This document discusses Facebook basics for real estate professionals. It provides statistics on Facebook such as having 2.5 billion users, 1.62 billion daily users, and that 80% of users connect to brands or local businesses on Facebook. It outlines the benefits of a Facebook business page such as appearing in search results, reaching a wider audience, getting insights into page performance, allowing for cost-effective advertising, and allowing reviews. The goal of using Facebook for real estate professionals is to build an online audience and relationships, connect with local businesses and communities, enhance online marketing and listings, and develop an online personality and recognition.