Social Media and Student Aﬀairs Duke University Student Aﬀairs Social Media Training July 20, 2011
Effective Social Media CommunicationsMarketing principles still apply!• Think about the audience• Think about the purpose• What is success?• Allocate resources• Create accounts• Listen first• Make sure you are easy to find• Be human. Don’t forget, it’s a conversation. Converse!• Measure and measure again• Finally, repeat above
Personal vs. ProfessionalTwo op@ons: • Separate proﬁles/accounts • Use privacy seDngs Best prac@ces • Use privacy seDngs, but don’t trust them • Have good values and good sense • Create an online persona and be real Remember: What happens on social media, stays on social media
Creating effective social media posts• Be polite and respectful• Be real• Don’t try to sell• Always monitor• Be prompt• Consistency is key• Retweet and repost• Respond on an individual basis• Stay current• Stay positive
Let’s get started with TwitterTwiLer glossary Twi4er Term Meaning Tweet A post or update, under 140 characters RT Re-‐tweet. This means the tweet is sharing something that someone else already posted. @ This @ symbol is used in front of a username to direct that user’s aLen@on to your tweet. # or Hashtag Hashtags are a standard way to follow a discussion about a trend, event or topic. This allows for searchability. TwiLer Trending Keywords and hashtags that are men@oned on TwiLer become trends – can be based on geography. hLp://twiLer.com/#!/search?q=%23socialduke
How do programs and events fit in?Facebook page or event?
How do programs and events fit in?TwiLer account or hashtag?
DukeMobile for Mobile DevicesDukeMobile: m.duke.eduIOS, Droid and Blackberry appsSuite of applications includes a directory, maps, news, course offering info and videos.