The document discusses best practices for disseminating project information through live demonstrations and videos. It provides lessons learned from past experiences with live demos, including clearly defining what is a prototype, anticipating issues, keeping demonstrations simple, and not leaving them unattended. For video dissemination, success stories highlight the importance of humor, focusing on "what" not "how", socially relevant topics, and media/social network support. However, creating effective videos requires significant resources like brainstorming, scripting, rehearsing, editing, and dealing with technical challenges.