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Internet Summit 2011: Content Strategy

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Internet Summit 2011: Content Strategy

  1. 1. Supercharge Your Social MediaResults with Relevant Content Cara Rousseau November 15, 2011 Internet Summit Pre-conference
  2. 2. Content has been around forever.The channels and platforms are changing.
  3. 3. Content has always been king.The customers are changing.
  4. 4. Good content can build relationships.Consideration Interaction Purchase
  5. 5. But, what is content marketing strategy?Anything you create and share about your brand.Tell stories, tell them again, and in different formats.
  6. 6. Using Content for Marketing
  7. 7. Know Your Voice.Be Educational Or, Be Entertaining
  8. 8. Know Your Voice. Example  Dovehttp://www.youtube.com/watch?v=tbb8D-u8ues&feature=player_embedded
  9. 9. Know Your Voice. Example  Kyle GetsBuckets 2.0 from Duke Universityhttp://www.youtube.com/watch?v=gBSQf0wWiKw
  10. 10. Know Your Voice. Be Educational Or, Be Entertaining
  11. 11. Know Your Audience  ExampleTalk TO Them Not AT Them
  12. 12. Time Your Content.Relevant, timely, and don’t show up late
  13. 13. Be True  ExampleTalk with your brand’s voice
  14. 14. Interact with your customers  ExampleSolve consumers’ problems, or justlisten to them, and you’re a friend for life
  15. 15. Planning Content Strategy
  16. 16. Editorial CalendarWhen, what, and why. Have purpose.
  17. 17. Brand Ambassadors  Example
  18. 18. Content Management System.Review changesCheck linksMultiple usersTeam collaboration
  19. 19. Staff Roles. websitesManaging Editorand Publisher
  20. 20. Where is Your Hub?Central informationPlace to direct trafficStories live here!
  21. 21. Content Curation
  22. 22. Hunting.Google Reader and News AlertsHootsuiteTwitter ListsFacebook StreamAllTopPaper.li
  23. 23. Gathering.Contests and campaigns
  24. 24. Content MarketingChallenges
  25. 25. Where are the Snafus? Spice Freshness Filters
  26. 26. Where is ContentManagement Headed?
  27. 27. Looking Ahead at Content StrategyMobile and tabletsLocationsRecommendation enginesCutting edge  commonplace
  28. 28. Thank You and QuestionsCaraRousseau@gmail.com@CaraRousseaucararousseau.tumblr.com

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