The document discusses the stages of a performance marketing campaign including planning, media buying, and analytics. In the planning stage, goals and budgets are established and the best marketing channels like SEM, SMM, and email are identified. Media buying involves using a publisher network to reach targeted subscribers through SMS, mobile, email, and display ads. Analytics ensures maximum value by analyzing publisher performance across campaigns using historical response rates.

1. Performance Marketing
Belief
Strategy
02
Planning
01
03
04
Analytics
Our performance campaign
practice reflects our belief that
brand should engage the
prospects and customer at every
stage of customer experience.
At the planning stage we help
clarify your goals, identify
resources and budget for brand
activations and campaigns. We
evaluate what works best for
client –SEM, SMM, SMS, Mobile
Marketing, Email Marketing, or
Display ads.
This stage help us find your
target clients, leverage the
influencers. It also take an
integrated approach.
We help brands reach out to
their target group by profiled
subscribers through our trusted
publisher network for SMS,
Mobile Marketing, Email
Marketing, and Display ads.
We ensure that the client gets
maximum advantage and
value of each campaign. We
analyze publishers over
campaigns with help of
historical response rates
across campaigns & publishers
Media Buying
STEP
STEP
STEP
STEP
We believe in high quality and effective delivery of campaign. This
has pushed us hard to develop our efficient publisher network for
SMS, Mobile Marketing, Email Marketing, and Display ads
Infidirect.com