for 2016 focuses on acquiring new followers and engaging customers online through more relevant content and building relationships. Key objectives include increasing website traffic and followers across platforms. An audit found Twitter and Instagram are most effective currently. Goals are set to boost posts, introduce hashtags, partner with influencers, and monitor for opportunities. Roles and policies are outlined to guide social media use appropriately and effectively measure results.
IIMC Talk on Digital Marketing Mix by Aji Issac (CEO, TechShu.com)Aji Issac
Aji Issac (Founder & CEO, TechShu - End to End Digital Marketing Agency) talked about Digital Marketing Mix for different type of companies and different phases of business. The video will also be uploaded soon.
Building Your Content Marketing Measurement Program From The Ground UpAct-On Software
This document provides guidance on building a content marketing measurement program from the ground up. It discusses selecting key performance indicators (KPIs) by setting organizational goals for content marketing. Some important KPIs include reach, engagement, sentiment, lead generation, sales, thought leadership, and customer loyalty. It recommends tools for measuring consumption, sharing, lead generation, sales, thought leadership, and social media impact. Finally, it offers a 10 step plan for getting started with content measurement, including setting up analytics and social listening tools and integrating them with CRM. The overall message is that measurement is essential for understanding what content is most effective and making improvements.
This document outlines the 10 steps to a successful social media marketing strategy. It begins by discussing the digital landscape and growth of social media and websites. It then covers problems like noise, clutter and thinking analog. The importance of social media marketing is explained by how it amplifies content, positions brands as experts, and facilitates trust and word of mouth. The 10 steps are then outlined which include establishing a clear vision, determining customer personas, creating goals and content, publishing across networks, and measuring results. Various social media platforms like Facebook, Twitter, LinkedIn, YouTube and blogs are also discussed. The key is to think like a publisher and implement a hub and spoke model.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
This document discusses best practices for using social media for business. It covers analyzing the social media landscape, why businesses should use social media for brand building and customer engagement. It then discusses organic and paid social media strategies for platforms like Facebook, including content best practices, ad types, and measurement. The document also discusses integrating social media platforms like Facebook into apps and provides case studies of successful social media strategies.
This document outlines a 5-step process for creating an effective content strategy: 1) Define your purpose and goals, 2) Understand your audience, 3) Develop your story and content themes, 4) Plan your content creation and distribution process, and 5) Establish metrics for measuring performance. It provides examples and explanations for each step, including how to create personas, content trees, editorial calendars, and prioritize key performance indicators. The overall approach is to thoroughly understand why you are creating content, who it is for, what topics it will cover, how it will be produced and shared, and how to evaluate success.
Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)Carolyn S Dean
There is a lot of discussion about online marketing, social media and search engine marketing for businesses. Some dental practices are already engaging in online marketing while other dental practices have an intuitive hunch that there is something to online word-of-mouth marketing, but they’re just not sure yet what it is.
This talk covers the most common forms of online marketing and why and when you should use them. From this talk you will discover the 9 steps to online dental marketing success; know what online strategies are right for your practice; learn the secrets to a great website; understand how to structure your online presence for maximum conversion; know what social media platforms you should be using and why; hear why you need to use Google My Business; understand why you need to start blogging; identify which Search Engine Marketing strategy is right for your practice; hear why it is critical to watch your online reputation; evaluate if video marketing is right for your practice; and learn to reactivate existing clients with the use of email marketing.
The Social Media Phenomenon: Powerful Resource to Increase Your Businessterrimelvin
Glenn Melvin presents on the powerful resource of social media to increase business. He discusses how Google prioritizes high-quality, original content and how blogs can position a business as a subject matter expert. Social media platforms like Facebook, LinkedIn, YouTube, and Twitter provide ways to engage audiences, drive traffic to websites, and build brand awareness. While social media offers benefits, businesses must use it responsibly and be aware their online actions can reflect on them.
Beauty Industry Proposal PPT | Business Consultant Rekha Kumari Digital Marke...Rekha Kumari
Beauty Industry Proposal (gorgeouscosmos.com) PPT | Business Consultant Rekha Kumari Digital Marketing Professional.
How we can make a strategy to grow the business at the Beauty Industry.
