Content generation and curation
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This document provides guidance on content generation and curation. It recommends creating integrated content using "recipes" to overcome writer's block and engaging guest bloggers. Content curation is defined as sorting vast amounts of online content and organizing it around a theme. Examples of curation include alumni features and donor profiles. The document discusses using editorial calendars, with most respondents planning 1 month or more in advance using Google Calendar or a shared spreadsheet.
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Content generation and curation
- 1. Content Generation and Curation December 19, 2012
- 2. Today’s Action Plan • Content is nearly everything! • Creating Content • Curating Content • Be a Platform for Content • Content Calendars
- 4. Creating Content • Integrated, not isolated • Use ‘recipes’ to break writer’s block • Keep it steady • Don’t do it all yourself!
- 5. Integrated
- 6. • Alumni feature • Profile student work • Donor profile • Invite guest bloggers • Focus on school values • Top 5 or 10 list • Your ideas?
- 7. • Be a network weaver • Listen for stories, ideas • Have clear, easy guidelines • Be specific in your invitation • Strive for diversity • Encourage sharing
- 8. CONTENT CURATION is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
- 9. "Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community.” -Clay Shirky
- 11. From Beth Kanter http://www.bethkanter.org/content-curation-101/
- 12. What Are the Topics You Will be Curating?
- 13. Do You Have a Content Calendar?
- 14. Editorial Calendars Shared spreadsheet to view/edit 24% Shared calendar to view/edit 30% Handwritten/paper/online version for me 34% Have a plan, but in my head 20% No plan or don’t use a calendar 15%
- 15. Editorial Calendar Planning How far in advance does it go? 1-2 weeks 11% 1 month 27% 2 months 12% More than 2 months 31% Don’t plan details in a calendar 20%
- 16. Google Calendar
- 17. Spreadsheet Include columns for measurement!
- 18. Q&A What are you doing now? Next steps?
- 19. Next webinar: January 8, 2-3pm eastern Social Fundraising