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Duke communicators 01.24.13

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Duke communicators 01.24.13

  1. 1. Duke UniversitySocial Media Roundup Duke Communicators Thursday, January 24, 2013
  2. 2. TheRules 6 Presentations 5 Minutes
  3. 3. TheSpeakers Laura Brinn, Global Communications Debbe Geiger, DukeMedicine Wendy Livingston and J. Caldwell, The Nasher Orla Swift, Sarah P. Duke Gardens Aaron Welborn, Duke Libraries Ashley Wolf, Duke Athletics
  4. 4. Duke University onChinese Social Media Laura Brinn Director of Global Communications
  5. 5. WhyChineseSocial Media?
  6. 6. A country ofstrategic importance
  7. 7. Large prospectivestudent& alumnipopulation Huge population of 1.3 billion
  8. 8. Primary social media channelsare blocked
  9. 9. Several 30 Kaixin 40m Sina Weibo 70msocial networksexist in China Age RenRen 95m Douban Penayou 20m 80m 51.com 40m Qzone 190m 10 urban rural Location graph modified from TechRice.com
  10. 10. Sina Weibothe “Twitter of China”
  11. 11. 400 million 500 millionactive Weibo users global registered Twitter users Mainly professionals Used as a news source
  12. 12. LaunchedSummer 2011as Men’s Basketballteam traveled toChina
  13. 13. RenRenthe “Facebook of China”
  14. 14. 45 millionactive RenRen users160+ million 1 billionregistered users global registered Facebook users Mainly high school & college students
  15. 15. Content curationPosts by Chinesestudent team Managed by staffInfluenced by Bilingual contentChinese PR firms
  16. 16. Content curationPosts by Chinesestudent team Managed by staffInfluenced by Bilingual contentChinese PR firms
  17. 17. Borrowmaterial from Duke’sFacebook & Twitter
  18. 18. Monitoringremains a challenge>> reliance on students
  19. 19. A collaborativestrategywith university schools & departments
  20. 20. Private groupfor theClass of 2017on RenRen
  21. 21. Student-to-studentchatson Sina Weibo
  22. 22. Room for growth:Youkuthe “Youtube of China”
  23. 23. Graduate student projectA survey of theDuke communityon Chinese social media+ recommendations going forward
  24. 24. NextUp Debbe Geiger DukeMedicine
  25. 25. DukeMedicine Social MediaTotal potentialaudience reach: 27,000
  26. 26. Sprout Social
  27. 27. DukeMedicine Social Media Goals• Build audience• Position DukeMedicine as local and national healthcare leader• Encourage engagement and information sharing• Drive traffic to DukeHealth.org
  28. 28. News
  29. 29. Twitter Queue
  30. 30. Promotion
  31. 31. Photos = Engagement
  32. 32. Engagement
  33. 33. We Ask, Patients Share.
  34. 34. Promoted Posts
  35. 35. NextUp Wendy Livingston and J. Caldwell Nasher Museum of Art
  36. 36. Why do we care about social media?
  37. 37. Who are our online visitors? What do they like?
  38. 38. “Olafur Eliasson needs you. His art is notjust the objects or environments he creates, but more so the experiences people have in these spaces. Without you, this work is incomplete.”
  39. 39. What about voice?
  40. 40.
  41. 41. NextUp Orla Swift Sarah P. Duke Gardens
  42. 42. NextUp Aaron Welborn Duke Libraries
  43. 43. Social Media Roundup Aaron Welborn, Duke Libraries Duke Communicators Meeting January 24, 2013
  44. 44. Strengths: Good Content
  45. 45. Strengths: Good People
  46. 46. Social Media Users Group
  47. 47. Library Blogs
  48. 48. Blogs Strategy
  49. 49. Blogs Strategy (cont.)
  50. 50. The “Über” Blog
  51. 51. Shameless Rip-off
  52. 52. Easy Sharing600 x 360 pixels
  53. 53. Not Just an Aggregator
  54. 54. Breadth and Unity
  55. 55. Share Buttons
