The document outlines strategies for building lead generation channels through effective professional networking at Bethany Lutheran Church. Key messages emphasize understanding the target audience, creating relationships, and using appropriate marketing channels to reach potential customers. It also highlights the importance of measuring outcomes, testing approaches, and actively engaging with leads through personalized follow-up and partnership opportunities.

1. Building Lead Generation ChannelsProfessional Networkingat Bethany Lutheran Churchwww.bethany-denver2.org/1g-network

2. Key MessagesKnow Your Target AudienceCreate Relationships & Build TrustGo To Where Your Audience Already IsAssign Goals, Measure, & Test

3. Gather IntelligenceDefine your current customer base and model your target audience from your existing customer profile.What type of person/company buys your products?What customer segments are your most-frequent & most profitable?Assess target audience demographics & psychographicsAge, Education Level, Home Value, Family Position, Gender, InterestsWhat challenges/opportunities do they have?Ask your sales force for input!How does you audience consume their information?

4. Crafting Your MessageEvaluate how your existing customers came to be your customersDevelop your elevator pitch using the key benefits of your product/servicePersonalize your message to your various customer segments and their sales cycle stageYour objective... Create Relationships and Build TrustProblem to Solution story-tellingShare valuable informationInclude an offer and a clear/direct call to action!

5. Choose The Most Appropriate Marketing ChannelsUse the channels that your audience already uses Traditional Media Newspaper/Magazine Advertising

6. Outdoor Advertising (i.e.; Billboards, Bus Boards)

7. Direct Mail

8. Public Relations (News & Interest Publications)

9. Telemarketing – Outbound call campaign

10. Radio Online Online Advertising (News & Interest Websites)