The document outlines the mission of design thinking, which is to transform observations into actionable insights that lead to improved products and services. It emphasizes the importance of empathy, defining user needs, ideating, prototyping, and testing as essential phases in the design thinking process. Ultimately, it asserts that design is a strategic function focused on understanding user desires beyond mere aesthetics.

5. The mission of
design thinking is to translate observation into
insights and insights into products and
services that will improve lives.

13. DESIGN THINKING _ EMPATHY PHASE
Build Empathy
Pair up for interviews - Interviewer and Note taker
See through the eyes of your users
Steer with open-ended questions
Confirm, redirect, or stop conversation with Close
Ended questions
Apply 5 WHY Techniques
Talk less, listen More
Take photos, Collect artifacts
Write down your impressions
Empathize
Define
Ideate
Prototype
Test

17. DESIGN THINKING _ DEFINE PHASE
Storytelling
Clustering
Personas
Task Flow Analysis
Framework
Empathize
Define
Ideate
Prototype
Test
POINT OF VIEW
Hypothesis about users' needs
HMW Statement

19. DESIGN THINKING _ IDEATE PHASE
Be Visual
Defer Judgment
Encourage Wild Ideas
Build on the Ideas of Others
One Conversation at a time
Go for wild Ideas
Go for quantity
Stay focused on topic
Empathize
Define
Ideate
Prototype
Test

21. DESIGN THINKING _ PROTOTYPE PHASE
Phyisical
Wireframes
Storyboard
Acting
Empathize
Define
Ideate
Prototype
Test

23. DESIGN THINKING _ TEST PHASE
Test the solution with a demo before producing the
actual product
Empathize
Define
Ideate
Prototype
Test

26. • Design is more than aesthetics; it’s a strategic function
cantered on understanding what people want, need, and
dream of. It’s not just about making things beautiful; it’s
about making them work beautifully.

27. • Thanks