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NCPRSA Duke University Final

Presentation by Cara Rousseau, social media manager at Duke University.

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Duke and the Digital Dive
       Cara Rousseau
       March 21, 2012
 
Today.	
  
The	
  big	
  social	
  media	
  networks	
  
Niche	
  communi8es	
  	
  
Global	
  networks	
  
Exis8ng	
  resources	
  and	
  brand	
  ambassadors	
  
Contests	
  and	
  campaigns	
  
Social	
  media	
  tools	
  are	
  
evolving	
  …	
  and	
  becoming	
  
more	
  relevant.	
  
Facebook Timeline




Tell a story.
Example: Milestones in Timeline




Tell a story.
Twitter for brands




Tell a story.
Ad

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NCPRSA Duke University Final