The document provides tips for creating and sustaining winning Facebook fan pages including adding relevant keywords and descriptions to the About box and info button, publishing content from websites as well as status updates, and using applications like RSS Graffiti, YouTube Video Box, and Wildfire to automatically publish content to the page. It also discusses using Facebook ads and insights to engage fans and drive traffic. A case study example shows how embedding a YouTube video on a Facebook page and enabling comments resulted in increased traffic, video views, and new page likes.

2. Facebook Ads Incentives Website Conversions

3. Creating A Facebook Business Page – Search Tips The About Box One of the few areas that you are allowed text. Provide some relevant keywords along with a good description.

4. Creating A Facebook Business Page – Search Tips The Info Button Another good field to add keyword rich text and inbound links to your site. Make sure to include address for local searches

5. Creating A Facebook Business Page – Search Tips Make sure to publish content from your sites in addition to status updates.

8. Announcing Your Page Send them an email directly

9. Applications & App Providers

10. Applications– RSS Graffiti RSS Graffiti automatically publishes to your feed. You set a delay time, and a schedule of checking your feed for new content.

11. Applications– YouTube Video Box Input URL’s of YouTube videos and they show up on your page and in a tab.

12. Applications - ShopTAB Add products right into your Facebook page.

13. Applications- Wildfire

14. Applications- Reveal – Non Reveal Tabs Non Fan Fan

15. Facebook Ads – Paid Media

16. Facebook Ads – Paid Media By segmenting our ads, our cost per lead reduced close to 40% compared to broad campaign

17. Facebook Ads – Paid Media * Facebook Dashboard chart is not Jet Blue’s Campaign

18. Facebook Insights

20. What’s the strategy here? What’s feeding your posts?

21. Is it just about you?

22. Case Study

24. 3 “Tags” on this post Youtube Video embedded on facebook page Facebook enabled comments on log

29. facebook.com/pathinteractive @rubenq http://www.linkedin.com/in/rubenquinones