  56. 56. Promoting Digital Collections pinterest.com/source/library.duke.edu
  57. 57. Unique Assets
  58. 58. Metadata Matters
  59. 59. Thank You!• S.M.U.G. Co-chairs: Beth Doyle, Head of Conservation Services Amy McDonald, Assistant University Archivist• Michael Daul• Tom Crichlow• Sean Aery• Cara Rousseau and Jonathan Lee• Thanks to All Y’all, Too!
  60. 60. NextUp Ashley Wolf Duke Athletics
  61. 61. How to Generate FanInteraction on Facebook
  62. 62. Not All Posts are News
  63. 63. Embrace Images
  64. 64. Embrace Images
  65. 65. Ask the Right Questions
  66. 66. Ask the Right Questions
  67. 67. No News Can Be Good NewsA Picture Really is Worth 1,000 Words Questions Are Infinitely Superior to Answers
  68. 68. No News Can Be Good NewsA Picture Really is Worth 1,000 Words Questions Are Infinitely Superior to Answers
  69. 69. Thank You! Socialmedia.duke.edu
  70. 70. NextUp Tawnee Milko Nicholas School of the Environment
  71. 71. Collaborative Blog Management Building and Coordinating the Nicholas School of the Environment BlogsTawnee MilkoPresentation to Duke CommunicatorsJanuary 24, 2013
  72. 72. MISSION: To open a window on the classes, travels, research, internships, and events that comprise the Nicholas School experience.
  73. 73. Title in Garamond 3 here Subtitle to go here in interstate Both fonts can download athttp://www.duke.edu/styleguide.html William ChameidesDean of the Nicholas School of the Environment
  74. 74. Title in Garamond 3 here Subtitle to go here in interstate Both fonts can download athttp://www.duke.edu/styleguide.html William ChameidesDean of the Nicholas School of the Environment
  75. 75. Title in Garamond 3 here Subtitle to go here in interstate Both fonts can download athttp://www.duke.edu/styleguide.html William ChameidesDean of the Nicholas School of the Environment
  76. 76. Title in Garamond 3 here
  77. 77. Title in Garamond 3 here Subtitle to go here in interstate Both fonts can download athttp://www.duke.edu/styleguide.html William ChameidesDean of the Nicholas School of the Environment
  78. 78. Title in Garamond 3 here Subtitle to go here in interstate Both fonts can download athttp://www.duke.edu/styleguide.html William ChameidesDean of the Nicholas School of the Environment
  79. 79. Title in Garamond 3 here Subtitle to go here in interstate Both fonts can download athttp://www.duke.edu/styleguide.html William ChameidesDean of the Nicholas School of the Environment
  80. 80. Subtitle to go here in interstate Both fonts can download athttp://www.duke.edu/styleguide.html William ChameidesDean of the Nicholas School of the Environment
  81. 81. Title in Garamond 3 here Subtitle to go here in interstate Both fonts can download athttp://www.duke.edu/styleguide.html William ChameidesDean of the Nicholas School of the Environment
  82. 82. Blogging Efforts: A Success? Past 22,457 page views Month 12,624 visits Since 137,000 page views April 69,00 visits
  83. 83. Impact Beyond The Numbers
  84. 84. Management Requires ACommunications Team Effort
  85. 85. Management Requires ACommunications Team Effort 1. Director of Web Projects 2. Art Director 3. Staff Specialist 4. Director of Marketing Communications 5. Communications Office Blogging Team Liaison 6. Blogging Team (Student) Leader
  86. 86. Management Requires ACommunications Team Effort 1. Director of Web Projects 2. Art Director 3. Staff Specialist 4. Director of Marketing Communications 5. Communications Office Blogging Team Liaison 6. Blogging Team (Student) Leader

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