This document provides guidance on building a content marketing measurement program from the ground up. It discusses the importance of measurement for determining if content is working, challenges in measuring content marketing, and the measurement process. Key aspects of measurement include setting goals, defining metrics, benchmarking, developing strategy, measuring tactics, and making ongoing changes based on results. The document also outlines specific metrics to measure around consumption, sharing, lead generation, thought leadership, sales, and customer loyalty. It recommends tools for measurement and provides examples of executive scorecards and full measurement scorecards.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. It also revealed “new school” creative uses for online press releases, and discussed ways press releases have driven business results that matter. These online press release tips include three case studies in the legal, healthcare and E-commerce industries.
This is a demo social media strategy developed by me for Starbucks during the course of PUR3622, Social Media Management, instructed by Lisa Buyer at the University of Florida.
This document outlines a strategy session for a franchise company's social media marketing. The session will involve creating a bespoke social media strategy, defining clear objectives to be achieved within 3 months, and producing a social media strategy and policy blueprint for the next 12 months. The strategy planning process will involve analyzing challenges, opportunities, resources and competition, and focusing on key objectives and the social media landscape to harness the power and growth of social media for the franchise company.
This document discusses inbound marketing and how it differs from traditional marketing approaches. It emphasizes creating valuable content to attract potential customers and helping them through their purchasing process rather than interrupting them. It outlines best practices for inbound marketing including developing buyer personas, understanding the buyer's journey, creating relevant content, optimizing websites for SEO, blogging, using social media, and setting up landing pages to convert visitors into leads.
Starbucks' social media strategy for 2016 focuses on acquiring new followers and engaging customers online through more relevant content and building relationships. Key objectives include increasing website traffic and followers across platforms. An audit found Twitter and Instagram are most effective currently. Goals are set to boost posts, introduce hashtags, partner with influencers, and monitor for opportunities. Roles and policies are outlined to guide social media use appropriately and effectively measure results.
IIMC Talk on Digital Marketing Mix by Aji Issac (CEO, TechShu.com)Aji Issac
Aji Issac (Founder & CEO, TechShu - End to End Digital Marketing Agency) talked about Digital Marketing Mix for different type of companies and different phases of business. The video will also be uploaded soon.
Building Your Content Marketing Measurement Program From The Ground UpAct-On Software
This document provides guidance on building a content marketing measurement program from the ground up. It discusses selecting key performance indicators (KPIs) by setting organizational goals for content marketing. Some important KPIs include reach, engagement, sentiment, lead generation, sales, thought leadership, and customer loyalty. It recommends tools for measuring consumption, sharing, lead generation, sales, thought leadership, and social media impact. Finally, it offers a 10 step plan for getting started with content measurement, including setting up analytics and social listening tools and integrating them with CRM. The overall message is that measurement is essential for understanding what content is most effective and making improvements.
This document outlines the 10 steps to a successful social media marketing strategy. It begins by discussing the digital landscape and growth of social media and websites. It then covers problems like noise, clutter and thinking analog. The importance of social media marketing is explained by how it amplifies content, positions brands as experts, and facilitates trust and word of mouth. The 10 steps are then outlined which include establishing a clear vision, determining customer personas, creating goals and content, publishing across networks, and measuring results. Various social media platforms like Facebook, Twitter, LinkedIn, YouTube and blogs are also discussed. The key is to think like a publisher and implement a hub and spoke model.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
This document discusses best practices for using social media for business. It covers analyzing the social media landscape, why businesses should use social media for brand building and customer engagement. It then discusses organic and paid social media strategies for platforms like Facebook, including content best practices, ad types, and measurement. The document also discusses integrating social media platforms like Facebook into apps and provides case studies of successful social media strategies.
This document summarizes the current social media strategy and performance for Salon Efthimia. It analyzes Instagram and Facebook follower counts, engagement rates, audience demographics, and top performing content. Competitor strategies are also reviewed, including successful content types and use of paid promotions. Emerging social media trends around video, consumer insights, and the decline in organic reach are then discussed. The document concludes by outlining proposed content pillars, strategies around reels, hashtags vs. keywords, encouraging user generated content, and a paid social media plan with a monthly budget of $100.
