The document discusses the influence of Hadoop on big data analysis, highlighting its design for processing large datasets through the MapReduce paradigm, which enables scalable and distributed application development. It differentiates the challenges faced by small versus large organizations in adopting big data technologies and emphasizes the advantages of Hadoop for cost, time, and process efficiency. Additionally, it provides examples of big data applications in companies like UPS and Macy's, illustrating the practical benefits of using Hadoop for real-time data processing and analysis.