1.
Duke and the Digital Dive
Cara Rousseau
March 21, 2012

2.
Today.
The
big
social
media
networks
Niche
communi8es
Global
networks
Exis8ng
resources
and
brand
ambassadors
Contests
and
campaigns

3.
Social
media
tools
are
evolving
…
and
becoming
more
relevant.

4.
Facebook Timeline
Tell a story.

5.
Example: Milestones in Timeline
Tell a story.

6.
Twitter for brands
Tell a story.

7.
Example: SOTU Duke Chat
250+
Tweets
45
par8cipants
”
As
a
'Twi*er
newbie,"
I
found
the
experience
interes;ng
and
enlightening,"
said
poli;cal
science
professor
Paula
McClain.
"It
was
interes;ng
to
see
how
my
view
some;mes
corresponded
with
those
of
my
colleagues
and
at
other
;mes
differed.
I
am
definitely
up
for
this
again.
"
Tell a story.

8.
Use
newer,
niche
communi8es
strategically.

9.
Pinterest
Show a story

10.
foursquare
Explore

11.
Tumblr
Share Anything

12.
Global
networks
and
implica8ons.

13.
Example: Duke in China
Reach a global network

14.
Using
exis8ng
resources
for
content
crea8on
and
building
ambassadors.

15.
Existing Resources: Students
Tell the story

16.
Brand Ambassadors: Alumni
Connect

17.
Contests
and
campaigns
build
community
and
generate
content
–
tap
into
spirit
and
pride.

18.
Example: 903 and Counting
Encourage sharing

19.
Thank
You.
CaraRousseau@gmail.com
@CaraRousseau
cararousseau.tumblr.com
Spotlight.duke.edu/socialmedia