Social media marketing refers to the process of gaining traffic or attention through social media sites. It is a powerful way for businesses of all sizes to reach prospects and customers. The key aspects of social media marketing include determining goals, evaluating resources, knowing your audience, creating engaging content, integrating marketing efforts, and focusing on quality over quantity. Popular social media platforms for marketing include Facebook, Instagram, and YouTube. Facebook marketing in particular allows businesses to specifically target customers and drive traffic.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
This document discusses strategies for using various social media platforms for marketing purposes. It provides overviews of Facebook, LinkedIn, Twitter, Google+, and YouTube, outlining their key features and user statistics. For each platform, it describes why businesses should use it and provides 3-4 essential tactics, such as developing Facebook page likes, optimizing LinkedIn business pages, engaging on Twitter through organic and promoted tweets, and optimizing video content on YouTube. The overall document aims to explain the value of an integrated social media strategy for business marketing.
Strategy for better engagement on Social Media.pptxtouqirfatima
The document provides strategies to improve engagement on a Care Foundation Instagram page. It recommends using Facebook ads to target a specific audience at a lower cost, posting engaging videos instead of just images, using hashtags to explore categories and increase interactions, partnering with influencers to attract more people, providing essential student links and calls to action, holding live sessions for questions, crafting compelling content like polls, and maintaining consistency in posts, voice, and schedule. The strategies aim to increase donations, followers, user engagement, and awareness of the organization's work.
This document provides an overview of a workshop on growing a business with social media and smart consulting and coaching. It discusses Lisak's company which offers business coaching and consulting to help owners develop social media, marketing, advertising, and technology skills. The workshop covers creating a social media strategy and goals, defining the target audience, social media advertising, content marketing, and a question and answer session. It also discusses the social media acquisition model and setting SMART goals.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
NuxUK: Social Media & the Impact on People's BehaviourOptimum Exposure
The overall presence is more fragmented and customer engagement is more crucial than ever before.
Find out what this means for your overall customer experience of your brand and how it impacts the customer journey and usability.
This document analyzes the business benefits of social media marketing. It discusses how social media marketing can increase brand recognition and loyalty while decreasing costs. It provides examples of how Coca-Cola and Amazon successfully use platforms like Facebook, Twitter, Pinterest and blogs/vlogs to promote their brands and drive sales. However, it also notes that social media marketing requires dedicated resources and staff to manage channels and engage customers.
The document discusses listening to consumers, competitors, and the overall industry or category to understand digital marketing opportunities. It recommends searching across digital channels like search engines, Google Trends, social media to understand what consumers and competitors are doing online. The key is to understand where target audiences spend time online and what topics interest them related to your business. This information can then be used to define marketing strategies, goals, objectives, and tactics.
Social Media Strategies for Publishers Kate Volman
The document provides tips for leveraging social media to build a business. It discusses how social media allows businesses to build stronger relationships with customers, target audiences specifically, and open new revenue opportunities. It then gives strategies for using different social media platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram to engage audiences and find advertisers. It also provides ideas for creating shareable content, measuring results, and monetizing social media efforts through strategies like selling boosted posts, converting readers to email subscribers, and selling sponsored tweets or videos.
Your Complete Guide to Instagram Marketing + Special Tool Kit! Alexandra Maia
This document provides guidance on how to use Instagram to grow a business and drive sales. It discusses understanding the value of Instagram, developing a content strategy, creating visual and engaging content, ways to amplify content through hashtags and influencers, using Instagram insights and analytics to track performance, and guidelines for an effective Instagram presence. Tools are also presented to help with content creation, publishing, scheduling, and analytics. The overall aim is to help businesses optimize their use of Instagram marketing.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadsowmyavibhin
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Similar to Tonchuk a paradise_skinbodysm_campaign (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
2. MedicalGradeSpaService
Appearance Improving Procedures
• Chemical peels, VI Peels
• Dermal fillers such as Botox and Juvederm
• Laser hair removal and electrolysis
