This document discusses plans to start an online library called Make My Library that connects students to buy and sell textbooks. It will use an auction platform to allow students to sell textbooks and class materials at higher prices than local bookstores offer. The founders will focus on recruiting an experienced team, grassroots marketing, and innovative products and services. Initial funding will be used for marketing, website development, and operating expenses until revenues can sustain the business. The founders aim to expand offerings beyond textbooks over time.

1. SHARE NO MATTER WHERE
YOU ARE

2.  GEOGRAPHIC
REGIONS- DELHI NCR
AGE – 8 TO 65 (EXTREMES CAN VARY)
LIFECYCLE- (CHILDREN,YOUNG,SINGLE,MARRIED,MARRIED WITH
CHILDRENS)
· Education [High school graduate, some college, college graduate]
 Psychographic
· Social class [Working class, middle class, upper middles, lower
uppers]
 Behavioral
· Occasions [Special occasion, holiday, seasonal]
· Benefits [Quality, service, economy, convenience, speed]
· User status [ Potential user, first-time user]

3. STRENGTHS WEAKNESS
PESONALISED READING PROVIDING NEW RELEASES
LARGE VARIETY OF BOOKS AND CUSTOMER MIGHT HAVE TO WAIT
MAGZINES FOR LIMITED STOCK ITEM
PRICING MAINTAINANCE OF BOOKS
MARKETING

4. OPPORTUNITIES THREATS
INCREASED HABIT OF READING INTENSE COMPETITION OF
SUBSCRIBERS
OFFLINE THROUGH COLLEGE REP. LOSS OF DISTRIBUTION CHANNEL
AND VENDORS
VENTURES WITH LOCAL GIANT EVOLVING TREND OF E BOOKS
UNORGANISED RETAIL BOOK
STORES

5. 12
10
8
6
SALES
4
2
0
YEAR 1 YEAR 2 YEAR 3

6.  CALCULATION ON THE BASIS OF ANNUAL
MEMBERSHIP CHARGE (RS. 1000)
 FIRST YEAR TAREGT CUSTOMER 600
 SECOND YEAR TARGET CUTOMER 700 TO 800
 THIRD YEAR TARGET CUSTOMER 1000+

7.  College students are eager to find ways to get
"quick cash" at the end of every semester. One
method college students use is to sell their old
textbooks at the end of every semester, however
the re-sell market is controlled by the local market
bookstore. Because local bookstores monopolize
the market, students receive only a fraction of the
value paid for the book, typically 50 or less of the
purchase prices. The bookstores then re-sell the
books back to other students, receiving over 125%
profit. The current situation creates a lose-lose
situation for students and a win-win situation for
bookstores. Students are looking for
convenient, money saving ways to purchase
textbooks and to receive more value when re-
selling textbooks at the end of each semester.

8.  Our key to success will lie in our ability to
execute our business model. In order to achieve
success, we need to focus on the following areas
to establish as a successful and profitable
enterprise. They are:
 Recruit an exceptional management and
marketing team with extensive domain
experience in the college market.
 Create and maintain a "Grass Roots" marketing
campaign.
 Offer innovative and unique products and
services.
 Form strategic alliances and partnerships with
companies suppling products to the college
market.

9.  Make my library will offer a powerful auction
package. The Auction functionality will have
many features such as Standard, Reverse, Multi
Item, Dutch and Blind auctions; Flash Buy and
Proxy Bidding. A fee will be charged for
posting items to be auctioned. The posting fee
structure will be similar to eBay's. Sample
auctions categories include:
 Textbooks
 Class Notes
 Old Tests
 Used CDs & DVDs

10.  15.29 lakh primary school students
 165colleges 5 medical and eight engineering
college
 Young professionals
 Home makers
 Retired professionals

11.  OFFLINE MARKETING – USING LOCAL VENDORS
AND REPRESENTATIVES
 ONLINE – USING
WEBSITE, FACEBOOK, PINTREST
 MOBILE - MOBILE APPLICATION
 GRASS ROOT MARKETING- WORD OF MOUTH
AND FORMATION OF LITERARY CLUBS

12.  Initialfunding proceeds will be used
primarily for marketing, additional website
development and maintenance. All the
equipment needed will be leased or
purchased, and included in the operational
expenses. The rest of the funds will be used
as working capital to maintain the operations
until revenues generated by MAKE MY
LIBRARY will be at the point where we can
sustain operational expenses.

13.  TOTAL CASH = 15,00,000
 DISTRIBUTION = 2 LACS
 MIANTAINANCE = 1 LACS
 OPERATING EXPENSES = 3 LACS
 BOOKS PURCHASE = 5 LACS
 TAXES @ CHARGE BASIS

14.  MAGZINES
 AUDIO BOOKS
 THESIS & PROJECTS
 REGIONAL BOOKS AND MAGZINES

15. THANK YOU
&
QUERIES TIME