Traverse Email Retargeting allows companies to send retargeting emails through their Trusted Publisher Network to prospects who visited a company's website but left without converting. These retargeting emails have click-through rates as high as 5% and returning prospects are 2.4 times more likely to convert. The service works by recognizing visitors through their publisher partners who have opt-in relationships with prospects. Companies can include their creative in publisher branded emails sent to prospects. Traverse's experienced team focuses on optimizing the user experience and conversions for email retargeting campaigns.

1. Traverse Email Retargeting
A second chance to make a first impression.

2. Traverse Email Retargeting
Get a second chance to make a first impression.
Leverage the power of email to deliver your message and bring prospects back to your
website.
Site abandonment email retargeting to unidentified prospects.
Achieve results: Email retargeting campaigns from Traverse generate click-through rates as
high as 5%, and returning prospects are 2.4x more likely to convert.
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Unidentified prospects are the 90% of website visitors that you don't recognize, and
therefore can't send an email to today.

3. How it Works
It’s as easy as 1-2-3!
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Visits your
website and
leaves without
converting.
You don’t have
an email
address for
the prospect.
Recognizes the user
and locates a
publisher in our
Trusted Publisher
Network that has an
opt-in relationship
with your prospect.
Sends a
retargeting
email to the
prospect
containing your
creative.
Revisits your
website and
converts.

4. Your creative is sent by a publisher in our Trusted Publisher Network.
Sample Email Retargeting Ads
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Publisher inserts
your creative into
their branded
template, and
sends it to your
prospect.
Prospects are
engaged and
driven back to
your site to
convert.

5. Why Traverse?
Team
Our team has more than 15 years of experience in
email marketing and has led some of the following
companies through rapid growth and success:
Our Approach
We’re focused on optimizing user experience
and increasing conversions.
 Emails come from a publisher in our Trusted
Publisher Network.
 Emails are sent within minutes to maintain
relevance and increase click through rate.
 Campaigns are optimized to maximize
performance.
Partner with a trusted team and proven approach.
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6. Traverse moves your prospects through the funnel and converts them into customers.
Sample Metrics
Every month,
people visit
your website to
learn more and
shop.
60%
of these
unidentified
prospects are
recognized by
Traverse.
40%
have opted in
to receive email
offers from our
publishers.
5%
click on the email, and are sent
back to your site where they are
2.4x more likely to convert.*
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90%
of these
prospects leave
without
providing an
email address.
100,000
Unidentified
prospects
60,000
Prospects that Traverse
can recognize
24,000
Emails sent to your
prospects
Example: 1,200
Prospects return to
your site
* Experian Marketing Services, Quarterly email benchmark report, Q3 2016.

7. Our Trusted Publisher Network is large and growing – and as we grow, you can too.
Publisher Examples
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8. Contact Us to Learn More
traversedata.com @TraverseData Traverse Data 212.457.4975
Eamonn Flynn
VP, Business Development
Craig Swerdloff
CEO
 CPC pricing
 No minimums
Get results through low-risk, CPC pricing.
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