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NCPRSA Duke University Final

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NCPRSA Duke University Final

  1. 1. Duke and the Digital Dive Cara Rousseau March 21, 2012
  2. 2.   Today.   The  big  social  media  networks   Niche  communi8es     Global  networks   Exis8ng  resources  and  brand  ambassadors   Contests  and  campaigns  
  3. 3. Social  media  tools  are   evolving  …  and  becoming   more  relevant.  
  4. 4. Facebook Timeline Tell a story.
  5. 5. Example: Milestones in Timeline Tell a story.
  6. 6. Twitter for brands Tell a story.
  7. 7. Example: SOTU Duke Chat 250+  Tweets   45  par8cipants     ”   As  a  'Twi*er  newbie,"  I  found  the   experience  interes;ng  and  enlightening,"   said  poli;cal  science  professor  Paula   McClain.  "It  was  interes;ng  to  see  how   my  view  some;mes  corresponded  with   those  of  my  colleagues  and  at  other   ;mes  differed.  I  am  definitely  up  for  this   again.                  "   Tell a story.  
  8. 8. Use  newer,  niche   communi8es  strategically.  
  9. 9. Pinterest Show a story
  10. 10. foursquare Explore
  11. 11. Tumblr Share Anything
  12. 12. Global  networks  and   implica8ons.  
  13. 13. Example: Duke in China Reach a global network
  14. 14. Using  exis8ng  resources  for   content  crea8on  and   building  ambassadors.  
  15. 15. Existing Resources: Students Tell the story
  16. 16. Brand Ambassadors: Alumni Connect
  17. 17. Contests  and  campaigns   build  community  and   generate  content  –  tap  into   spirit  and  pride.  
  18. 18. Example: 903 and Counting Encourage sharing
  19. 19. Thank  You.   CaraRousseau@gmail.com   @CaraRousseau   cararousseau.tumblr.com   Spotlight.duke.edu/socialmedia    

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