• Tattoo removal, Wrinkle and Scar Reduction
• Facials
• Microdermabrasion and Micro-needling
• Skin care, including medical grade products
Photo Source: Paradise Skin and Body Instagram
3. Paradise Skin & Body
Emma
• Demographics
• 25 Years Old
• Female
• College Graduate
• 75,000 Annual Income
• Single no children
• Central Florida
• Buying Habits
• Purchases skin products
once a month
• Allocates funds for skincare
• Purchases directly from spa
• Psychographics
• Concerned with health and
appearance
• Likes natural approaches to
skincare
• Business professional
• Enjoys pampering self
• Spends a lot of time online
• Values time with small group of
friends
• Uses Facebook, Instagram,
LinkedIn, Youtube, Snapchat and
Pinterest social media platforms
• Content & Messaging
• Targeted social media
messaging related to special
deals on treatments and
packages for booking CTA’s
Photo by Anna Shvets from Pexels
4. Paradise Skin & Body
Jennifer
• Demographics
• 39 Years Old
• Female
• College Graduate
• 145,000 Annual
• Divorced with Children
• Gainesville, Florida
• Buying Habits
• Purchases skincare
products online and in store
• Services twice a month
• Newsletter Updates
• Psychographics
• Wants to look younger than
their age
• Values quality over quantity
• Interacts with FB groups
about similar skin care needs
•Follows skin care blogs
•Spends time online in the
evenings
•Uses Facebook, Instagram and
LinkedIn social media platforms
• Content & Messaging
•Blog content and personalized
newsletter with booking CTA’s
Photo by Karolina Grabowska from Pexels
5. Paradise Skin & Body
Tatiana
• Demographics
• 55 Years Old
• Female
• Doctrine Graduate
• 200,000 Annual
• Divorced with children
• Alachua, Florida
• Buying Habits
• Spends monthly on skin
care products
• Subscribed to subscriptions
• Psychographics
• Wants to look maintain image
and use preventative measures
• Concerned with health and
appearance
• Enjoys time with family and
grandchildren
• Socialite
• Enjoys traveling and going on
adventures
• Only uses FB Social Media
• Content & Messaging
• CTA’s to enroll in VIP program
for service packages via social
media posts and personalized
newsletters
Photo by Tatiana Twinslol from Pexels
6. PrimaryCampaignGoals
Social Media
• Lead Generation to generate
prospects for free consultations
• Essential to turn qualified
prospects into loyal returning
customers and ultimately
advocates for the brand.
• Multiple social media platforms
will cater specific content based
on its audiences for brand
awareness and engagement.
Photo by Anna Shvets from Pexels
7. CallstoAction
• Primary - Scheduling a Free
Consultation
• Secondary - Signing up for email
newsletters
• Visiting the brands blog with
industry related content
• Building brand awareness and
engagement by sharing content
Photo by Alex Green from Pexels
9. Metrics
• Improve awareness across all platforms via a brand monitoring tool for a period of 6
months to determine what content did well
• Track average engagement and amplification rates for platforms via the number of likes,
shares and comments
• Measure conversion rate of those that fill out a lead form or sign up for newsletters with
the use of actionable links in posts to see what offers encouraged conversions
• Measure click-through rate to track how often people are clicking the call to action links
associated to the content post by tracking the customized URL
• Encourage customer testimonials from the most loyal customers and provide links to
google reviews for ease and transparency
How to Measure Campaign Success
10. • Active on Facebook and Instagram
• Content consists of products, special promotions, client giveaways, and clinic behind the scenes,
procedures and staff introductions, with use of photo, infographics and video
• Followers - 1,167 across both platforms
• Engagement Rate - IG Avg likes per post = 18 with a 2.37% Engagement Rate
DermacareLaserandSkincareClinic
Gainesville,FL
11. PureAesthetics
Gainesville,FL
• Active on Facebook and Instagram
• Content consists of special promotions and giveaways, industry technology and trends, team
photos, products, procedure before and after, and recommendations
• Followers - 13,205 across both platforms
• Engagement Rate - IG Avg likes per post = 60 with Engagement Rate of .68%
12. SuccessfulCampaigns
Instagram
• Couture Med Spa in Winter Park, FL
• Posts content related to certain procedures
and directs audiences to learn more via the
blog through their linktree in the bio. They
also use hashtags related to the procedure,
company, location and what it is related to.
• They also promote giveaways for special
products and services which promotes
awareness and generates engagement within
the comments to tag additional friends.
13. SuccessfulCampaigns
TikTok
• Dr. Mamina is a dermatologist who posts
short videos about how-to treat, behind the
scenes, tips and recommended products for
all budgets. She doesn’t promote her
practice just that she’s an authoritative brand
for the skincare industry.
• Beauty Boost Med Spa uses TikTok to
campaign about procedures and promotes
different types of services along with do’s
and don’ts of aftercare. They also use
trending TikTok’s within their campaigns to
share their message.
14. SuccessfulCampaigns
Facebook
• Use of Infographics for audiences to easily
digest the information. The information is
useful and provides a solution for the
audience to keep coming back. The focus is
awareness of skin health, while also
promoting a product.
