Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing 2010

436 views

Published on

This presentation is done by Anya Peterson-Frey, Wyoming Entrepreneur regional director for the Wyoming southeast region. She specializes in Marketing and Social Media marketing.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Marketing 2010

  1. 1. Marketing 2010<br />Anya Petersen-Frey<br />Regional Director<br />307-632-6141<br />apeter35@uwyo.edu<br />@anyapfrey (twitter)<br />www.wyen.biz<br />
  2. 2. Agenda<br /><ul><li>Unique Selling Position
  3. 3. Marketing 2010
  4. 4. Traditional
  5. 5. Internet
  6. 6. Social Media</li></ul>Questions<br />
  7. 7. who are you?<br />The Unique Selling Position (USP)<br /><ul><li>What makes your products different from everyone else's product?
  8. 8. Put yourself in your customer’s shoes -</li></ul> how are you satisfying their needs?<br />
  9. 9. do you offer…. - the biggest selection of products on hand - the lowest prices or mark up in the industry - the most hands on service available - best guarantee available - the most experience, etc. <br />
  10. 10. the USP cont….<br />Quick USP brainstorm<br />
  11. 11. A few USP Samples<br />Fed-Ex: “When it absolutely, positively has to be there overnight." <br />Domino’s Pizza (older USP): "Pizza delivered in 30 minutes or it's free."<br />
  12. 12. questions……<br />
  13. 13. marketing mix<br /><ul><li>Traditional marketing tactics
  14. 14. Internet marketing tactics
  15. 15. Social media marketing tactics</li></li></ul><li>Goals of marketing mix:communicate messagebuild branddraw attentionprovide valueconvert/retain customers<br />
  16. 16. traditional marketing<br /><ul><li>Print collateral
  17. 17. Press person/dept
  18. 18. Press releases
  19. 19. Direct mail
  20. 20. Newsletters
  21. 21. Gatherings
  22. 22. Events
  23. 23. Advertising</li></li></ul><li>(Almost)Free Marketing Ideas…<br />
  24. 24. be a media resource or speaker<br /><ul><li>position as expert
  25. 25. identify media outlets
  26. 26. provide bio, talking points
  27. 27. offer to help
  28. 28. build relationships
  29. 29. provide value</li></li></ul><li>in-kind sponsorships<br /><ul><li>provide goods or services
  30. 30. specify value
  31. 31. get credit
  32. 32. leverage the sponsorship
  33. 33. build relationships</li></li></ul><li>guerilla tactics (impact)<br /><ul><li>“think different”
  34. 34. be strategic
  35. 35. generate buzz
  36. 36. get coverage
  37. 37. leverage coverage
  38. 38. build relationships</li></li></ul><li>it’s the relationships<br /><ul><li>Get business cards
  39. 39. Ask permission
  40. 40. Organize cards
  41. 41. Stay in touch
  42. 42. Revisit cards
  43. 43. Make contact</li></li></ul><li>questions….<br />Next up – Internet marketing ideas<br />
  44. 44. internet marketing<br />Print collateral <br />Press dept/person<br />Press releases<br />Direct mail<br />Newsletters<br />Gatherings<br />Events<br />Advertising<br />Web sites<br />Online press room<br />E-releases<br />E-mail campaigns<br />E-newsletters<br />Discussion forums<br />Text chats<br />Banner ads<br />
  45. 45. it’s the relationships<br /><ul><li>get business cards
  46. 46. ask permission
  47. 47. add to email list
  48. 48. stay in touch - email
  49. 49. stay in touch - tell a friend
  50. 50. build relationships</li></li></ul><li>questions…<br />On to social media marketing ideas…..<br />
  51. 51. <ul><li>In this next era, every webpage and experience will be a social media branding – even it a brand does not specifically choose to participate.
  52. 52. Social media will be considered the norm – it is necessary to aggregate conversations</li></li></ul><li>social media marketing<br />Web sites<br />Online press room<br />E-releases<br />E-mail campaigns<br />E-newsletters<br />Discussion forums<br />Text chats<br />Banner ads<br />Blogs<br />Social media newsroom<br />Social media releases<br />Microblogs<br />RSS<br />Social networks<br />Virtual world events<br />Social ads<br />
  53. 53. it’s the relationships<br /><ul><li>Exchange vcards
  54. 54. Ask permission
  55. 55. Process business cards - CardScan, Evernote, Shoeboxed
  56. 56. Use a CRM - Salesforce, Batchblue
  57. 57. Stay in touch - LinkedIn, Facebook, Twitter</li></li></ul><li>questions…<br />Contact Info:<br />Anya Petersen-Frey<br />Regional Director<br />307-632-6141<br />apeter35@uwyo.edu<br />@anyapfrey (twitter)<br />LinkedIn by name<br />Facebook by name<br />http://wyendotbiz.ning.com/<br />www.wyen.biz<br />

×