This document outlines the services and pricing for a Facebook marketing campaign. Key services include developing ad copy, managing the Facebook ad campaign, creating a lead capture case study, setting up pixel tracking and email autoresponders, designing a landing page, and posting sponsored content to marijuana-related Facebook groups and pages to help launch the campaign. The base price is $2,664 but with discounts applied the final price is $1,797. The campaign aims to generate targeted leads through Facebook ads while complying with the platform's policies.

1.
Facebook Sponsored Ad
Campaign Pricing

2. Example Landing Page: http://www.offershore.org
Note: To get ads approved on Facebook, we have to develop a
marketing campaign from scratch. We’ll analyze your offer to
determine if we’re able to create a campaign for you.
To get past Facebook (or to not violate their policies) we have to
develop a campaign that doesn’t demonstrate intent to sell or
provoke consumption. It won’t be too vague but it won’t be too
specific either. Just enough to initiate engagement and click-
throughs to the landing page where we keep it clean above the
fold and get more specific as the potential customer scrolls
down further… they land on a CTA (call-to-action) for a eBook/
case study (lead capture) that relates to the ad and you then
begin generating targeted leads.
The most important part is you’ll be allowed to target interests
such as “marijuana legalization” and “hemp oil” and “cancer
awareness” for example which gives you what you need to run
retargeting and further the campaign.
The great thing is your not in violation of any policy, you’ll run as
long you can spend, and you’ll have the audience that is
interested in what you have to offer.

3. Campaign requirements:
Ad copy
Ad text copy
Ad designed to target audience
Standout images
Ad test run (for approval)
Ad management
Dedicated account manager/digital marketing specialist
Facebook campaign setup from scratch
Ad spends up to $1,000 per month
Full geo and demographic targeting
Audience interests targeting
1 Business URL
Case Study (lead capture)
1000-word case study
All research and data included
Configuration, integration & testing
Configuration of HTML pages
Facebook pixel integration
Conversion tracking integration
Autoresponder integration
Testing email sends, autoresponder sequence, pixel tracking, conversion tracking
and usability (landing page)
Email drip campaign (setup)
Research of your Brand, Target Audience and Product/Service
Develop an email strategy
Create email copy: welcome email, day 3, day 5, day 7, day 10, day 14, day 21, and
2 retention emails (this can be changed)

4. Facebook page
Custom Facebook Business Page
Page category & details
Call To Action Button: linked to the landing page
Profile and cover images added (logo & relative photo)
1 post (sponsored ad)
Landing page
Custom HTML/Bootstrap landing page
Custom logo design
Hosting configuration
Trust indicators above the fold
2 Calls-to-action
Retargeting
Custom Remarketing Banners
Split Testing
Management
Campaign Summary: We’ll get a Facebook page set-up, design a fresh
landing page, design a fresh ad, run a test for approval, set-up hosting,
create an ebook report/case study for lead capture, set-up
autoresponder sequence with custom emails for up to 6 days.
This includes configuration for HTML pages, Facebook pixel
integration, conversion tracking integration and autoresponder
integration. Custom logo design, ebook/case study cover design and
custom domain name. This entails account creation for hosting,
domain, Facebook and email.
Niche research is the base of the campaign and the turnaround for the
service is up to 14 business days. When finished, you’ll get all site files
and account credentials sent via a dropbox link.
If you opted-in for ads management w/ retargeting, we’ll continue to
manage/optimize your campaign and keep the leads flowing.

5. Additional Offer included:
To jumpstart the campaign, we’re going to advertise your offer
on 15 Highly Targeted social media groups and pages.
Reach over 44,000 followers across 9 marijuana and CBD
related Facebook pages
Reach over 22,000 members across 6 marijuana and CBD
related Facebook groups

6. Pricing:
Base price Discount Final
Ad Copy 99.00 99.00 0.00
Ad Management 329.00 0.00 329.00
Case Study (lead capture) 300.00 0.00 300.00
Configuration, integration & testing 399.00 299.00 100.00
Email drip campaign 649.00 100.00 549.00
Facebook Page 249.00 249.00 0.00
Landing Page 499.00 199.00 300.00
Retargeting 219.00 0.00 219.00
$2,664 $1,797
If you run your own ads or have your
own ad management team let us
know!