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FACEBOOK BASICS
FOR
REAL ESTATE
PROFESSIONALS
Presented by:
Keith Flynn
Director of Digital Marketing
FACEBOOK BASICS
FOR
REAL ESTATE
PROFESSIONALS
Presented by:
Keith Flynn
Director of Digital Marketing
Some Stats
• 2.5 billion users
• 1.62 billion users visit Facebook daily.
• Over 70% of Facebook users log in 6 -10
times a day.
• 88% of Facebook users are on the
platform to stay in contact with friends
and family.
• 80% of users connect to brands or
businesses on Facebook, often local
businesses.
• Highest traffic occurs mid-day
Wednesday and Thursday.
• 74% of Facebook users are high-income
earners
Benefits of a
Facebook
Business Page
• Show Up in Search Results – a business page allows
your posts to show in search results on sites like
Google & Bing.
• Appear to Wider Audience – Those not logged in
can see you.
• Get Insights – See how your page performs and
your content.
• Advertising – Cost effective way to reach more
people.
• Reviews – Clients can review you and share
feedback.
FACEBOOK CONSUMPTION &
ENGAGEMENT
The Goal
• Build an online
audience/relationships
• Connect with other local businesses,
communities and potential clients
• Enhance your online marketing and
listing tools
• Develop your online personality and
recognition

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Facebook Basics for Real Estate Pros

  • 1. FACEBOOK BASICS FOR REAL ESTATE PROFESSIONALS Presented by: Keith Flynn Director of Digital Marketing
  • 2. FACEBOOK BASICS FOR REAL ESTATE PROFESSIONALS Presented by: Keith Flynn Director of Digital Marketing
  • 3. Some Stats • 2.5 billion users • 1.62 billion users visit Facebook daily. • Over 70% of Facebook users log in 6 -10 times a day. • 88% of Facebook users are on the platform to stay in contact with friends and family. • 80% of users connect to brands or businesses on Facebook, often local businesses. • Highest traffic occurs mid-day Wednesday and Thursday. • 74% of Facebook users are high-income earners
  • 4. Benefits of a Facebook Business Page • Show Up in Search Results – a business page allows your posts to show in search results on sites like Google & Bing. • Appear to Wider Audience – Those not logged in can see you. • Get Insights – See how your page performs and your content. • Advertising – Cost effective way to reach more people. • Reviews – Clients can review you and share feedback.
  • 6. The Goal • Build an online audience/relationships • Connect with other local businesses, communities and potential clients • Enhance your online marketing and listing tools • Develop your online personality and recognition