• Providing video content of behind the scenes
and an overview of the location and what
clients will experience when they arrive. It
allows the audiences to become more
comfortable and a sense of what to expect
upon arrival. It shows that extra level of
service and pampering.
15. Instagram
ContentPlan
•Highly Visual artistic and consistent infographic and photo content that resembles the brands message and branding
colors.
•The content will include behind the scenes of services offered, customer before and after photos, special promotional
deals, and any special giveaways. Our target audience for Instagram is a younger audience who want interesting subject
matter with which they can resonate with.
•This content will be shared one to two times per week and provide valuable and useful information to the audience.
•Once a month we will post links to blog content about the medical spa industry to curb negative perceptions while setting
the brand an authoritative source for information in the community. The calls to action will direct audiences to our
“linktree” link where audiences can connect with our website, blog, free consultation form, and sign up for our monthly
newsletter. This will help us track metrics for engagement and amplification calculations, along with click through rates.
• We will use hashtags associated with the brand like name, location, industry but also specialized hashtags related to
products and procedures.
16. ContentPlan
•Audio and visual content will consist of short videos with topics related to skincare and industry
standards.
•Videos will consist of topics related to informative solutions to skincare, myths, top 5 recommended
products and behind the scenes procedures
•This content will be shared once per day, no more than 5x’s per week to continue engagement while
providing valuable and useful information
•The calls to action will direct audiences to our link within the bio where audiences can connect with our
website, blog, free consultation form, and sign up for our monthly newsletter. This will help us track
metrics for engagement and amplification calculations, along with click through rates.
•We will use hashtags associated with the brand like name, location, industry but also specialized hashtags
related to products and procedures. In addition we will include related tiktok content category hashtags.
TikTok
17. ContentPlan
•Highly visual video and photo content including infographics
•Content will provide information on weekly specials, client testimonials, procedures and
treatments, local happenings, and information related to skincare routines and products
•Content will be shared no more than three times per week.
•Calls to action will include directing audiences to other social platforms, blog content, and website
•We will use hashtags associated with the brand like name, location, industry but also specialized
hashtags related to products and procedures.
•Metrics chosen will allow us to determine if the content worked or not. If it did we can continue to
create content in that way or adjust our content as needed if the calls to action are not generating
the traffic we were expecting.
Facebook
18. PlatformPromotion
Cross Promotional Content
•Would post video of a clients treatment being
done on Facebook to suggest audiences to
head over to Instagram to see before and after
results.
•This can allow the audiences to see the clients
journey through their specialized treatment
plans.
•Ultimately, would encourage this trend across
all platforms, so while the campaign is related
the content will actually be visually different
(video/photo/links)
19. Influencers
Incorporating in Social Campaigns
•Instagram/TikTok Influencer and Local
Business collaborations
•Ask would be to share information about
their positive experiences and the
background about who and what the business
does
•Collaborate on events hosted at the local
business location
•Compensation would include discounts on
services and products, and promotion of
local businesses in return at spa location
21. Instagram
Sample Media - Consultations/Engagement
• Mother’s Day Promotion Special -
May 7th - Book session by May 15th
• New Blog Post Alert - Call to action
to check out the link in Instagram
bio.
22. Facebook
Sample Media - Consultations
• May Specials Light Therapy
Sessions - BOGO - Consultation
Link
• VIP Program Video Promotion -
Information regarding program
with link on free consultation
23. TikTok
Sample Media - Engagement/Awareness
• Blog Post Alert - Vitamin C Benefits
• Do’s and Don’ts of SkinCare Video -
• What Cleansers are best to use
• Microdermibrasion or Don’t?
• Hyaluronic Acid
• SPF is a Must
• Clay Masks or Aloe Masks?
24. AmplificationStrategies
Blog posts provide useful and helpful content targeted exclusively for
Paradise audiences who are interested in the specialty or niche of medical-
grade skincare and beauty.
Advertorial with the Lead Esthetician or Nurse Practitioner, to offer an
interview on their expertise to promote the medical spa and the industry.
All of these amplification resources could help with lead generation and
awareness. The use of hashtags can help tag in awareness, while blog titles
and advertorial titles can help increase SEO.
26. -Coco Chanel
“Nature gives you the face you have at 20. It’s up
to you to merit the face you have at 50.”
Photo Source: Paradise Skin and Body Instagram