East Midlands Conference 2012 - Sue Carrette

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East Midlands Conference 2012 - Sue Carrette

  1. 1. Professional Gardening –the Art of Successful Networking© AUA East Midlands Conference University of Derby 28th June 2012 © Copyright Sue Carrette Training & Consultancy 2012
  2. 2. IntroductionAims and objectives of the session: – Types of networks and benefits – Face-to-Face Networking – Social Media and E-Networking – Tips for the ‘reluctant networker’ – Building and managing networks – Key Issues for the successful networker © Copyright Sue Carrette Training & Consultancy 2012
  3. 3. What is Networking?• Using personal networks• Trust – key aspect of networking –90% trust peer recommendations – only 14% trust advertisements* • Brainstorming networking activities *(Source – Marketing to the Social Web 2007) © Copyright Sue Carrette Training & Consultancy 2012
  4. 4. Networking BenefitsWhy do we network?• Sharing information and knowledge• Profile raising• Facilitating collaboration and assistance• Increasing pool of contacts• Possibly find new roles/work – but this is not the primary initial objective• About what you can contribute to contacts © Copyright Sue Carrette Training & Consultancy 2012
  5. 5. Mapping NetworksExercise Put your name in the middle of a piece of paper and draw lines outward to the networks you belong toConsider:• What other ‘networks’ you would like to participate in?• What stops you?• What can you do about this? © Copyright Sue Carrette Training & Consultancy 2012
  6. 6. Building Networks• Use existing networks to build your network• Alumni-work-friends-family etc• Look for established referral routes – for your specialism/area - do your research• Participatory activity (not passive)• Remembrance – Rapport – Referral• Attend events–find out who is attending in advance• Use online tools – join groups © Copyright Sue Carrette Training & Consultancy 2012
  7. 7. Face-to-Face Networking• Target people you want to meet at events• Develop ‘conversation strategies’• Be inclusive• Be respectful of everyone you meet• Establish eye contact• Give the other person your undivided attention• Smile - if appropriate• Be proactive - always follow-up• Respect the other person’s space (and online) © Copyright Sue Carrette Training & Consultancy 2012
  8. 8. Social Media & E-Networking • What (is it)? – Social networking, Blogging/Micro-blogging, Conferencing/Webinars, Image or video sharing • Who (uses it)? – Anyone….and everyone…. • What (is it used) for? – To build ‘social authority’ - developed when an individual/organization established as an "expert" in their field, becoming an influencer in that field**(Source : European Journal of Social Psychology 2006) © Copyright Sue Carrette Training & Consultancy 2012
  9. 9. Social Media & E-Networking www.twitter.comwww.facebook.com www.linkedin.com © Copyright Sue Carrette Training & Consultancy 2012
  10. 10. Social Media & E-Networking• Facebook, Twitter, LinkedIn• Personal account/professional pages/groups• Can add profile info and photo (F and L)• Status updates – and content upload• Use groups/pages/’following’ to link with others• Interactive – recommendations, comment etc• Monitor and listen to your groups• Group discussions / News / Jobs• Participate and contribute (add value)• Use your groups to expand your network © Copyright Sue Carrette Training & Consultancy 2012
  11. 11. Social Media and E-Networking• Manage your ‘Professional Identity’ – Who are you? – Is there more than one ‘you’? – Do you have conflicting identities?• Learn to manage the crossover between personal and professional – overlapping networks• Google yourself – post-event exercise – What are you expecting to see? Did you see this? – What surprised you? Are you happy with your online presence? – How do your social media presences relate to each other and your web presence? © Copyright Sue Carrette Training & Consultancy 2012
  12. 12. Building Networks (and thoughts for the ‘reluctant networker’)• Make it easy for people to talk to/contact you• Find easy ways of talking to/contacting others• Have entry and exit strategies• Connect online first?• Relax – be yourself, be authentic• Wear something comfortable (with pockets)• Its OK to be an introvert• Its OK to listen• Focus on others – not on yourself• Give yourself a pat on the back! © Copyright Sue Carrette Training & Consultancy 2012
  13. 13. Managing Networks• Nurture the network you have! - ‘Professional Gardening’©• Remember opportunities to re-connect – in person and online• Contribute to discussion, comment etc – maintain momentum• Two ears – One mouth• Flag up useful events, articles, projects• Focus on key activities - don’t over-commit• Persevere… © Copyright Sue Carrette Training & Consultancy 2012
  14. 14. Key Issues for the Successful Networker – Have a Plan!• What do you want to achieve? Timescale?• Balance between F-to-F and e-networking?• Monitor and manage professional identity• Where and how to ‘grow’ your network?• (Growing and) Nurturing your network – integrate this into your professional practice• Have Fun! © Copyright Sue Carrette Training & Consultancy 2012
  15. 15. Key Issues for the Successful Networker - Don’t:• Let others down• Be indiscreet• Contact colleagues only when you want something• Treat the internet as a ‘private space’• Contravene your institutional IT Policy © Copyright Sue Carrette Training & Consultancy 2012
  16. 16. Key Issues for the Successful Networker‘Five Pillars of Networking’©1. Networking is a long-term activity2. Good relationships are based on trust – (people want to work with those they trust)3. Authenticity is key – be yourself4. It’s about your contacts–what is your contribution??5. Integration - make ‘network-building – and nurturing’ an integral part of your professional practice © Copyright Sue Carrette Training & Consultancy 2012
  17. 17. Thank-you !Sue Carrette Training & Consultancy www.suecarretteconsultancy.comoffice@suecarretteconsultancy.com © Copyright Sue Carrette Training & Consultancy 2012

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