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Linkedin pages3

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Linkedin pages3

  1. 1. University Pages Brett Walters Office of Alumni Affairs
  2. 2. • Classic Silicon Valley success story • Started out in the living room of co-founder Reid Hoffman in 2002 2003 4500 professionals
  3. 3. “The world’s largest professional network.” 2013 + 259M professionals
  4. 4. groups launched 2004 + 60K college and university alumni groups
  5. 5. companies launched 2010 3M+ Company pages
  6. 6. influencers launched 2012 300+ Influencers
  7. 7. University Pages • Mission: “to give schools a prime destination on LinkedIn, ultimately benefiting not only them but also their key constituencies.”
  8. 8. Engineering Marketing Product Human Resources Other departments 2013 + 4800 employees
  9. 9. University Vertical Engineering Marketing Product Human Resources Other departments 2013 + 40 Team members
  10. 10. • Alumni Search
  11. 11. Criteria for Notable Alumni – Number of Connections – Number of invites – Ranking/analysis of their company – Title – Status as LinkedIn Influencer – Profile completeness – Wikipedia or other web presences
  12. 12. The not so good • Spam problems • Lack of analytics / what is the ROI? • Another mouth to feed
  13. 13. The good • Outstanding search esp. for career • Messaging platform with promise • Connects students and alums around clear outcomes (jobs and internships)

Editor's Notes

  • Background of the project – how they got hereQuick dive Linkedin University pages – you can more fully explore on your own
  • First month 4500 users
  • In addition to being offered in 200 countries and 19 languages
  • LinkedIn search
  • LinkedIn search
  • Content platform

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