1.
Social
Media
and
Student
Affairs
Duke
University
Student
Affairs
Social
Media
Training
July
20,
2011

2. Effective Social Media Communications
Marketing principles still apply!
• Think about the audience
• Think about the purpose
• What is success?
• Allocate resources
• Create accounts
• Listen first
• Make sure you are easy to find
• Be human. Don’t forget, it’s a conversation. Converse!
• Measure and measure again
• Finally, repeat above

3. Personal vs. Professional
Two
op@ons:
• Separate
profiles/accounts
• Use
privacy
seDngs
Best
prac@ces
• Use
privacy
seDngs,
but
don’t
trust
them
• Have
good
values
and
good
sense
• Create
an
online
persona
and
be
real
Remember:
What
happens
on
social
media,
stays
on
social
media

4. Creating effective social media posts
• Be polite and respectful
• Be real
• Don’t try to sell
• Always monitor
• Be prompt
• Consistency is key
• Retweet and repost
• Respond on an individual basis
• Stay current
• Stay positive

5. Let’s get started with Twitter
TwiLer
glossary
Twi4er
Term
Meaning
Tweet
A
post
or
update,
under
140
characters
RT
Re-­‐tweet.
This
means
the
tweet
is
sharing
something
that
someone
else
already
posted.
@
This
@
symbol
is
used
in
front
of
a
username
to
direct
that
user’s
aLen@on
to
your
tweet.
#
or
Hashtag
Hashtags
are
a
standard
way
to
follow
a
discussion
about
a
trend,
event
or
topic.
This
allows
for
searchability.
TwiLer
Trending
Keywords
and
hashtags
that
are
men@oned
on
TwiLer
become
trends
–
can
be
based
on
geography.
hLp://twiLer.com/#!/search?q=%23socialduke

6. How do programs and events fit in?
Facebook
page
or
event?

7. How do programs and events fit in?
TwiLer
account
or
hashtag?

8. DukeMobile for Mobile Devices
DukeMobile: m.duke.edu
IOS, Droid and Blackberry apps
Suite of applications includes a
directory, maps, news, course
offering info and videos.

9. Ques@ons/Resources
• Lynda.com
• socialmedia@duke.edu
• hLp://cit.duke.edu/2010/09/socialmediaworkshop/
• hLp://socialmedia.duke.edu/
Contact
Cara
Rousseau
919.491.5018
Cara.rousseau@duke.edu
@CaraRousseau